1.
The
Toronto
Entertainment
District
PlacePrint
DNA
Advancing
the
story
of
the
Toronto
Entertainment
District
November
2011
1

2. Define
or
A
Be
Defined.
Reputation
Can
Only
Confusion
Be
Earned.
to
Clarity.
2

3.
Contents
Why
PlacePrint?
4
Intent
5
Current
story
that
dominates
about
the
TED
6
A
quick
note
on
reckoning
with
perceptions
9
Unique
Defining
Characteristics
10-­‐15
‘Torontoness’
of
Toronto
16
Towards
a
new
story
18
Unifying
DNA
20
Symbolic
Actions
23
Final
Words
29
Project
Description
31
The
short-­‐term
‘TED’
for
‘Toronto
Entertainment
3
District’
is
used
throughout
this
book.

4. Why
PlacePrint?
And
why
do
we
matter?
Those
places
that
clearly
answer
these
questions
and
meaningfully
differentiate
Standing
out
from
the
themselves
in
the
crowded
marketplace
will
have
much
crowd
and
standing
for
greater
opportunities
to
prosper
culturally
and
something
has
never
economically
and
live
up
to
their
true
potential.
been
more
important
for
places.
Places
big
or
Your
DNA
PlacePrint
book
is
a
relevant
and
purposeful
small
are
fiercely
interpretation
of
your
community,
captured
in
a
competing
for
attention,
business,
visitors,
narrative
platform.
The
story
of
a
place
can
mean
shoppers,
talent,
different
things
to
different
people,
but
the
important
resources
and
the
like.
aspect
is
that
these
interpretations
are
derived
from
Places
need
to
answer
the
same
platform.
The
proposed
‘on
brand’
symbolic
these
fundamental
actions
breathe
life
into
your
story
and
make
it
stronger,
questions
for
the
world:
truer
and
easier
to
spread.
Who
are
we?
Why
choose
us?
‘A
place
should
reveal
its
personality,
emphasize
its
sense
of
purpose
and
play
to
its
strengths.’-­‐
JT
Singh
4

5. Intent
To
align
the
competitive
DNA
of
the
place
with
the
experience
that
is
perceptibly
authentic.
Also
to
replace
current
unhelpful
perceptions
with
more
accurate,
up-­‐to-­‐date
and
compelling
ones
and
to
create
certain
fresh
perceptions
where
there
were
none
before.
And
most
importantly,
to
answer
the
questions:
Why
choose
the
Toronto
Entertainment
District?
Where
is
it
going?
And
why
does
it
matter
or
exist?
5

6. The
Current
story
that
• Over
the
past
decade
media
stories
have
been
ample
about
‘clubland’
dominates
about
TED
being
out
of
control
and
about
violent
incidents
within
or
around
the
‘Entertainment
District’.
The
dominating
images
of
TED
in
the
• The
residential
community
of
the
minds
of
people
are
nightclubs
and
rowdy
area
that
is
growing
exponentially
has
young
people.
been
actively
vocal
about
their
The
TED
is
a
district,
which
supports
an
intolerance
for
the
performance
abundance
of
culturally
intriguing
standards
of
clubs
and
uncivil
businesses
and
opportunities
and
is
so
behaviors
of
club
goers.
much
more
than
clubs
that
have
tarnished
• Chic
pubs
and
lounges
dripping
with
its
reputation
and
all
in
spite
of
the
fact
character
have
been
popping
up
that
the
number
of
clubs
have
actually
along
Ossington
Ave.,
College
St.
W.
decreased
substantially
over
the
years.
and
King
St.W.
and
now
these
places
Nevertheless,
the
area
continues
to
be
have
become
the
epicentre
of
classy
narrowly
and
firmly
associated
with
clubs
nightlife.
This
has
further
relegated
that
attract
aggressive
and
very
the
entertainment
district
to
being
intoxicated
youths.
the
place
for
sketchy
drink
fests.
6

7. Reputation
is
what
people
say
“Nobody
about
you
when
you’re
not
around.
from
Toronto
goes
to
the
“I
don’t
go
clubbing,
so
I
don’t
“The
TED
only
comes
alive
TED.
Its
only
even
think
about
clubs.
What
on
Friday
and
Saturday
comes
to
my
mind
when
I
think
nights.
Any
other
times
its
for
tourists
of
the
TED
are
theatres,
TIFF
dead.”
and
905ers.”
and
some
good
restaurants.”
“I
don’t
feel
“The
TED
is
where
safe
in
the
19
year
olds
or
20
“The
TED
is
the
perfect
example
of
TED.
It’s
full
something’s
go
to
Toronto’s
inferiority
complex.
Toronto
of
drunk
idiots
and
party.”
is
always
trying
to
ape
NYC.”
douchebags.”
“There’s
nothing
to
do
“The
district
would
definitely
be
more
south
of
King
St.
This
is
attractive
if
it
played
up
more
on
it.”
Toronto’s
cultural
diversity.”
7

8. Where?
Given
that
clubs
are
the
over-­‐riding
graphic
of
the
‘Entertainment
District’
association
of
the
place,
many
people
encompassing
only
the
warehouse
area.
tend
to
perceive
the
location
of
the
This
again
goes
to
show
how
firmly
district
as
only
the
warehouse
area
ingrained
it
is
in
the
minds
of
people
and
(Richmond
and
Adelaide/Peter
and
even
to
the
media
that
TED
is
singularly
Richmond,
etc)
But
in
fact,
the
Toronto
all
about
clubs.
Entertainment
District
encompasses
a
significant
part
of
the
Downtown
area,
generally
bounded
by
the
Financial
District
to
the
east,
Queen
Street
West
to
the
north,
Spadina
Avenue
to
the
west,
and
the
Gardiner
Expressway
and
Harbourfront
to
the
south.
An
article
published
not
too
long
ago
by
the
Toronto
Star
in
May
2011
shows
a
8

9. A
Note
on
Reckoning
with
Perceptions
It
is
good
to
realize
upfront
an
essential
and
stronger
associations
that
come
to
truth
about
perceptions,
which
is
that
dominate
and
replace
the
old
ones.
they
cannot
be
erased;
they
can
only
be
created
or
replaced.
When
dealing
with
a
weak
or
negative
reputation.
the
significant
factor
to
bear
For
example,
if
someone
says
to
you,
in
mind
when
attempting
to
correct
it
is
“Picture
a
hotdog,”
you
will
picture
a
not
whether
the
story
is
necessarily
hotdog,
involuntarily.
If
the
person
then
truer
than
what
people
already
believe;
says,
“Okay,
stop
picturing
that
hotdog,”
all
that
really
matters
is
whether
it
is
it
will
not
remove
the
image
in
your
interesting
and
more
more
mind.
Contrarily,
if
they
were
to
say,
“Picture
a
white
bowl
with
vanilla
ice
relevant
than
what
people
already
cream
in
it
and
chocolate
syrup
on
top,”
believe.
Unless
it
is,
they
simply
will
not
You
would
no
longer
be
thinking
of
a
transfer
their
interest
and
will
continue
hotdog.
to
believe
what
they
have
always
believed.
Getting
rid
of
unwanted
perceptions,
then,
should
be
seen
as
fostering
new
9

10. The
Toronto
Entertainment
District
=
Entertainment
+
Culture
10

11. Every
Successful
City
Needs
an
Entertainment
District!
The
overwhelming
reality
core,
it
is
a
natural
magnet
for
people
who
are
seeking
of
the
district
is
that
it
is
great
and
interesting
experiences.
a
place
where
people
go
The
planned
John
St
Cultural
Corridor
will
further
to
take
in
culture
and
connect
and
build
relationships
among
the
cultural
and
entertainment.
The
entertainment
assets
within
the
district
ecology.
This
place
is
a
well-­‐recognized,
will
create
an
“experience
dialogue”
that
compact,
mixed-­‐use
encourages
further
exploration
and
improve
the
‘sense
district
in
which
a
high
of
place’
and
the
quality
of
the
visitor
interaction.
concentration
of
cultural
All
in
all,
the
Toronto
Entertainment
District
is
the
soul
and/or
entertainment
of
the
city
because
it
is
a
place
where
venues
creates
multiple
culture/entertainment
is
king
and
it
is
located
in
the
attractions
within
a
downtown
core.
Since
culture
and
entertainment
are
defined
destination.
With
often
the
key
drivers
for
the
image
of
a
city,
this
makes
so
many
things
to
do
and
the
district
as
also
the
face
of
Toronto.
This
is
an
see
all
clustered
important
point
to
keep
in
mind
if
Toronto
wants
to
together
and
located
raise
its
international
status
and
become
a
stronger
purely
in
the
downtown
magnet
for
investment,
tourism
and
global
talent.
11

12.
12

13. Without
a
doubt,
the
area
will
be
Live
with
Culture
almost
unrecognizable
in
just
a
few
TED
is
the
most
exciting
place
to
live
years’
time.
in
Toronto
hands
down.
Toronto’s
So
with
all
the
restaurants,
bars,
Entertainment
District
is
undergoing
clubs,
theatres,
transit
and
cultural
yet
another
exciting
transformation
institutions
that
are
already
major
and
is
poised
to
become
the
city’s
draws
for
the
district,
it
is
clear
that
premier
place
to
work,
play
and
live.
the
additional
investments
to
come
The
Toronto
International
Film
will
only
serve
to
make
the
Festival
Lightbox
ignited
a
major
Entertainment
District
an
even
turning
point
for
the
Entertainment
better
place
to
call
“home.”
The
District.
Today
there
are
a
multitude
numbers
tell
the
story:
In
2008,
of
newly
planned
luxury
condo
3,500
people
lived
in
the
area.
towers
that
will
breathe
even
more
Today,
there
are
10,000.
And
that
life
into
the
flourishing
district.
will
double
in
the
next
five
years.
13

14. The
Toronto
Entertainment
District
=
Knowledge
+
Creative
Businesses
14

15. The
Toronto
Entertainment
District
also
the
creative
energy
when
at
work
and
has
a
vibrant
business
community
be
able
to
conveniently
participate
more
located
in
elegantly
designed
office
so
after
work.
The
combination
of
left-­‐
towers
as
well
as
transformed
and
brain
office
tower
workers
and
right-­‐
preserved
historic
manufacturing
brain
creative
workers
of
the
warehouse
warehouses,
office
lofts
and
artists
lofts,
gives
off
a
unique
vibe
that
is
studios.
sophisticated
and
hip
at
the
same
time.
It’s
awesome
to
be
able
to
work
in
the
The
TED
is
going
to
through
massive
core
of
the
city
where
culture/
changes
currently
as
more
condos,
entertainment
is
king!
It’s
known
to
be
hotels,
the
John
St
transformation
and
‘cool’
to
work
in
the
TED
even
if
the
line
so
much
more
is
being
built
up.
In
a
few
of
work
isn’t
related
to
the
years
from
now,
this
area
will
be
an
creative/culture
industries.
Businesses
even
more
exciting
and
vibrant,
and
as
a
and
district
employee’s
love
having
their
result
the
local
businesses/employees
work
situated
here
because
they
can
will
love
and
appreciate
working
here
reasonably
work
and
play
at
the
same
even
more.
time.
This
is
a
place
where
they
can
take
in
culture,
be
entertained
and
be
part
of
15

16. A
Note
on
genius’
or
‘authentic
purpose’
of
the
city.
The
Entertainment
district
of
Toronto
should
be
Reckoning
with
‘Torontoish’
(opposed
to
a
NYC
‘wanabee’
as
its
known
to
be),
because
Toronto
potentially
can
be
the
most
competitive
in,
where
no
competition
in
the
‘Torontoness’
world
can
beat
us,
is
in
purely
being
‘Torontoish’.
of
Toronto!
The
‘Torontoness’
of
Toronto
is
its
unique
talent
for
‘Embracing
the
World’.
Embracing
means
Without
a
doubt,
the
integrating
and
mixing,
so
that
there
is
a
unique
Toronto
cross-­‐pollination
of
the
diversity
of:
cultures,
Entertainment
District
religions,
lifestyles,
neighborhoods,
business,
is
the
face
and
soul
politics,
academia
and
culture/entertainment
that
for
the
whole
city
of
is
uniquely
clustered
right
in
the
core
of
the
city.
Toronto.
Hence,
it
is
The
TED
already
possesses
a
multitude
of
proof-­‐
fundamental
that
the
points
that
symbolizes
Toronto’s
unique
knack
for
district
strongly
‘lives
‘embracing
the
world;
but
nonetheless,
this
story
and
breathes’
or
needs
to
always
be
pro-­‐actively
strengthened
and
reflects
the
‘real
authenticated.
16

17. "Miami
has
more
immigrants
than
else.”-­‐Ratna
Omidvar,
President
of
anywhere
else
in
the
world,
but
guess
the
Maytree
Foundation
what?
They're
all
Cubans,
Birmingham
is
also
very
high
on
the
“The
background
buzz
of
diversity
scale,
but
it's
all
from
two
or
conversations
in
other
languages
had
three
parts
of
the
world.
London
become
so
commonplace
to
me
that
comes
close
to
us,
but
London's
it
took
me
a
while
riding
the
tube
in
diversity
is
predicated
very
much
on
London
before
I
realized
that
Toronto
the
foreign
expatriate
worker
who
was
far
more
diverse.
Partly,
it
was
has
chosen
to
relocate
in
London,
the
languages
themselves
(mostly
whereas
we
are
citizen-­‐based."
European
languages
in
London
and
New
York
is
probably
somewhere
languages
from
all
over
the
world
in
close
to
us,
though
it's
not
really
up
Toronto)
but
it
was
more
than
that.
where
we
are.
In
the
GTA,
we
are
In
London,
the
different
languages
close
to
50
per
cent
visible
minorities.
are
always
spoken
by
tourists.
In
I
don't
think
New
York
is
up
there.
We
Toronto,
it’s
almost
always
are
going
to
be
a
majority
minority
residents.”-­‐Kevin
Stolarick,
Martin
city
very
soon.
More
than
half
of
this
Prosperity
Institute.
city's
residents
were
born
somewhere
17

18. Towards
a
Unique
and
Compelling
Story…
“Entertaining
the
World!”
Entertaining:
To
hold
the
attention
of
pleasantly
or
agreeably;
divert;
amuse.
Consists
of
any
activity,
which
provides
a
diversion
or
permits
people
to
amuse
themselves
in
their
leisure
time.
The
World:
Everyone.
All
dynamics.
People-­‐the
public,
business,
Government,
etc.
Toronto
is
the
world!
Toronto
is
a
city
that
is
uniquely
comprised
of
a
globally
comprehensive
diversity.
Over
half
the
population
comes
from
allover
the
world.
18

19. The
Toronto
Entertainment
District
overwhelmingly
represents
the
idea
of
‘Entertaining
the
World.’
In
no
other
neighbourhood
in
Toronto
can
you
find
such
a
combination
of
clustered
entertainment,
knowledge
based
businesses
and
a
robust
residential
community.
Its
DNA
is
based
on
providing
cultural
and
entertaining
experiences
for
the
‘world’,
which
is
represented
by
the
diverse
residents,
workers,
and
local/international
visitors.
The
TED
is
a
powerful
platform
or
‘collision
zone’
where
Toronto
makes
the
very
most
of
its
diversity
from
a
creative,
cultural
and
economical
standpoint.
“Toronto's
unmatched
globally
comprehensive
diversity
has
unknowingly
been
cultivating
a
new
global
mindset
and
a
unique
kind
of
creativity,
which
can
only
exist
in
this
city.
It
is
truly
a
pioneering
culture
of
its
own,
and
if
further
accelerated,
it
has
the
potential
to
function
as
an
important
counterpoint
to
the
economic
and
social
image
of
this
city.
“-­‐JT
Singh
19

20. The
Toronto
Entertainment
Districts
Unifying
DNA
Message
Office
Towers
Work hard,
Creative
Businesses
District
Employees
Play harder
Everyone:
Residents,
Businesses,
District
Employees,
local
and
Condos
international
visitors,
Entertaining Residents
etc.
Message Message
the World!
Hotels
Great
Live with
Experiences Culture
20

21. This
story
or
its
title
(DNA)
is
not
a
branding
claim,
slogan,
tagline
or
an
advertising
campaign.
This
is
who
you
are!
And
everything
you
do
from
now
on
should
be
true
to
who
you
are.
Your
PlacePrint
book
is
a
purposeful
narrative,
along
with
an
actionable
strategy
to
meaningfully
position
the
TED
in
the
‘minds
of
people’.
The
three
messages
are
key
interpretations
of
the
TED
story. What
makes
them
useful
is
the
fact
that
they
all
are
reminiscent
of
“Entertaining
the
World”.
E
ach
of
them
is
a
variation
of
the
main
story
because
it
is
one
s
tory
interpreted
differently.
They
can
be
used
by
the
many
players
and
partners
of
the
community
to
make
the
TED
story
stronger,
truer
and
easier
to
spread.
All
efforts
(marketing,
branding,
development,
street-­‐scaping
and
etc)
should
always
be
in
alignment
with
your
Unifying
DNA.
G
21

22. Your
PlacePrint
DNA
is
the
foundation
that
can
sharpen
focus,
tighten
alignment,
hone
execution
and
-­‐
in
the
process
–
deliver
better
results.
Consistently
building
a
compelling
and
clear
story
in
the
minds
of
people
gives
your
place
a
‘unique
place
dividend’.
This
simply
means
that
people
and
business
will
be
attracted
more,
stay
longer,
spend
more
money,
and
come
back
more
often.
In
other
words,
greater
socio-­‐economic
and
cultural
prosperity!
22

23. Symbolic
Actions
The
following
proposed
symbolic
actions
are
meant
to
make
the
story
of
the
TED
stronger,
truer,
and
easier
to
spread.
The
portfolio
of
ideas
that
follow
doesn’t
exactly
constitute
a
grand
strategy
but
rather
it
is
an
attempt
to
spark
the
imagination
and
experimentation
with
multiple
creative
approaches
that
can
be
rapidly
prototyped,
tested,
and
communicated
as
part
of
a
more
definitive
strategy.
Your
PlacePrint
is
meant
to
be
a
working
document
where
ideas
can
be
continually
revised
or
added
through
co-­‐
authorship.
Food
for
Thought
and
Action…
23

24. Idea
1:
Happy
Hour
The
TED
should
have
a
‘Happy
Hour
Special’
where
many
of
the
businesses
have
promotions
anytime
between
the
hours
of
4pm
to
7pm
when
neighbourhood
employees
get
off
work.
Going
through
the
streets
of
the
Entertainment
district
can
be
a
vibrant
experience,
especially
after
a
long
day
at
the
office.
Offering
Happy
Hour
Specials
is
a
great
way
to
keep
the
many
workers
around
that
usually
escapes
the
district.
This
will
coax
them
to
stick
around
after
work
and
unwind
at
the
many
great
places
that
the
TED
has
to
offer.
Idea:
Free
WiFi
The
whole
of
the
Toronto
Entertainment
District
should
have
free
WiFi
for
the
many
residents,
neighbourhood
employees,
visitors,
and
tourists.
This
is
a
great
way
to
attract
people
to
the
area
and
keep
them
around
longer.
This
is
also
a
great
way
to
share
information
about
special
events
happening
in
the
TED
as
when
people
log
in,
the
TED
website
will
be
the
homepage.
24

25. Idea:
David
Pecaut
Square
should
symbolize
Diversity
The
large
public
space
—
bounded
by
Roy
Thomson
Hall,
Metro
Hall,
King
St.
W.
and
Wellington
St.
W.
—
was
renamed
for
the
late
city-­‐building
guru,
David
Pecaut
in
April
2011.
David
Pecaut
played
a
major
role
in
creating
Luminato
and
appropriately,
the
Luminato
has
moved
its
hub
for
free
concerts
and
celebrations
to
this
square.
This
square
should
ultimately
be
redesigned
and
reborn
as
the
perpetually
beating
heart
of
Toronto’s
diverse
entertainment
district.
David
Pecaut
was
also
Toronto’s
most
influential
advocate
for
diversity
and
therefore
the
square
should
creatively
symbolize
the
diversity
of
Toronto.
For
example,
why
not
have
an
iconic
‘statue
of
diversity’.
This
statue
should
be
so
iconic
and
remarkable
that
it
should
become
internationally
known
as
the
symbol
for
Toronto
-­‐
similar
to
as
the
Statue
of
Liberty
is
for
NYC.
Idea:
Improve
Way-­‐finding
Firstly
there
isn’t
a
single
updated
or
compelling
map
of
the
Toronto
Entertainment
District
available
on
the
Internet.
This
is
problematic
since
the
key
reputational
issue
with
the
district
is
that
people
don’t
have
a
collective
mental
map
of
the
place.
A
simple
and
compellingly
designed
map
that
is
25

26. easily
available
online
and
at
various
locations
within
the
district
would
be
helpful
and
is
standardly
important.
In
addition
to
the
map,
there
also
needs
to
be
more
creative
and
compelling
way-­‐finding
techniques
implemented
through
out
the
district.
For
example,
the
current
banners
that
are
being
used
are
ineffective
and
not
clear.
The
picture
on
the
right
shows
one
of
the
banners,
and
the
picture
on
it
looks
a
starfish
if
anything.
They
should
be
redesigned
so
that
they
make
it
clearer
of
which
part
of
the
TED
people
are
in
and
what
that
particular
area
primarily
offers.
Overall
the
‘brand
identity’
should
be
redesigned
so
it
exemplifies
“Entertaining
the
world”
and
consistent
community
markers
should
be
placed
through
out
the
district
to
further
define
the
destination.
Idea:
Cultural
Food
Vendors
The
‘Toronto
a
La
Cart’
street
food
stands
should
be
most
visible
in
the
TED.
This
is
a
place
where
many
people
flock
to
for
street
food,
especially
during
the
clubbing
hours.
26

27. As
of
right
now,
there
are
only
typical
hotdog
stands. Instead
there
should
be
food
vendors
though
out
the
district
that
reflects
the
vibrancy
of
Toronto's
remarkable
diversity.
These
vendors
can
also
help
change
our
food
culture
by
demonstrating
that
fast
food
can
be
healthy,
interesting
and
personal.
Idea:
Diverse
Street
Musicians
The
TED
is
the
soul
of
Toronto
and
nothing
amplifies
the
soul
and
life
of
the
streets
more
than
street
performers.
Diverse
musicians
should
be
encouraged
and
incentivised
to
perform
in
key
areas
of
the
district
on
the
regular
basis.
The
more
diverse
the
musicians,
the
more
it
will
symbolize
Toronto’s
uniqueness
and
the
more
attractive
the
district
will
become.
Idea:
‘International’
Outdoor
Movie
Screenings
This
year
TIFF
and
the
BIA
presented
free
outdoor
screenings
of
classic
screen
musicals
at
David
Pecaut
Square.
This
is
an
amazing
series
of
events
but
these
events
would
be
greater
if
every
week
a
different
movie
from
a
different
country
could
be
played.
This
would
be
more
aligned
to
the
DNA
of
the
place.
27

28. Idea:
Encourage
local
restaurants
to
serve
a
few
dishes
of
‘inter-­‐cultural’
cuisine.
Victor
restaurant
at
the
Le
Germain
Hotel
which
is
located
in
the
TED
perfectly
understands
Toronto
as
a
city
that
makes
the
very
most
of
its
diversity.
The
restaurant
serves
unique
dishes
that
cross-­‐mingle
flavours
of
different
cultures.
What’s
more
is
that
the
executive
chef
David
Christian
has
also
created
the
‘Toronto
Spice’
that
contains
international
spices
all
integrated
within
one
perfect
spice.
This
is
a
powerful
and
compelling
symbolic
action
and
it
should
be
spread
throughout
the
district
and
eventually
the
whole
city,
as
David
Chrystian
is
more
than
willing
to
share
it.
Share
your
ideas!...
The
ideas
must
directly
or
indirectly
coincide
with
the
TED’s
‘Unifying
DNA’
because
the
aim
is
to
make
the
‘TED’
story
stronger,
truer,
and
easier
to
spread!
28

29. Final
words…
The
value
that
visitors
logically
expect
from
the
Toronto
Entertainment
District
is
real
entertainment
and
culture
that
reflects
the
global
nature
of
Toronto.
“Value”
is
“the
promise
and
delivery
of
an
experience.”
And
if
your
brand
promises
an
experience,
your
destination
better
deliver!
If
an
‘Entertainment
District’
is
all
‘nicey-­‐nicey’,
then
that
means,
it
is
not
interesting
enough.
Remember
–
‘a
little
bad
is
good’.
29

30. Your
PlacePrint
DNA
is
not
something
that
should
be
allowed
to
sit
on
a
shelf
to
be
admired.
Rather,
it
can
be
a
catalyst
for
stimulating
creativity,
synergy,
engagement
and
strategy
in
ways
that
drive
results.
Once
you
know
WHO
you
are,
everything
changes
for
the
best!
30

31. (politicians,
business
leaders,
BIA
members,
civic
organizations,
Project
and
etc.)
Description
•
Street
surveys
with
locals
young
and
old,
visitors
and
people
living
outside
the
neighborhood
•
Deep
tissue
exploratory
research
mostly
on
foot
and
public
A
great
deal
of
inquiry,
transit
and
sometimes
the
car.
To
truly
experience
a
place,
I
do
considerations,
and
thought
it
the
Jane
Jacobs
way
which
is
to
walk,
walk
and
walk.
I
am
went
into
formulating
this
rather
militant
about
the
importance—the
necessities—of
report.
The
first
step
exploring
like
this.
Until
I
learn
a
place
with
my
feet,
I
never
consisted
of
research
from
really
feel
like
I
know
it.
I
went
everywhere
in
the
area
and
publications,
white
papers,
took
a
tonne
photos,
notes
and
meaningfully
mingled
with
the
newspapers,
books,
and
locals
along
the
way
to
get
a
real
sense
of
the
place.
statistical
sources.
While
•
Engaged
in
a
workshop.
In
the
workshop
we
established
a
this
provided
a
“black
and
baseline
view
–
What’s
working
and
what
are
the
pain
points.
white”
picture,
the
“color”
Also
we
developed
and
discussed
scenarios
of
what
the
was
filled
with
insights
overarching
‘DNA’
can
be
for
the
area
and
considered
how
to
derived
from
an
outside
build
on
current
strengths
and
address
gaps.
perspective:
Once
it
was
creatively
determined
on
what
could
and
should
•
Less
formal
interviews
with
‘man-­‐on-­‐the-­‐street’
be
the
story,
then
practical
symbolic
actions
were
devised
that
and
also
in-­‐depth
interviews
can
inspire
further
discussion
and
make
the
story
stronger,
with
local
opinion
leaders
truer
and
easier
to
spread.
31

32.
JT
Singh
is
a
think
and
do
tank
providing
innovative
and
actionable
insights.
We
help
places
evade
sameness
by
enabling
them
to
become
relevant,
unique
and
productively
creative.
jtsingh@inbox.com
WWW.JTSINGH.COM
The
Toronto
Entertainment
District
BIA
commissioned
this
project.
32