2. Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-term Incentives to Encourage Trial or Purchase. Public Relations Direct Marketing Direct Communications With Individuals to Obtain an Immediate Response. Protect and/or Promote Company’s Image/products. Personal Presentations.
3. Special Events Written Materials Corporate Identity Materials Speeches News Audiovisual Materials Public Service Activities Web Site Major Public Relations Tools
18. Social Networks and Blogs are on the top 10 most visited site Source : Sharpening Your virtual On line PR, Virtual consulting
19. Almost six million Indonesian account Source : Sharpening Your virtual On line PR, Virtual consulting
20. Daily Unique Visitor Facebook.com > Friendster.com since January 2009 FB user login every day? Source : Sharpening Your virtual On line PR, Virtual consulting
21. User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
22. User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
23. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
24. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
25. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
The Marketing Communications Mix This CTR relates to the material on pp. 422-423. Tools of The Marketing Communications Mix Advertising. Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising often utilizes mass media and may be adapted to take advantages of a given mediums strengths to convey information. Sales Promotion. Sales promotions consist of short-term incentives to encourage purchase of sales of a product or service. Limited time offers or dated coupons are common sales promotions. Public Relations. Public relations is an on-going process of building good relations with the various publics of the company. Key elements in the process are obtaining favorable publicity, building and projecting a good "corporate image," and designing an information support and response team to respond proactively to unfavorable rumors, stories, or events. Personal Selling. Personal selling describes the use of oral presentations in a conversation with one or more prospective buyers for the purposes of making a sale. Personal selling combines product information and benefits with the interpersonal dynamics of the sales person. Good interpersonal relationship skills and effective oral communication skills are needed for personal selling. Direct Marketing. Directed communications with carefully targeted individual consumers to obtain an immediate response.
Father of PR was Edward Bernays, turns out he was Freud’s nephew! Value of some good brand publicity/movie placements: SPECIAL EVENTS: Reeses Pieces sales jumped 85% after E.T. Mumford High sold $1M in school shirts after Beverly Hills Cop CA. Raisin Board paid $25K for bus-stop sign and raisin eating scene in Back to the future. Coke and Pepsi scout out roles full time.
