Mobile trends and academic opportunities presented at Strathmore and JKUAT Universities in Nairobi Aug 2013

© 2013 IBM Corporation
First
#IBMMobile
IBM MobileFirst
Put your business in motion.

© 2013 IBM Corporation2
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Agenda
What does SoMoClo mean?
3
1
2
4 Do I need to worry about security?
What are the trends in mobile?
Are there any best practices for mobile development?
5 What is the IBM Academic Initiative?

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#IBMMobile
96% of GenYers
have joined
a social network
9.6 Billion
connected
devices
2.5 Quintillion
bytes of new data
generated daily
Internet of information Internet of engagement Internet of “things”
The planet is getting smarter

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#IBMMobile
Sources: IBM analysis, Ponemon Institute and Symantec Research
Significant shifts are giving rise to new opportunities and risks
Customers who shop on tablets tend to spend
21% more than those who shop on computers.
A data breach costs a company, on average, $5.5 million

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#IBMMobile
Social
Cloud
Mobile
Internet of Things
Big
Data
Business
Customers l Partners l Employees
New technologies present opportunities for business

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#IBMMobile
Systems of Interaction
Continuous client
experience
Partner value chainCloud-based
Services
Systems of Engagement Systems of Record
Internet of Things
CRM HR
DB ERP
A new kind of system is required

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Mobile is primary
91% of mobile users keep
their device within arm s
reach 100% of the time
Insights from mobile
data provide new
opportunities
75% of mobile shoppers
take action after receiving a
location based messages
Mobile is about transacting
96% year to year increase in mobile cyber
Monday sales between 2012 and 2011
Mobile must create a
continuous brand
experience
90% of users use multiple
screens as channels come
together to create
integrated experiences
Mobile enables the
Internet of Things
Global Machine-to-machine
connections will increase
from 2 billion in 2011 to 18
billion at the end of 2022
Five mobile trends with significant implications for the enterprise

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#IBMMobile
35% of developers are currently
targeting tablets, with more than
90% plan to develop for tablets
in the near future.
Nearly 90% of developers
are currently extending
enterprise apps to mobile
or plan to in the near future.
In the next 12 months
77% of developers will
be focused on Hybrid
application development.
More than 100M people
upgraded to iOS6 in the first
week (September, 2012)
Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume
Source: Business Insider (September 2012)
25+ Almost all expect
to deploy more than 25 mobility
applications in the next two years
29% of mobile developers currently
focus on Hybrid app development
with another 49% expected to
focus on it in the next year.
Mobile application development is a top priority for businesses

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#IBMMobile
Recent VentureBeat survey: HTML5 vs native for mobile
Surveyed 4,034 Mobile App Developers:
§  94% plan are using or plan on using HTML5 in
next 12 months for mobile app development
§  Familiarity and knowledge of existing web
development tools is #1 reason to use HTML5
§  Cross Platform support is second most important
reason to use HTML5 for mobile app development

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#IBMMobile
have major skill gaps
in mobile, business
analytics, and security
* Includes business analytics, mobile computing, social business, and cloud computing
Sources: IBM Tech Trends report 2012, Enterprise Strategy Group, CompTIA
Among organizations worldwide today…
has all the skills it needs to be
successful applying advanced
technology* for business benefit
An acute shortage of skills threatens business ability to
address emerging opportunities and risks
The Next Generation Software Engineer
Employs the skills and methodologies
needed to keep pace with the rapidly
evolving software engineering discipline
65% of enterprises face a shortage
of mobile development skills today
Mobile Dev

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#IBMMobile
Industry Solutions
IBM & Partner Applications
Banking! Insurance! Transport! Telecom! Government!Retail! Healthcare! Automotive!
Application & Data Platform
Strategy&DesignServices
Cloud & Managed Services
Devices! Network! Servers!
Development&IntegrationServices
Management AnalyticsSecurity
IBM MobileFirst offering portfolio

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#IBMMobile
Social
CloudMobile
Social + Mobile + Cloud
§  Cloud is the delivery, mobile is the ubiquitous access, and social is the personal
engagement
§  SoMoClo (social, mobile and cloud) is the convergence of collaborative, on-the-go
technologies that allow users to access data and applications from anywhere at any time.

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60 Second Primer on Cloud
Infrastructure / IaaS
Platforms / PaaS
Applications / SaaS
Cloud Applications = SaaS

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#IBMMobile
Forecast: Global Public Cloud Market Size, 2011 To 2020

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Mobile cloud services
Mobile cloud services are high-value middleware capabilities
designed to be consumed by mobile applications.
For example, a Passes service would enable businesses to easily
engage with consumers by sending them loyalty coupons, tickets,
etc.
MyApp
Boarding
Store Card
Event
Coupon

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Social
If mobile devices are the platform, social media is the glue
that keeps people engaged
Commenting allows users to engage with friends and
communities, and provides valuable earned media for you
Location-based promotion is fun, low-commitment, and
also provides indirect endorsement
And social integration also provides another major benefit…

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User recognition
•  Unique visitor counts often highly inflated
•  Logging in is a pain!
Use social sign-on to register and remember user
device(s)
Better yet: capture registration information at
mobile app download/activation!

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Encourage users to engage socially
•  Offer value in exchange for social permission
•  Add gamification – check-ins, badges, awards
•  Make opt-in seamless, easy, and safe!
•  But beware your customers’ wrath – and use the data if
you collect it!

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#IBMMobile
Why mobile development is different
•  Smaller screens pulling content from more
sources: need to choreograph content from
multiple repositories and applications , both on
premises and in the cloud
•  Greater challenges of application governance,
distribution, and version management
•  AppStore Terms of Service present challenges
for managing B2C apps
Development is different.Mobile apps are different.
•  They are more strategic – Greater urgency
urgency and immediacy of engagement
•  They are context-aware –know where you are and
what you are doing
•  They run on unstable networks–interruption is the
norm, not the exception
•  Smaller footprint – More challenging to make
compelling and easy to use
•  Always on – An opportunity to deliver greater value
Management is different.
Security is different.
•  Faster development cycles
•  More devices to support, each with its own set
of capabilities, OS and UI behaviors
•  More development approaches to choose from
– Web, HTML, Native
•  More third-party and open-source tools,
frameworks and libraries to choose from
•  Greater risks of exposing applications and data
on small, light and always on portable devices
•  Greater authentication challenges associated
with content mashups
•  AppStore Terms of Service can limit security
options

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#IBMMobile
Cross-Platform
Development
Catalog
Management
App
Versioning
Push
Notifications
Analytics
Integration
Security
~30%

~70%

Overall
Eﬀort

User Interface
Beyond the UI – Why you need a comprehensive strategy

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#IBMMobile
Scan & Certify!
Instrument!
Test!
Integrate!Obtain Insight!
Manage!
Deploy!
Design & Develop!
The IBM mobile application development lifecycle

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What a mobile architecture looks like
Systems
of

Record
Data
Cloud
Services
(includes
APNS,

GCM,
etc.)
Social

Integration
3rd

Party

Partners
Omnichannel

Experience
Mobile
Gateway
Proxy
VPN
System
of
Engagement

Data
(NoSQL)
Cache
SSO
User
RegistrySecure
Zone
Mobile
Middleware
App
runtime
(client
&
server)
Management
Data
Access Analytics
Engagement
Logic
App
Distribution
App
Production
Tools
Testing
(Automated
&

Field
Driven)
App

Certification
Device
OS
Native

Sandbox
Hybrid
HTML
/

CSS
/
JS
Client

Runtikme

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#IBMMobile
Mobile Lifecycle
Management & Testing
Data Access
& Integration
Building & Deploying
Mobile Apps
§ Secure code and reuse across
platforms
§ Management needs for
B2C / B2B / B2E
§ Analytics & continuous
improvement
§ Address multi-channel and
multi-tier
§ Rapid Prototyping
§ Access to device inventory
§ Test automation & planning
§ Lifecycle management
§ Team collaboration
§ Fit within existing enterprise
development process
§ Short project cycles &
integration effort
§ Different data usage
patterns for mobile
§ Content delivered in context
§ Driving engagement (push)
across multi-tier systems
How do I develop &
deliver across platforms?
How do I test and manage
the lifecycle of the app?
How do I integrate into
existing systems?
Understand that mobile is different
Mobile application development imperatives and challenges

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#IBMMobile
Mobile Lifecycle
Management & Testing
Data Access
& Integration
Building & Deploying
Mobile Apps
§ Requirements
Collect user requirements
and feedback
§ Collaborate
Coordinate agile
development teams
§ Test
Automated test for mobile
devices
§ Deploy
Push to production with
controlled distribution
§ Continuous Experience
Gather continuous feedback
from user and iterate
§ Define Endpoints
Choose backend and
cloud application
§ Integrate
Rapidly connect to back end
and combine data
§ Convert
Deliver back end data in
mobile friendly format
§ Push
Receive events from back
end and push to appropriate
device
§ Synchronize
Keep data in sync while
off line
§ Plan
Plan project scope and goal
§ Design
Define user experience for
mobile and use latest
device features
§ Build
For cross platform and
manageability
§ Simulate
Ensure app functionality
and usability
§ Post for review
Gather feedback from stake
holders
Think through mobile application development"
Embrace the challenge!

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#IBMMobile
dev·ops noun 'dev-äps
Enterprise capability for continuous software delivery that enables clients
to seize market opportunities and reduce time to customer feedback
Adopt an integrated, collaborative mobile development environment
Mobile intersects with devops
Reduce time to
obtain and respond
to customer
feedback
Balance speed,
cost, quality and risk
DevOps Lifecycle
Continuous Feedback and Improvements
Operations/ProductionDevelopment/TestCustomers Business Owners
Accelerate
software delivery

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#IBMMobile
Simplify the mobile app user experience
choose your approach wisely

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Leverage popular frameworks
accelerate front end building hybrid applications
Frameworks for UI components, HTML manipulation, MVC
structure, data access, and more
Cordova (formerly known as PhoneGap) provides cross platform
device feature access

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#IBMMobile
Use simulation for rapid design, development and test
minimize the risk
§  Simulators let you see the app across multiple devices & form factors side by side
§  Device capabilities can be simulated quickly for walkthroughs across device
§  Used for fast development cycle times; then in conjunction with inventory or device
cloud for testing

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#IBMMobile
Open standards-based
development environment
with mobile-specific
Application Lifecycle
Management (ALM)
Mobile application server
provides mobile-specific
notifications, analytics, security.
Messaging appliance scales
to millions of connections and
messages.
Integrate apps across the enterprise
Leverage existing investments and extend your enterprise to mobile devices
Client device layer
enables client-side
security, enforces app
upgrades, secures local
storage and allows access
to device features.
Essential development, runtime and
client device services
Messaging
Appliance

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Equip cross platform apps with common runtime capabilities
build the best app possible
§  Push notification: mapping users & devices to the right delivery channel
§  Analytics data capture: captures client-side usage data to support operational,
experience, and business intelligence analytics
§  Geo-location: location data & triggers for GPS aware apps
§  Encrypted storage: Encrypted storage for sensitive data with offline access
§  Data synchronization: Synchronize data items that were accessed or modified
offline against REST services. Typically used in conjunction with a local
encrypted store
§  App security framework: Cross application SSO, authenticity checking, etc.
§  App container management: Remote disable and direct update
§  Custom containers: Tailor the application sandbox to match corporate
governance needs

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#IBMMobile
Exploit the power of hybrid
Remote management via direct updates
Mobile
Middleware
Native Shell
Pre-packaged
resources
1 Download
4 Update web
resource
App Store
Web
resources
Cached
resources
2 Transfer
3 Check for
updates
§  Web resources can be pushed down
to the device & access locally
§  Address critical security concerns or
application errors
§  Prompt or silent

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Understand data access considerations
optimize access through mobile friendly technologies
§  Mobile apps that offer personalization , convenience , or context typically integrate
multiple source of back-end data in unique ways
§  Systems of record are typically optimized for large payloads of enterprise data. Not optimal
for high latency networks or where bandwidth constrained
§  Most enterprises have complex SSO flows, which may not be optimized for mobile. Must
further be linked to certification management for TLS
§  Mobile apps typically operate on JSON data structures
§  Best practices today have people storing new forms of engagement data in No-SQL
databases like MongoDB or graph databases like neo4j to front systems of record
§  End resulting best practice: a gateway acts as a mediator for back-end data access

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Streamline the feedback loop
improve development insight, before and after release
Developer Tester Users
Distribute
to testers
and users
1
Bug reporting2
Crash log reporting3 user feedback
4
AppStore analysis
5Build it
Install
it Test it

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#IBMMobile
Be Agile!
Use outside-in design & rapid response to user feedback
Definition Develop & Test Pilot & Trial Go-Live
Trial #1 Target:
LOB Stakeholders
Trial #2 Target:
Developers & FVTers
Trial #3 Target:
LOB Stakeholders
Trial #4 Target:
Segment of end users
(internal / external)
Trial #5 Target:
End users
Visually create set of
pages or views of the
application
Pages generate hybrid
HTML code with dummy
data
Link pages together to
enable simple
navigation
Deploy “mockup that
runs” to device for
stakeholders to
evaluate
Add code to some
subset (or all) pages to
incorporate live data
Add supporting
business logic to those
pages
Connect back end
services to provide the
data
Enable navigation
based on data
At any point when
adding additional data,
provide update to
stakeholders (mix of
dummy pages & live
pages) for evaluation
Gather feedback
Freeze code and identify
who will conduct the pilot
For B2C apps, may
choose to do internal pilot
or create a special app for
external app store
For B2E apps, identify the
subset of users to trial
Gather feedback & use
analytics for more detailed
usage feedback
Publish app across the
enterprise or in an
external app store
Use analytics to gather
feedback.
Quickly rollback to
previous versions if
needed
Force update if needed

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#IBMMobile
Make testing and quality a priority
Understand how mobile application testing is different
§  The size of the device configuration matrix is vast and
continues to expand
- iOS, Android, BlackBerry, Windows Phone, Symbian,
etc.
- Multiple form factors and screen resolutions
- There are literally thousands of potential device
configurations from hundreds of manufacturers
- New devices are being released at a rapid pace
•  In 2011 alone, there were over 300 new smart
phones and tablets released
§  New capabilities to test
- Camera, GPS, direction, orientation, voice, etc.
§  More network considerations
- Multiple carriers
- Variable throughput and latency
- Disconnected use
- Network switching
- Access to multi-tier data

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#IBMMobile
41% of projects fail to deliver expected business ROI
Test early; test often!"
Accelerate delivery of high quality, multi-tiered mobile applications
Solutions to improve ROI:
1.  Extend testing to the start of the development
cycle
2.  Automate UI and Performance tests for mobile
apps
3.  Virtualize back-end services to maintain agility
4.  Improve manual test case management and
optimize execution across multiple mobile
devices

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Combine strategies to reduce response time to feedback
continuously deliver and manage feedback
The best mobile apps evolve rapidly
in response to feedback and needs
Release cycles take too
long and cost too much
Late understanding of user
feedback
Continuous Build & Test
•  Earlier identification of build/test
issues
•  Efficient use of test automation
•  More time for quality
improvement
Feedback Management
•  Involve testers and users early
in the development process
Build it
•  Distributed
build for
each target
platform
Install it
•  Automated
install to
emulators,
simulators or
devices
Test it
•  Automated
functional
testing
•  In-app bug reporting
•  Crash logs
•  In-app user feedback
•  App Store analytics
•  Crash results
App
passed
build and
tests
Feedback can focus
on real user
feedback, not basic
build/test bugs

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#IBMMobile
Implement internal app stores
support an agile delivery process and production environment
Iterative outside-in
elaboration of the app
Integrated version
management
Targeted deployment to
specific populations
(users, groups, devices)
Cross-platform
distribution
User-driven feedback
& analytics
Apps &
State

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#IBMMobile
The Key to Successful Mobile App Development 
Starts With Design, IT and LOB Working Side By Side
 
 
"
Design IT LOB

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#IBMMobile
Align to key industry use cases
Industry Solutions!
Mobile Applications!
MobileServices!
LOBBuyers!
IBM Mobile Foundation!
ITBuyers!
Application and Data Services!
Banking" Insurance" Retail" Transport" Telecom" Government" Healthcare" Automotive"
Mobile
banking
Customer &
agent care
Mobile
commerce
Mobile
commerce
Subscription
& service
management
Unified first
response
management
Closed-loop
“Circle of
Care”
Connected
Car
Mobile
payments
Mobile claims Next
generation
shopping
experience
Customer
experience
management
Mobile
device
management
& analytics
Mobile-
enable
government
agents
Membership
management
& claims
Next gen
automotive
retail
experience
Customer
servicing
Mobile
marketing
Mobile
marketing
Maintenance
& operation
management
Field service
management
Citizen self-
service
Spending
analysis &
reporting
Automotive
finance
Devices Servers

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Forrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to
be 363%!
Source: The Total Economic Impact Of IBM s Worklight Platform , a commissioned study conducted by Forrester Consulting on behalf of IBM.
Published April 2013.
Study available at ibm.com/mobilefirst/worklight-forrester

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#IBMMobile
Gartner
does
not
endorse
any
vendor,
product
or
service
depicted
in
its
research
publica8ons,
and
does
not
advise
technology
users
to
select
only
those
vendors
with
the
highest

ra8ngs.
Gartner
research
publica8ons
consist
of
the
opinions
of
Gartner's
research
organiza8on
and
should
not
be
construed
as
statements
of
fact.
Gartner
disclaims
all
warran8es,

expressed
or
implied,
with
respect
to
this
research,
including
any
warran8es
of
merchantability
or
ﬁtness
for
a
par8cular
purpose

Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken
Parmelee, David Mitchell Smith, Ray
Valdes, Gordon Van Huizen
Aug 7, 2013

This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The full report is available at
http://ibm.co/13TU2Dm
Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile
Application Development Platforms
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”

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IBM examines the challenges of delivering mobile security for
today's always-connected workforce

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#IBMMobile
Enterprises need confidence to put mobile first…

First
#IBMMobile
Mobile
devices are
shared more
often
Mobile
devices are
used in more
locations
Mobile
devices
prioritize the
user
Mobile
devices are
diverse.
Mobile
devices have
multiple
personas
• Personal phones
and tablets
shared with family
• Enterprise tablet
shared with co-
workers
• Social norms of
mobile apps vs.
file systems
• Work tool
• Entertainment
device
• Personal
organization
• Security profile
per persona?
• OS immaturity for
enterprise mgmt
• BYOD dictates
multiple OSs
• Vendor / carrier
control dictates
multiple OS
versions
• A single location
could offer public,
private, and cell
connections
• Anywhere,
anytime
• Increasing
reliance on
enterprise WiFi
• Conflicts with
user experience
not tolerated
• OS architecture
puts the user in
control
• Difficult to enforce
policy, app lists
Mobile devices: Unique security challenges

First
#IBMMobile
Device
Management
Network, Data,
and Access Security
Application Layer
Security
Security for endpoint
device and data
Achieve visibility and
adaptive security policies
Develop and test
applications
IBM MobileFirst s approach to security

First
Why take an integrated approach to mobile security?
Speed time to deployment of enterprise
mobile apps and updates, while improving quality
Improve WiFi network management for greater reliability,
employee productivity, and minimize business interruptions
Enhance end-to-end security to help prevent loss of
intellectual property and regulated data
Less total infrastructure for lower hardware, admin costs
Reduce help desk calls, device and service lifecycle
costs

First
What if context determined capabilities automatically & securely?
•  Context
§  On-site inside emergency room
§  On the hospital network
§  Authorized doctor on shift
§ Function: All app features
§ Data: Full data access and storage
§ Security: Single-factor authentication
•  Context
§  At coffee shop
§  On an unsecured network
§  Authorized doctor on call
§ Function: Designated features only
§ Data: Specific encrypted data
§ Security: Multi-factor authentication
Governed
Policy

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#IBMMobile
Mobile devices are twice as
appealing. Hackers can obtain
personal and business data.
Try getting a corporate app
10Billion32x
A Clear and Present Danger
The Security Risk is Real!
Access has never been easier.
By the end of 2011, Android app
downloads reached

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#IBMMobile
Android Malware Increase Dramatically in 2011
Spyware and SMS Trojans Top Two
Source: Juniper Mobile Threat Report, 2/12

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Mobile Computing Losses Are Real
Symantec's 2012 State of Mobility Survey… polled over 6,000 organizations in 43
countries… discovered that mobile computing is the biggest IT security concern
Source: Symantec
2012 State of
Mobility Survey

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#IBMMobile
No One Is Spared
Source: Arxan State of Security in the App Economy – 2012

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Security Risk a Function of Mobile Application Type
Mobile Native applications
Mobile Hybrid applications
Mobile Web applications

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Permissions May Introduce Security Risk
•  Users don’t understand
•  Applications over permissioned
•  Permissions vary by OS & release

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#IBMMobile
§  Confidentiality leaks
–  Private conversations leaked to
public
–  Private contact information
leaked to public
–  Location leaked to public
§  Integrity violations
–  Corruption of local databases
–  Fraudulent use of application
§  Abuse of privileges
–  Sending text messages
–  Placing calls
–  Surveillance of device’s user
Which QR code is evil?
•  QR Code contained a URL to
download malware
•  The malware sent SMS
messages to a premium rate
number (US $6 per message)
Native Mobile Application Security Risks

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Our mission: Partner with faculty to develop the skills needed
to build a more competitive IT workforce & address the talent
gap
What we offer:
•  Access to IBM software & courseware at no
charge
•  A deep repository of business & technical
articles, expert blogs, videos, white papers,
Red Books, Tech Trends reports, C-level
studies, case studies & industry success
stories that are useful to weave into
curriculum
•  Skill building programs, from ecosystem
events to student competitions to serious
games
IBM Academic Initiative

First
developerWorks Mobile
§  Downloads
§  Forums
§  Training materials
§  Developer community
§  Events
Resources for IT Professionals & Academics
Academic Initiative Mobile
§  Designed for faculty
§  Courseware
§  Downloads
§  Training materials
§  Community
§  Events

First
#IBMMobile
Leveraging Mobile Requires  
More Than Just Apps"
It takes a new set of skills to prosper in this environment."
Rethink Your
Business
Processes"
Leverage  
Real Time
Information"
Reimage The
Customer
Experience"
Design Different
Security
Approaches"

First
#IBMMobile
Three ways for you to get started with IBM MobileFirst"
Leverage the IBM Academic Initiative
•  Ask your professors to visit the IBM MobileFirst Academic Initiative
•  Follow us on Twitter - @IBMSkills @IBMMobile @IIC_Nairobi
2!
3!
Get certified for IBM MobileFirst
• IBM Certified Mobile Application Developer - IBM Worklight
• IBM Certified Solution Developer - IBM Worklight and WebSphere Portal
1!
Visit the new IBM MobileFirst web page
•  Expand your knowledge with IBM tech talk series for Mobile
•  Evaluate software and build skills with IBM developerWorks Mobile

First
#IBMMobile
The Broadest  
Portfolio of
Mobile
Solutions  
!
The Deepest
Set of Services
Expertise !
!
Industry
Partnerships
and Resources
for Developers
Asante! Thank you!"
Any questions?"

Mobile trends and academic opportunities presented at Strathmore and JKUAT Universities in Nairobi Aug 2013

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