This document discusses social media and how companies can use social media tools in their marketing communications. It provides examples of how some Swedish companies have utilized blogs, forums, and other social media platforms. It also notes that while only 5% of Swedish listed companies have issues with their brands on Google, being active and updating content across social media channels helps companies manage their online presence and how others perceive their brand on platforms like Google. It emphasizes that what others say about a company online becomes visible, so social media is important for corporate communications.
6. “The next generation of consumers will
expect their brands to always be available,
providing interactive experiences and
bringing value to our lives by taking
advantage of social media tools in their
Marketing communications."
Martin Lindstrom, Brand Guru
23. Youtube Blocket
Eniro
Lexikon
Lyrics Most popular words to
search for on Google - Google
in Sweden 2009.
Facebook
Britney Spears
Aftonbladet iphone
24. Youtube Blocket
Eniro
Lexikon
Lyrics
People Google on Google
”Google”…
Facebook
Britney Spears
Aftonbladet iphone
26. Statistics
Do you search for Answer Share
information about listed Yes 90.8%
No 6.8%
companies in other No answer 2.4%
channels than the
company’s website? Answer Share
Wikipedia 76.0%
Do you use any of the Linked in 26.0%
Facebook 24.0%
following social media Other 13.2%
types? Digg
technorati
3.2%
1.2%
No answer 0.8%
No 0.0%
27. Article:
5% of Swedish listed companies have problems with their
brands on Google.
28. Article:
5% of Swedish listed companies have problems with their
brands on Google.
In Sweden there are about 250 listed companies of which 11
had problems."