Mine for prospects, contemporaries, business associates etc. A high level overview for ‘Passive’ and ‘Active’ mining on LinkedIn. ALL STAR profile strength matters! Profiles that show up in a search are ranked by the strength of profile completion … ALL STAR profiles show up first, then Expert, then Advanced, then Beginner. “Users with completed profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users This is what constitutes an All Star profile typically… as of today  Industry and postal code A current position with description Two more positions Education At least 5 skills Profile photo At least 50 connections A summary AND you need to be active… at least 1x a week do something in your profile … • Status update • Comment on a group discussion • Add some media to one of your profile sections: http://help.linkedin.com/app/answers/detail/a_id/34325 Your summary should have MEAT AND METRICS. Beef up the Summary to include key words and phrases that matter in your industry of pursuit. Quantify your success. Search for your ‘wanted’ job title In the SEARCH box. Review the job descriptions that are already posted in that field/title and use THOSE search terms in your summary. Consider your summary your elevator pitch on steroids. Fun Way to FIND the KEY WORDS – make your own word cloud Copy the job description from one of the jobs you found using the above method. Open a web browser and go to www.wordle.net, click on ‘Create Your Own’ then paste the job description into the text box. Finally… click on GO. This will create a word cloud based on the job description. The BIG take away is to search out the LARGEST words or phrases, for those are the ones used the most in the job description. MEANING, they are used the most frequently… hence, they too should be included in your summary or title. Social Media – A Hiring Manager’s best vetting tool I have attached a recently released JobVite survey that speaks to a jobseeker and shares what they SHOULD and SHOULD NOT do on a SMS, from a hiring manager’s perspective. (And a whole lot more.) WHO VIEWED YOUR PROFILE? Check it out … click on the Your profile has been viewed by X# people in the [time period] box found on the RIGHT side of your profile page. Basic (free) profiles let you see up to 5 of the viewers, a Business Premium account for $39.99/$49.99 a month will give you FULL ACCESS to the viewers. So view them back… send them a note if it makes sense and ask if you can help them with anything? (WHY NOT?) LinkedIn Network UPDATES You want to show up in your networks’ weekly LinkedIn Network updates so add or change a little sumn’ sumn’ in your profile. (The updates go out via email on Tues nights/Wed mornings so make a change/addition by Monday night.) Certainly there is LOTS more that can be done… but this is a s

1. Wanna Mine
for Prospects
on ?
200 million members | Members
from ALL Fortune 500 Companies |
5.7 billion professionally-
oriented searches in 2012 | 50%
Fortune 100 hired through LinkedIn
| 25th most visited site in 2012
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. FIRST –
The Self Examination
Ask Yourself: ‘Is
LinkedIn where you should
be?’ If so, ARE YOU
ACTIVE?
Is you profile at ALL STAR strength? IT MATTERS!
Do you have a company page/profile?
Are you updating SOMETHING in your LinkedIn
profile at least 1x a week?
Have you joined/participated/started discussions
within a LinkedIn Group?
Mining on LinkedIn means S#!T if you haven’t built up ‘influence’
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3. High LinkedIn Profile Strength–
MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline Beginner
A current position with description
Two more positions Intermediate
Education
At least 5 skills Expert
Profile photo
At least 50 connections
Keyword rich summary
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.
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4. Headline & Summary should be
KEYWORD rich (just don’t get too crazy)
Find the
KEYWORDS that
others are using to
search for YOU!
Use the JOBS
search – type in
your title, specialty,
proficiency etc.
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5. Find the KEYWORDS | Build a
word cloud – Wordle.net
Copy an
applicable job
description found
in LinkedIn
Paste it into
WORDLE
The larger the
word, the more
prominent in the
description –
THIS IS YOUR
KEYWORD
BUILDING
BLOCK
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6. Build Your Influence –
Add a media feature or 2 or 3 or…
Audio
Video
Providers
Image Providers •BandCamp
Providers •ABC News •Hark
•Mobypicture •CBS News •Mixcloud
•Ow.ly •BRAVO •RadioReddit
•Pinterest •CNN •Spotify
•Twitpic •TED
•Twitter •VIMEO
Presentations
& Documents Other
Providers Providers
•Prezi •Behance
•Scrib •Issuu
•SlideShare •Kickstarter
•Quantcast
All media links must have a public URL to
be added to your profile
03/31/13 6
http://help.linkedin.com/app/answers/detail/a_id/34327

7. Passive Mining/ Nurture | Build Your
Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents with
your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
03/31/13 7

8. Passive Mining | Reach Out to those that have
already found YOU!
Basic ‘People’ Search
 Ask for introductions and referrals
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
03/31/13 8

9. Check Out Whose Following
Your Company
Reach out to them
with a connection
request
Send a note inquiring
if they need
assistance
Ask if they want to
sign up for your
eBlasts
Social Media – Impact
03/31/13 9

10. Passive Mining/ Nurture Build Your Influence –
Groups/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2012
03/31/13 10

11. ACTIVE Mining on LinkedIn – Deep dive into
network–
Upgrade to a Premium Account
03/31/13 11

12. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target | Target | Target
GEO
Keywords
Company Size
Industry
Etc……
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13. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
03/31/13 13

14. ACTIVE Mining on LinkedIn –
Create a Prospect Tool
View actual spread sheet
03/31/13 14

15. Evidence that it works! Qualified Investors
USE Social Media for Financial Research
“More than 5 million high-net-worth
investors* are currently using social
media for a variety of financial planning and
investment research activities.”
(*$100k in investable assets) Cogent R
survey o esearch
f Americ
and Can an
investors adian
(r
publishe esults
d 5/4/12
“75% identified LinkedIn as the social )
media platform they use the most for
investment research.”
“Ultra Affluent”**— investment research was identified
as the top reason they visit the LinkedIn site and
investment groups. (**$5mil in investable assets)
http://www.onwallstreet.com/news/high-net-worth-investors-linkedin-social-media-advisors-2678738-1.html?
ET=onwallstreet:e7171:2053861a:&st=email&utm_source=editorial&utm_medium=email&utm_campaign=OWS_Daily__050412
03/31/13 15

16. Judy
Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444
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