This document provides an overview of search engine optimization (SEO), including its history and evolution. It discusses key SEO concepts like Panda and Penguin updates as well as the changing search engine results page (SERP) layout with features like carousels, knowledge panels and local packs. Case studies are presented on successful SEO campaigns for companies. Tools for SEO like Google Analytics, Hootsuite and Bitly are also listed.

2. Search Engine Optimization

3. - History of SEO
- What is SEO now
- Case Studies
- Tools for SEO

4. History of the (SEO) World
http://newslang89.files.wordpress.com/2011/12/historyoftheworldpart1-2.png

5. #1
#2
#3
http://www.quicksprout.com/images/beforecaffeine.jpg

6. Much Rejoicing!
http://www.grahamleeb.com/dnd_images/muchrejoice.jpg

7. Penguin Release
http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-PenguinUpdate.jpg

8. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg

9. http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fupanda.png

10. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg

11. Panda and Penguin
 Poor Content
 Duplicate Content
 Keyword stuffing
 Link farms
 Poor user experience

12. http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg

13. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg

14. http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png

15. What is SEO now?
http://blog.flicks.co.nz/wp-content/uploads/sundance-angry-bruce-willis.jpeg

16. Carousel
http://d2eeipcrcdle6.cloudfront.net/blog-posts/mega-serp-lg.png

17. List Carousel

18. Adword Ads

19. Shopping Results

20. Answer Box

21. Image Mega Box

22. Local Knowledge Panel

23. Six Pack of Site Links

24. You Tube Video Results

25. Local Pack

26. Authorship Markup

27. Review Mark up

28. Local “Near” results

29. Image Results or Carousel

30. News Results

31. Social Results

32. In-depth Articles

33. Adword Ads @ Bottom

34. Related Results

35. Shopping Results (Right)

36. Knowledge Graph

37. Brand Knowledge Graph

38. Adword Ads (Right)

39. Disambiguation Box

40. Google Maps + Pins

41. Full Mega SERP
 http://bit.ly/1an053W

42. SEO = SEO

43. http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif

44.  VW - Tiny Darth Vader

45. Super Bowl 45
 Broke viewership records; 111 Million people
 Youtube video of Tiny Darth Vader 58,417,406 in 2
years.
http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-breakviewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/

46. http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg

47. http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Coo
kie_Monster.jpg

48. http://www.aetcnmc.org/images/case-studyImage.jpg

49. Prior to the curve the client received 14,877 visits. After the curve the client
received, at most, 6,055 visits.
The percentage of visits decreased 59% in the first month of not having an
inbound marketing campaign.

50. In May of 2013, 35 visits were recorded.
In August of 2013, 841 visits were made to the site
An increase of, 24X more traffic

51. What can you do?
http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg

52. Relevance
http://n.pr/18XeuXA

53. Name, Address, Place (NAP)
http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.j
pg

54. Beware of Google

55. Tools
 Google analytics
http://www.google.com/analytics/
 Hootsuite
hootsuite.com
 Built With
http://builtwith.com/
 Bit.ly
bitly.com
 Google Adwords
http://www.google.com/adwords
 IFTTT
https://ifttt.com/

56.  Twitter - @jasonhighline
 Email – jason@highlineideas.com