Describes the difference between paid search and organic search. Talks about the difference betweenFacebook ads and Adwords. Highlights the importance of branding on a website and shows how to blog and the benefits of blogging.

1. Search Engine Optimization, Blogs and Internet Marketing Strategy A Proud Member of the Business Improvement Team www.SocialOrgs.com

13. Paid Search

15. Interaction with Visitors Unlike websites, blogs are open to comment and discussion on the topic subject on hand by all or a specific group of people. Communication Approach Format Blogs can take a personal or professional approach. Blogs can represent the personality of the author; their personal experiences, views and hobbies. It also allow businesses to communicate with their clients and potential ones. Date and Time-Stamped Individual weblog entries are almost always dated and time-stamped, with the newest post at the top of the page. A website does not do this. .

17. Metrics

19. Blogs Metrics

24. Any Recent Changes In Brand Perception (0r Brand Equity) for Any of These?

25. a brand is.... a co-authored experience —a mutual relationship lives between the customer and the brand. The company sets the intention of their brand, and the customer interprets his or her own meaning. The ultimate definition of your brand is determined and owned by your customers when they evaluate their experience with you.