1. Chp. 9 Using Plain and Persuasive Style

2. Georgina What is style? Writing Plain Sentences Christian Intercultural Style and Translation Software Jorge Writing Plain Paragraphs Julio When is Appropriate to Use Passive Voice? Omar Persuasive Style Anaid Balancing Plain and Persuasive Style

3. What is style? In your document, style expresses your attitude toward the subject. It usually reflects your character by embodying your values, beliefs, and relationships you plan to share with your readers.

4. Style=Quality Certain computer softwares allow you to move text around and choose types of styles of text to make the document more appealing to the audience. Examples :Microsoft word, and Microsoft Power Point Here are different types of text sizes, styles, and colors. Style, style, style, ,Style,Style

5. Good style goes beyond superficial cosmetic changes… It involves: Choosing the right words and phrases Structuring sentences and paragraphs for clarity Using an appropriate tone for the context Adding visual interest to the text

6. Three Levels of Classified Style Plain Style- basically stresses clear wording and simple structure. It is most often utilized to instruct, teach, or present information. Works best in documents like technical descriptions, instructions, and reports. Persuasive Style- This style influences people to accept your ideas and to take some sort of action upon it. It allows you to add your vision to your writing piece. It works best with proposals, letters, articles, public presentations, and most reports. Grand Style- This style stresses eloquence. Meaning that it is made well in order to move their audiences even if some choose to be reluctant to given topics. Did you know? Martin Luther King Jr. and John F. Kennedy used grand style in their time as leaders. Plain and persuasive are the most commonly used styles in the technical workplace. Grand style is too ornate or better said formal for the common work place.

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10. Topic sentence

11. Detail sentences (support sentences)

13. Transition Sentence A transition sentence is optional and it should be used at the beginning of a paragraph. The purpose of any transition sentence is to show how the previous paragraph will influence on the following paragraph Example of a transition sentence: Paragraph A: Points that support that a new government is very democratic Transition: Despite the previous arguments, there are many reasons to think that the new government in not as democratic as typically believed. Paragraph B: Points that contradict the idea that the new government is very democratic

14. Topic Sentence A topic sentence is about introducing the main idea of the paragraph, not to give great detail or show a chronology of whatever the topic is. The topic sentence doesn’t have to be the first sentence in a paragraph, in fact it should be situated as the second or third.

16. Reasoning

17. Facts

18. Data

19. Anecdotes

20. Definitions

22. Using Four Types of Sentences in a Paragraph From the four types of sentences discussed before, only the topic and support sentences are required to construct a good paragraph. There must be from three to five support sentences in a paragraph. A transition sentence is only needed to show a logical relation between two paragraphs and a conclusion sentence is only needed to leave in the reader’s mind a final statement of the paragraph’s main idea.

23. Using the Four Types of Sentences in a Paragraph Example on how to use the different types of sentences in a paragraph, “Technical Communication Today, p217”: How can we accomplish these five goals (transition sentence)? Universities need to study their core mission to determine whether distance education is a viable alternative to the traditional classroom (topic sentence). If universities can maintain their current standards when moving their courses online, then distance education may provide a new medium through which nontraditional students can take classes and perhaps earn a degree (support sentence). Utah State, for example, is reporting that students enrolled in its online courses have met or exceeded the expectations of their professors (support sentence). If, however, standards cannot be maintained, we may find ourselves returning to the traditional on-campus model of education (support sentence). In sum, the ability to meet a university’s core mission is the litmus test to measure whether distance education will work (point sentence).

24. Aligning Sentence Subjects in a Paragraph Refers to how one sentence should lead naturally and smoothly into the next one. The reader should be able to see how a point or piece of information made in one sentence relates to a point or piece of information in the next sentence. The best way to achieve this is to try not to change your subject with every new sentence.

25. The Given/New Method Describes the importance of comparing new information to information already known by reader, this will make the material easier to be understood. Example “Technical communication today, p219” 10a. Santa Fe has many beautiful places. Artists choose to strike off into the mountains to work, while others enjoy working in local studios. The landscapes are wonderful in the area. 10b. Santa Fe offers many beautiful places for artists to work. Some artists choose to strike off into the mountains to work, while others enjoy working in local studios. Both the mountains and the studios offer places to savor the wonderful landscapes in the area.

29. Use Similes and Analogies Similes and analogies are rhetorical devices that help writers define difficult concepts by comparing them to familiar thing. Similes - X is like Y Analogies – A is to B as X is to Y Metaphors are used to create or reinforce a particular perspective that you want readers to adopt toward your subject or idea. http://www.youtube.com/watch?v=LHY8NKj3RKs

30. Changing the Pace You can also control the readers’ pace as they read through your document. The longer sentences tend to slow down the reading pace while shorter sentences tend to speed it up.

31. Balancing Plain and Persuasive Style Plain Minimal Sentences clear and easy to read Readers should not struggle

32. Balancing Plain and Persuasive Style Persuasive Adds energy and color Use tone, similes, analogies, and metaphors Encourage readers to do what you want

33. Works Cited Johnson-Sheehan, Richard. Technical Communication Today (3rd Edition) (MyTechCommLab Series). 3 ed. New York: Longman, 2009. Print.