1. Management thesis Www.jubin-freedownload.blogspot.com Email id Jubinshah75@yahoo.co.in If you need more detail then contect me on my yahoo id

2. A REPORT ON PROMOTIONAL STRATEGIES ADOPTED BY ICICI PRUDENTIAL LIFE INSURANCE CO. LTD. Prepared by Jubin Shah (8NBSU095) Submitted to Mrs. Rubina Sheikh

7. Graphical Representation of Market Shares of different private players.

10. COMPANY BACKGROUND

13. VISION- ICICI Prudential Life Insurance Co. “ The vision of the company clearly states that it wants to become the dominant Life and Pension player built on trust by world-class people and services. ”

15. B OARD OF D IRECTORS

18. L ITERATURE R EVIEW

28. Internet promotion through website Www.yahoomail.com Www.way2sms.com

29. INC student portal Www.monster.com

37. RESEARCH WORK

38. 1. You are regularly connected to which of the following media for advertisement?

39. 2.How often do you share interesting advertising with your family or friends?

40. 3. Have you seen any Life Insurance Product Ad?

41. 4. Have you Awareness of ICICI Prudential life insurance?

42. 5. Have you seen the advertisements of ICICI Prudential Life Insurance?

43. 6. In which of the following media have you seen these advertisements the most?

44. 7. Can you recall the content/message of the ICICI Prudential advertisements now?

45. 8. Understand the message of the advertisement of ICICI Prudential life insurance?

46. 9. ICICI Prudential Life insurance advertisement was believable?

47. 10. Do you think this ad has influence you to?

48. 11. If you hear the word “Life Insurance” what company comes to your mind immediately?

49. 12. Rank the following life insurance companies as per your brand recall capacity?

50. Share of Life Insurance v/s other insurance

51. Growth of Life Insurance Advertising

53. FINDINGS

57. THANK YOU..!