Föreläsning

1. Social Media
PAF OPEN BUSINESS DAY & ÅLAND CHAMBER OF COMMERCE,
Aug 2010

2. How social media is affecting your
company's brand.

3. 1.
Why Social
Media is
important.

5. 1. Google
2. Facebook
3. Yahoo USA
4. YouTube
5. Windows Live
6. Wikipedia
7. Blogger
8. MSN
9. Baidu
10. Yahoo Japan

9. This is the new
landscape

12. Roles reversed

13. “The next generation of consumers will
expect their brands to always be available,
providing interactive experiences and
bringing value to our lives by taking
advantage of social media tools in their
Marketing communications."
Martin Lindstrom, Brand Guru

14. 2.
What is Social
Media?

20. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

21. 3.
Case: How others
have done it.

22. 2008

24. Engagement through
”non-traditional”
channels.

25. Obama and his team used
sites lika Flickr and
YouTube to distribute the
”message of hope”.

26. He encouraged supporters
to create their own content.
Ideas, images, videos etc
that went viral.

27. Facebook

28. Blogs

29. YouTube

30. Mobile

31. By the numbers

33. 2010

34. How about The
White House
today?

40. Mental Break

41. 4.
Social Media and
Search Engines

42. Youtube Blocket
Eniro
Lexikon
Lyrics
Google
Facebook
Britney Spears
Aftonbladet iphone

43. Youtube Blocket
Eniro
Lexikon
Lyrics Most popular words to
search for on Google - Google
in Sweden 2009.
Facebook
Britney Spears
Aftonbladet iphone

44. Youtube Blocket
Eniro
Lexikon
Lyrics
People Google on Google
”Google”…
Facebook
Britney Spears
Aftonbladet iphone

45. Corporate Communication

46. Article:
 5% of Swedish listed companies have problems with their
brands on Google.

47. Article:
 5% of Swedish listed companies have problems with their
brands on Google.
 In Sweden there are about 250 listed companies of which 11
had problems."

49. TD
 Blog
 Blog

50. Phonera
 Blog
 Forum
 Forum

51. Mekono-
men
 Blog

53. Nordea
 Blog/forum

54. 10-08-20
| 54

55. Google likes ”Sociala Media”

56. Google likes ”Sociala Media”
 Good at using so-called “keywords”
 Liks comes naturally
 Google likes content that is constantly updated

57. Google likes ”Sociala Media”

58. Google likes ”Sociala Media”

59. Google likes ”Sociala Media”
What others say about YOU becomes visible!

60. ?????
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62. Website
Wikipedia
Flickr
Twitter
Facebook

64. How about your
company?

65. 5.
Åland business
and Social
Media

66. 1
.

71. 2
.

81. 6.
So?

83. Thank you!
Judith Wolst
Judith.wolst@halvarsson.se