http://www.findmybuzz.com

1. September 23, 2010 Find My Buzz
The Buzz About
Bittersweet Cafe
Alexandria, VA
629 64 14% 0%
mentions in the last 30 days positive negative

2. September 23, 2010 Find My Buzz
Today, 63% of customers will look to the internet
first when deciding to visit a local business.
Knowing what customers are saying - and viewing - about
your business is a crucial part of managing your business.
Find My Buzz helps you achieve this by looking everywhere
on the web, filtering out the noise, and presenting you with
meaningful and actionable results.
This is a report of what customers are saying about your
business online, prepared individually for you. Inside
you’ll find what you want to know about your online buzz,
including where people are talking, what they’re saying,
what they love about your business, and much more.
Bittersweet Cafe 1

3. September 23, 2010 Find My Buzz
How much do people like
Bittersweet Cafe?
Online ratings are one of the first things customers
look for when searching for the next place to go. We’ve
aggregated all your online reviews into one graph to
give you a clear portrait of how online consumers feel
about your business.
Ratings
This graph shows the number of
ratings you have at each star level.
Your average rating is 3.7 stars.
Rating Trend
This graph tracks your average
rating each month over time.
In the past month, your average
rating went up by 0.2 stars.
Sep Nov Jan Mar May Jul Sep
2 Bittersweet Cafe

4. September 23, 2010 Find My Buzz
Customer Opinions about
Bittersweet Cafe
Our sentiment analysis allows you to know how your
customers feel about your business based on what they
say online. It’s a survey, without the survey.
The tables below show the top aspects that people like
and don’t like about your business.
Raves Rants
lunch (perfect, tasty) cake (dry, bland, greasy)
“Take a cupcake, drink an Old-fasioned Lemonade and “the cakes were dry and bland, the frosting was
this is the perfect lunch!” greasy and tasted and felt like crisco”
“Take a Cupcake and don’t forget your BIG drink for a “Won't order a cake from there again.”
perfect and tasty lunch!”
overpriced (overpriced, mundane)
supersalad (fresh, tasty, healthy, delicious)
“I have gone to Bittersweet several times and it is
“A large choice of fresh, tasty & healthy SuperSalads!” an overpriced, mundane sand.”
“Bittersweet Cafe offers you great SuperSalads: a large
choice of delicious salads made to order!”
deli (not the best)
drink (big, fresh, tasty, healthy) “Not the best deli in the Alexandria area”
“we shared a turkey blt and a big drink (its big)”
“Come on down to the SnackShak and enjoy a Mango lunch (disappoints, cold, underseasoned)
Smoothie or a Carrot & Apple Juice Cocktail, and
so many other fresh, tasty and healthy drinks!” “The lunch buffet consistently disappoints with
selections ranging from chilaquilas to eggplant
food (yummy, fresh) parmesan they are typically cold and severly
underseasoned.”
“Bittersweet ALWAYS has some sort of yummy food.”
“They go out of their way to keep the food fresh and bar (do not recommend)
the customer happy.”
“Good for weekend breadfast, if you want a
sandwich, do not recommend the bar”
sandwich (yummy, great)
“Yummy cakes, yummy sandwiches.”
“The sandwiches are great, the lemonade is amazing,
and the cupcakes are a real treat.”
Bittersweet Cafe 3

5. September 23, 2010 Find My Buzz
Where People Are Talking About
Bittersweet Cafe
People use the web to make informed decisions about
which businesses to visit. This means you not only need
to have a web presence, but you need to know what
web presence looks like. The problem is, there are too
many places to look. We help to point you in the
direction of relevant conversations about your business.
Type of Sites
The graph to the left shows the type of sites on which people
are talking about your business. This is an indicator of the
type and quality of conversations. For example, reviews will
typically be well-written essays that contain useful feedback.
On the other extreme, Twitter updates are always less than
140 characters, and contain less information.
The majority (86%) of talk about Bittersweet Cafe happens
on Social sites, which accounted for 543 of 629 mentions.
Social 85 %
Reviews 7%
Blogs 5%
Other 3%
Links, Tips, Forums
Top Sites
Site Site Type Activities % Activities
The table to the right shows the top sites on which
people are mentioning your business, in addition to the
www.facebook.com Social 307 50.8%
type of site (review, blog, Twitter, FourSquare,
Facebook, etc.) and the number of mentions per site.
www.twitter.com Social 207 34.3%
www.tripadvisor.com Reviews 24 3.9%
www.urbanspoon.com Reviews 11 1.8%
www.foursquare.com Tips 8 1.3%
4 Bittersweet Cafe

6. September 23, 2010 Find My Buzz
What People Said About
Bittersweet Cafe
“Buzz” -- it can mean the difference between make
and break for your business. We covered the what and
where in previous sections, now we show you how
much you were talked about.
Amount of Activity
160 This graph shows the amount of social
media activity about your restaurant
over time.
120
The table below shows a few of your
80 social media mentions including who
mentioned your business, the date and
time of the post, and where the post
40 was made.
0
Sep Nov Jan Mar May Jul Sep
Social 85 % Reviews 7% Blogs 5%
Sample of Comments
KatieHall (Katie Hall) 10:45pm, 09/04/2010 via twitter.com
@BittersweetOT Thanks! You guys are my favorite lunch spot. Tasty ginormous tea and yummy chocolate
cupcakes. ;-)
Ethan Lane 5:00pm, 08/01/2010 via www.urbanspoon.com
Beyond the rating itself, the more ratings given, the more people will trust it. Having a good rating is one of the Good
breakfast spot when you have your dogs along and need to sit outside. Fair warning, they microwave their eggs for
sandwiches. Right in front of you. Even McDonalds has the decency to do it behind a wall to keep up the illusion.
Meredith Y. 5:00pm, 05/02/2010 via www.citysearch.com
We came here during Saturday brunch and FYI, the brunch bar is by the pound and resembled something you'd
find in a mess hall so I personally think you're better off just ordering standard from the menu.
Bittersweet Cafe 5

7. www.findmybuzz.com | info@findmybuzz.com
2010