2. THE
PROBLEM
“69%
of
Brands
claim
the
absence
of
an
industry
standard
ROI
measurement
model
is
a
challenge
for
their
organiza=on”
–
EventTrack
2012
Brands, Corporations,
Associations and Enterprises
spend a fortune on throwing
events, without having the
tools to measure the benefits
of these investments.
There is no effective way to
measure success or ROI to
justify expenditure.
With over 50% of companies
expecting a positive ROI from
their event, that’s a big problem!
Event organizers want an easier
and automated way to collect
attendee demographics to learn
more about their customers and
help sell more sponsorships
3. EVENTS & EXPERIENTIAL MARKETING IN
THE CORPORATE WORLD
• 84% of the event marketing executives say
experiential marketing is critical to their
organization
• 60% of of firms with event budgets b/w $50 $100 million and ALL of firms with over $100
million say that events are critical.
5. MARKET
SIZE
• According to a study by Frost & Sullivan 2013,
Companies spend 1% of their revenue on Meetings
and Events
• This represents $396 BILLION in spending by the
global 2000 alone. Would you spend $400 BN w/o
knowing what you get in return?
• Large enterprises spend an avg of $21 million on
Meeting & Events annually
6. EXAMPLE TARGET
CUSTOMERS & MARKET SIZE
ASSOCIATIONS & NOT-FOR-PROFITS
CORPORATIONS & AGENCIES
Over 1.8 million registered
Associations in the US & 70,000+ in
Canada
• 23,000 Association Executives
• 10,000+ Organizations
Focus on companies looking to
leverage technology to improve
operations "
• Target US Fortune 2000 list for ROI
Package offering
• 24,000 Members from 69 Chapters
in 20 countries
Conference and Event Planning
Agencies – 335,000+ US Businesses
7. HOW
IT WORKS
Input
1.Input attendee email list
Output
Impact on Pipeline Metrics
Potential Sales Opps Pre Event
Press coverage
Post event sales analysis
-Conversions
-New sales
-Customer acquistion cost
-Revenue per attendee etc
Aggregate social data and attendee
social profiles
Attendee Professional Profile
Cost per attendee per day
via Reg
system api or .csv file
2. Grant OneLobby access to CRM /AMS
8. MORE
DATA POINTS
•
•
•
•
•
•
•
•
•
•
Total Attendance, participation or visits
Leads
PR and press coverage
Aggregate Twitter and Instagram posts
Sales post – event
Facebook likes, social media activity, posts
Customer time w/ product or experience.
Cost per attendee per day
Day of event data
Marketing performance
9. HOW
WE DO IT
• Proprietary algorithms
• Various api’s from Linkedin, Klout, Twitter et
• Leverage close relationships with Salesforce/
Radian6
• Fullcontact.com (charges .005 - .003 cents
per email address processed)
10. EXAMPLE TARGET
CUSTOMERS
BRANDS & ASSOCIATIONS
ASSOCIATIONS & NOT-FOR-PROFITS
CORPORATIONS & AGENCIES
We have had traction with fixed
monthly pricing & customers are
paying upfront for annual terms.
Pricing based on Self-serve feature
sets
Pricing based on Self-Serve feature
set model and per attendee for
business intelligence information for
larger events
11. POTENTIAL
ACQUIRERS
60M Raise
April 2013
Went private
valued at $1.2
Billion Sept 2013
$3.5 Billion in
marketing cloud
acquisitions since
2011
Texas convention
travel and reg
company. $130M
in rev annually.
IPO’d Aug/
13 valued at
$1.6 billion +
3rd largest pure play
event organizer in
the world. $1.3BN
in rev annually.
14. WHAT WE’VE
ACCOMPLISHED
Since September 2012 we have:
Built an amazing team
Strong early adopter program
Pilot launched with UBM
Revenue generating
NEXT
STEPS
Targeting associations, brands and big
enterprise companies. We have seen the most
traction there.
Provide customers with Business Intelligence
Metrics measured from their events.
Create a self-serve sales model; where
customers can pick packages tailoring features
to their needs.
Grow each customer with add-ons like web
site publishing and reselling apps. Ex: 10% cut
on all supplier deals brokered on the platform.
Dominate the industry to become a billion
dollar company.
15. LONG TERM
VISION
To capture the Event Industry eco-system onto one platform.
To selectively integrate to form a marketplace and to create
community. Think LinkedIn for the event world, Yelp for event
suppliers and Apple’s App marketplace for technology.
To create Zero Friction, remove complexities and increase
efficiency; Collaborative Event Management.
Bring big event technology to everyone.
Create more value than we extract.
16. WE ARE
BUILDERS.
Jordan Smith
CEO
Unbelievable hustle.
Jason Misener, CMA MBA
COO/CFO
Prev. at Salesforce
Matthew VanTassel
Lead UI Engineer
Prev. at Salesforce
Bojan Djurkovic
Lead Software Engineer
Prev. at RIM
Jamie Curtis
Software Developer
Prev. at RIM
Brian Dunphy
CTO
Co-founder of Radian6
Andrew Trites
Software Developer
Prev. at The Learning Bar
17. PHENOMENAL
ADVISORS
Paige Pires de Almedia
GM E2 Conference, UBM TechWeb
Jeff White
Marcel Lebrun
COO, East Valley Ventures
CEO of Radian6
(Acquired by Salesforce for $350 million)
Prev. CFO of Radian6, Q1 Labs, iMagicTV
Milan Vrekic
CEO of TitanFile
We have the privilege of an amazing group of advisors.
People who build wildly successful companies and
continue to innovate.
Jevon MacDonald
CEO of GoInstant
(Acquired by Salesforce for $70 million)
18. Gerry Pond
Chairman, Mariner Partners
Co-founder, East Valley Ventures
Francis McGuire
CEO, Major Drilling Group International
(TSX: MDI)
Dwight Spencer
Co-founder of Q1 Labs
(Acquired by IBM for $650 million)
Charlie Harling
EVP Sales, Bell Aliant
Permjot Valia
Founder of MentorCamp
Dominique Karg
Co-founder of AlienVault
SOME OF OUR ANGEL
INVESTORS
Our founding team and angel
investors contributed to a
$500,000 convertible
debenture (November 2012).
THE
ASK
We are looking to raise $1.5 million to extend seed round for 18
months, primarily to:
• Build out Marketing & Sales Strategy
• Develop features to measure Business Intelligence of Events
