2. Personal Brand Statement
• I excel at “connecting the dots” across many different
marketing disciplines to align agencies and marketers using
my communication and relationship building skills to develop
effective written briefs that yield unique product positioning,
marketing content and targeted communications that drive
results.
J. Todd McCarty | Personal Brand Overview
3. Three Phase Self Discovery Process
Myers Briggs The Birkman 360 Degree
Type Indicator Method Survey
49 requests/
30 responses =
63% response rate
J. Todd McCarty | Personal Brand Overview
4. Connecting the Dots: People to People, Past &
Future, Project to Project, What is & What Could Be
• Developing and executing • Meeting with colleagues, • Identifying and • Identifying and sourcing
strategy clients & business partners resolving problems needs, opportunities and
• Organizing information, to build relationships, trust • Solving complex resources (talent, alliances
people and processes and respect theoretical problems in and funds) to execute
• Communicating and a creative way strategies
• Identifying the flaws in a
current system and seeing the reasoning persuasively with • Generating ideas and • Delegating appropriately to
steps to take to improve and others energetically and concepts manage execution
perfect it enthusiastically • Engaging in research • Acting independently to
• Authorizing and supporting • Influencing and motivating and development to make things happen for
change people understand needs myself, others or the project
• Service-oriented at hand
• Driving innovation
• Creating, defining and • Acting with integrity
focusing on the big picture
• Thinking big/globally Source: Reach 360° survey
J. Todd McCarty | Personal Brand Overview
5. Top Personal Brand Attributes
based on 360° survey
Organized
Strategic
Self Motivated
Intelligent Ethical
Collaborative Supportive
Honest
Reliable
Trustworthy
Driven
Likeable
J. Todd McCarty | Personal Brand Overview
6. TIMING COMPANY TITLE
1993- Media Planner
1997
1997- Field Media/Marketing AE
1999
1999- Sr. Manager – Media Strategy
2006
Team Leader – Marketing
Communications
2006- Director – Marketing Services
2009
2009- Director – Marketing
2010
2010- Director – Demand Generation
2010 Marketing
2011- Director - Marketing
2012
J. Todd McCarty | Personal Brand Overview
7. 15+ Years Experience with Specific Expertise in
Marketing & Training
B2C/B2B Competitive
Marketing Intelligence
Sales/ Communication
Product Training
Sales Agency/Vendor
Enablement Management
Product Messaging/ Advertising/Brand
Positioning Management
Demand
Generation Sports/Event
Marketing
Field
Media Planning/ Marketing
Digital
Buying Strategy
Marketing
J. Todd McCarty | Personal Brand Overview
8. Performance History & Recommendations
Rated an average of 4.6/5.0 in my 24 recommendations on LinkedIn
last 5 performance reviews across from former Managers, Peers and
three different companies . Direct Reports.
“Todd is an exceptional leader and marketing strategist and he
YEAR EMPLOYER RATING would be an invaluable asset to any organization. He has a keen
ability to quickly size up an organization's challenges, develop
2005 BellSouth 4.4/5.0 effective strategies and implement long term solutions.”
- Christine Searight, VP Marketing, PRIMEDIA, May, 2010
2006 Cox 4.3/5.0
2007 Cox 4.5/5.0 “Todd was one of the "rock stars" on my team -- exceptional
2008 Cox 5.0/5.0 work ethic, great insights, professional and marketing acumen,
tremendous relationship builder, and someone who always
2009 PRIMEDIA 4.7/5.0 tries to improve and evolve. He is a real self-starter and I could
always trust him implicitly to make wise decisions and deliver
on his projects.”
- Debby Ruth, VP of Corporate Marketing, Cox Enterprises,
February, 2009
J. Todd McCarty | Personal Brand Overview
9. 20+ Case Studies that Show Results
PRIMEDIA/Apartmentguide.Com BellSouth
• Streamlined B2B Collateral Distribution & Sales
• Sales Enablement Website Changes Apartment Guide Enablement
Culture • Launched New Consumer Brand Position for The Real
• Enhanced Product Marketing for ApartmentGuide.com Yellow Pages from BellSouth
• New Product Training and Launch kit for • Streamlined competitive Intelligence System Cuts
ApartmentGuide.com Expenses
• Sales Channel Communication Strategy Optimizes Sales • Media Agency Consolidation Cuts Expenses
Time • Streamlined B2B Lead Generation Closes the Loop
• Demand Generation for Apartment Guide • Streamlined Field Marketing Process Advertising Agency
• Consultative Sales Training Program for BellSouth Yellow
COX Enterprises Pages
• Streamlined Advertising and Marketing Communications
• B2B Marketing Agent of Change Changes Marketing Expense Tracking
Approach
• Cox Radio B2B Branding Anheuser-Busch (A-B)
• Automotive Simulation Lets Sales Teams Walk in Dealer’s
Shoes • Consumer Promotion and Loyalty Program drives Share
• Streamline/Enhance Competitive Media Training Program for A-B
• Business Development Efforts Self-Source 80% of Work
• Digital Marketing Conference Saves Cox $250k
• Agency Search for Adify Saves $50k in Consulting
Expenses
• Digital Media Sales Training
J. Todd McCarty | Personal Brand Overview
10. To accelerate revenue for your company, contact
me using one of the following:
404-219-7056
jtoddmccarty@gmail.com
http://www.linkedin.com/in/jtoddmccarty
@jtoddmccarty
www.jtoddmccarty.com
J. Todd McCarty | Personal Brand Overview
