Presented at 2012 Massachusetts Adult Immunization Conference. The conversion from Mac to PC messed with the images a bit, but mostly still intact.

1. +
Gone viral –
The growth of
social media
in public
health
Jodi Sperber, MSW, MPH
May 22, 2012

2. +
Good news!
You don’t have to know everything.
(we don’t.)
You don’t need to be an expert.
You just have to be curious.

3. +
Stand up if…

4. 34%
of internet users, or 25% of
adults, have read someone
else’s commentary or
experience about health or
medical issues online.
The Social Life of Health Information, 2011
May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

5. 80%
of internet users have
looked online health
information.
This translates to 59% of all adults.
The Social Life of Health Information, 2011
May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

6. Pew Internet & American Life Report, “Social Media and Young Adults.” Feb 3, 2010.
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1.aspx?view=all

7. +
What is different about social
media?
One Many
Many Many

8. +
Why is this important?
Dramatic shift in how information
is shared
Barriers to participation greatly
reduced
Anyone has the chance to be
heard
With free tools and expanding
platforms, creativity beats $$

10. +
Basic Principles
 Participation
 Openness
 Conversation
 Community
 Connectedness
Adapted from http://is.gd/cWWZ9

11. +
“Communications tools don't
get socially interesting until
they get technologically
boring”
– Clay Shirky

14. These tools are still
maturing
Photo credit: Mike Epp via Creative Commons License. http://bit.ly/KilOx7

15. If social media tools were kids…

16. +
Twitter would be 5
(but turning 6 soon)
Photo credit: http://bit.ly/IUIa6m

17. +
YouTube would be 7

18. +
Facebook would be 8
Photo credit:http://bit.ly/ITKfQ4

19. +

27. Social Media
is+ gift.

28. +
Connect. Create.
Collaborate.
Engage.
Listen.

29. +

30. +
To learn

31. +
To connect

32. +
To listen

33. +
To prepare & respond

34. +
To collaborate

35. To engage

36. +
To host a conversation

37. +
To be a source of
information

38. + To share information
Source: http://ahier.blogspot.com/2009/10/social-media-flu-fighters.html

39. To be
inspired.
+

41. +
200 Alabama A& M Students in this Mosaic.
We are all Facing AIDS Together.

42. +
Developing a
social media
strategy

44. +
People
Objectives
Strategy
Technology
* ©2007 Forrester Research, Inc. All rights reserved.

45. One size fits
all doesn’t fit
most people

46. +
PEOPLE
Who are you trying
to reach?

47. +
OBJECTIVES
What do you want
to accomplish?
(Decide on your objective before you decide on technology.
Then figure out how to measure it.)

48. +
STRATEGY
How will you meet
your objectives?
(Consider your overall communications plan,
organizational culture, and capacity)

49. +
TECHNOLOGY
What is an
appropriate
technology?
(A wiki. A blog. A widget. Once you’ve defined your
audience, objectives, and strategy, you can decide)

50. +
evaluate
Evaluate
 Image of keyboard with up or down thumb (need to find!)

51. +
What’s your next
social media step?