1. The Future of Newspapers & The Newspapers of the Future Juan Senor, INMA-OPA, Liverpool 2009 INNOVATION

4. INNOVATION

5. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES

6. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008

7. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?

8. 1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by focusing on ‘profit audiences’

9. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED

10. S O U L

11. S ensuous

12. O mnipresent

13. U nique

14. L ight

15. S O U L

16. I AM NOT WORRIED ABOUT THE FUTURE 1

17. I AM WORRIED ABOUT THE PRESENT 2

18. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3

19. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4

20. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE

21. INNOVATION

29. 'He died a while ago. He remained for so long a walking human shell.' Michael Jackson Died Twenty Years Ago

41. INNOVATION

42. WHAT WORRIES ME IS NEWSROOMS LIKE THESE

46. What do people want from a newspapers in the 21st Century? INNOVATION

47. LIPSTICK ON A PIG

48. IT’S ABOUT EDITORS INNOVATION

49. FROM JOURNALIST TO JOURN ANALYST INNOVATION

50. SHOULD NEWSPAPER BE IN THE BREAKING NEWS BUSINESS? INNOVATION

51. NO MORE PAPER OF RECORD OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION

52. FROM 100 % FORMULA TO 80/ 20 – 20/ 80 Innovation Formula INNOVATION

53. FROM NEWSPAPERS TO NEWS ZINES INNOVATION

54. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION

65. PROTOTYPING THE FUTURE B E R M E R INNOVATION

66. THE FORMAT OF THE FUTURE IS 30 30 B E R M E R INNOVATION

67. YOUNGER B E R M E R INNOVATION

68. DIFFERENT B E R M E R INNOVATION

71. INNOVATION CORREIO DA BAHIA 4 MACRO-SECTIONS ONLY 24 HOURS MORE LIFE SPORTS

83. How do we get there? INNOVATION

84. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models

85. PAPER VERSUS ONLINE, A FALSE DICHOTOMY

86. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA

87. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA

88. INTERNET IS THE ONLY MULTIMEDIA

89. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION

90. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS

91. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS

92. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD

93. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM

95. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT

96. “ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”

101. Sojormedia (Portugal)

103. Where is the Money? INNOVATION

104. We need to take the word “Paper” out of NewsPaper INNOVATION

105. Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION

106. Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION

107. Less Circulation + Revenue CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark

108. LET’S BE HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE DESIGNED WITH A PRINT MINDSET AND THEY HAVE NO BUSINESS PLAN

109. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”

110. THE QUESTION IS “HOW TO CHARGE?”

111. OPEN NEED NOT MEAN FREE

112. You cannot close doors that are open INNOVATION

113. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID

117. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID

119. S O U L

120. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS

121. innovate or die

122. THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]