1. The Social Media Universe By Jordana Stepak March 1, 2010

2. My Personal Brand is about researching and detecting popular trends in our society in such avenues as style, food, technology, and media.

3. Key Objectives Personal brand be completely authentic and original To be recognized as the authoritative voice on the upcoming trends in society. Examples: Restaurants, technology, fashion, and media Establish a consistent Blog Update Blog bi–weekly Consistently update my Twitter page Establish a following for my personal brand

4. SWOT

5. Channels Facebook: A way of promoting my online brand with in my network of friends NING: Humber website that allows students to be in constant contact LinkedIn: To create a professional profile with full education and work history Networking in social and occupational situations

6. Target Audience: People who are interested in learning about the latest trends and staying current in popular culture Manufacturers of beauty and fashion products Restaurateurs and food industry personnel Event planners, photographers, stylists, Public Relations executives

7. About Me I graduated from the School of Liberal Arts in 2004, then went on to Dalhousie University where I majored in History. Although history was a passion of mine, it was the world of pop culture, the emerging world of celebrity media, the latest fashion trends in which I was truly interested. I wanted to go into a program that would incorporate all of my interests; which led me to the Humber College Public Relations program. Here I can combine my creativity, great people skills and my writing abilities towards building a future career in PR

8. Strategy To become a recognized persona in the virtual world: Consistent use of several media outlets (Twitter, Facebook, LinkedIn, Vimeo and my personal blog) will increase exposure to my brand I believe that consistent use of opportunities to network will also increase my exposure with in the public relations industry

9. Tactics Tie blog to Twitter account for easy navigation Optimize exposure by having sophisticated tagging and site optimization Easy accessibility of my brand on multiple social media platforms Constantly reinforce my existing relationships with in the pubic relations field as well as develop new contacts

10. Measurable Objectives Jan-May: meet fellow Humber PR students to form my network base Establish contact and develop mentoring relationship May-Aug: Update and advance resume Initiate prospective internship opportunities Aug-Nov: Apply for jobs in the public relations field