An overview of the IBM Mobile offerings for partners who are interested in becoming part of the ecosystem.

1. © 2015 IBM Corporation
First
IBM MobileFirst
Put your business in motion.
Overview for Ecosystem Partners

2. © 2015 IBM Corporation2
First
Where
are
you
in
the
Mobile
journey?
§ Do
you
have
a
well-­‐defined
mobile
strategy?
§ Have
you
built
any
mobile
applica>ons?
- What
environment/OS?
iOS,
Android,
Windows,
Blackberry?
- What
tools
&
technologies?
Na>ve,
Web/HTML5,
Hybrid,
Packaged?
- Are
you
able
to
use
exis>ng
skills?
- How
many
apps?
How
many
backend/cloud
systems?
What
release
cycles?
- What
use
cases?
§ Is
there
a
need
to
manage
devices
and
applica>ons?
§ Are
you
able
to
meet
all
the
security
requirements?
§ Have
you
applied
analy>cs
to
the
data
you
collect?
§ Who
are
you
selling
to?
IT,
CxO,
LoB?
§ What
is
your
revenue
model?
§ What
are
your
top
challenges?

3. © 2015 IBM Corporation3
First
A
bad
app
is
bad
for
work
and
business
Bad
mobile
app
experiences
by
consumers:
50percent
of
consumers
would
uninstall
your
app
-­‐
immediately
57percent
of
employees
have
to
duplicate
a
given
ac>on
65percent
of
consumers
would
not
purchase
products
from
your
company
Bad
mobile
app
experiences
at
work:
54percent
of
those
involved
in
developing
apps
say
it
makes
business
processes
more
difficult

4. © 2015 IBM Corporation4
First
If
good
apps
are
the
expecta>on,
what
does
a
great
app
look
like?
Data
rich
Secure
Always
improving
Relevant
To
your
customers
For
your
enterprise
What
that
means…
I
can
do
more
on
my
device
I
can
trust
that
my
data
is
safe
It’s
be<er,
faster
or
more
func>onal
than
it
was
yesterday
It
knows
me…
where
I
am,
what
I’m
doing
and
what
I
like
My
customers
(and
other
users)
make
be<er
decisions
faster
Risk
and
security
are
tailored
to
my
enterprise
needs
We
easily
manage
new
releases
and
assess
and
act
on
performance
and
usage
issues
We
have
deep
insights
in
our
users’
and
their
mobile
experiences

5. © 2015 IBM Corporation5
First
IBM
MobileFirst
reduces
your
mobile
back-­‐end
effort
so
that
you
can
focus
on
crea>ng
value
where
it
maYers
most
–
your
customers’
experiences
Today,
most
organiza>ons
have
no
choice
but
to
focus
mobile
efforts
“under
the
surface”
Development
Engagement
Security
OperaGons
Development
Engagement
Security
OperaGons
The
right
mobile
technologies
enable
you
to
deliver
great
apps

6. © 2015 IBM Corporation6
First
The
MobileFirst
Pla^orm
simplifies
the
end-­‐to-­‐end
delivery
process
Scan
&
CerGfy
to
proac>vely
mi>gate
risk
Test
to
get
the
best
feedback
on
app
quality
Integrate
with
back-­‐end
systems,
data
and
cloud
services
Obtain
Insight
to
beYer
understand
your
users
and
their
mobile
experiences
Manage
authen>ca>on,
updates
and
versions
Deploy
across
app
stores
Design
&
Develop
using
a
MobileFirst
approach
ConGnuous
Delivery
Integrated
DevOps
for
mobile
Instrument
your
apps
for
analy>cs,
security
and
management

7. © 2015 IBM Corporation7
First
Efficiently
Develop
and
Integrate
Easily
Secure
Personalize
Engagements
ConGnuously
Deliver
§ Rich,
integrated
lifecycle
and
infrastructure
for
na>ve
and
cross-­‐
pla^orm
apps
§ Protec>on
of
corporate
services
from
unauthorized
access
§ Leakage
preven>on
of
corporate
and
user
data
§ Wide
choice
of
user
engagement
methods,
to
match
mobile
users’
needs
§ Leveraging
mobile
sensors,
user
usage
paYerns
and
data
to
personalize
user
engagement
§ Tools
for
con>nuous
high-­‐quality
app
delivery
§ App
quality
and
performance
analy>cs
and
monitoring
§ Version
control
and
streamlined
app
delivery
The
IBM
MobileFirst
Pla^orm
supports
mobile
development
and
opera>ons
with
four
components:

8. © 2015 IBM Corporation8
First
Security
• End
to
end
security
with
an
IBM
framework
that
helps
secure
the
app
and
data
within
the
app
• Code
scanning
provides
a
check
for
developers
to
help
reduce
the
possibility
security
holes
are
introduced
inadvertently
Data
IntegraGon
• Adapters
make
it
intui>ve
to
access
and
op>mize
data
for
mobile
End
to
End
Management
• Pinpoint
and
resolve
problems
easily
• Integrated
console
to
control
app
versioning,
opera>onal
analy>cs,
and
app
deployment
helps
lower
the
cost
of
opera>ons
ConGnuous
Delivery
• IBM
exper>se
and
soaware
enables
new
devices
and
OS
updates
• Crash
analysis,
sen>ment
analysis,
and
feedback
collec>on
enables
high
quality
apps
Compared
to
DIY,
the
IBM
MobileFirst
pla^orm
provides
significant
benefits
Do-­‐it-­‐yourself
pieces
IBM
MobileFirst
PlaNorm
–
a
unified
approach
Security
• Develop
and
maintain
your
own
security
framework
• Ensure
that
your
code
doesn’t
cause
a
security
hole
Data
Integra>on
• Build
and
maintain
mobile
op>mized
APIs
for
enterprise
data
Management
• Provide
a
separate
Mobile
App
Management
provider
or
home
grown
solu>on
Con>nuous
Delivery
• Self-­‐maintain
and
upgrade
components
as
new
devices
are
released

9. © 2015 IBM Corporation9
First
Gartner
does
not
endorse
any
vendor,
product
or
service
depicted
in
its
research
publica>ons,
and
does
not
advise
technology
users
to
select
only
those
vendors
with
the
highest
ra>ngs.
Gartner
research
publica>ons
consist
of
the
opinions
of
Gartner's
research
organiza>on
and
should
not
be
construed
as
statements
of
fact.
Gartner
disclaims
all
warran>es,
expressed
or
implied,
with
respect
to
this
research,
including
any
warran>es
of
merchantability
or
fitness
for
a
par>cular
purpose
Magic
Quadrant
for
Mobile
ApplicaGon
Development
PlaNorms
Ray
Valdes,
Van
L.
Baker,
Richard
Marshall,
Jason
Wong
September
2,
2014
This
Magic
Quadrant
graphic
was
published
by
Gartner,
Inc.
as
part
of
a
larger
research
note
and
should
be
evaluated
in
the
context
of
the
en>re
report.
The
full
report
is
available
at
hYp://ibm.co/13TU2Dm
Gartner
has
recognized
IBM
as
a
leader
in
the
Magic
Quadrant
for
Mobile
Applica>on
Development
Pla^orms
“The
mobile
applica.on
development
pla3orm
market
con.nues
to
grow,
evolve and mature in response to escalating
customer requirements.
We assess the major vendors that enable enterprise
IT developers to create mobile applications for
customers, partners and employees.”

10. © 2015 IBM Corporation10
First
Increase
the
efficiency
of
your
development
teams
Full
spectrum
of
development
approaches
- From
web,
through
hybrid,
to
na>ve
Shortening
development
lifecycle
- Preview,
simula>on,
and
tes>ng
for
mobile
apps
- Integrates
with
enterprise
development
lifecycle
tools
- Templates
and
custom
components
- Dev-­‐>me
app
store
to
streamline
tes>ng
- Wizards
for
code-­‐less
REST,
SOAP,
and
SAP
integra>on
Standards-­‐based
- No
new
language
or
framework
to
learn
- Leverage
mobile
and
HTML5
ecosystems
Developer
friendly
- “Bring
your
own
tool”
and
IDE
op>ons
Connect
to
backend
systems
to
unlock
data
- Connec>vity
framework
makes
it
easy
to
access
backend
web
resources,
DBs,
queues,
and
SAP
- Server-­‐side
business
logic
extends
the
client
app
Efficiently develop &
integrate

11. © 2015 IBM Corporation11
First
Enable
mobile
app
developers
to
secure
and
connect
mobile
apps
to
cri>cal
data
MobileFirst
ApplicaGon
Scanning
§ Dev-­‐>me
vulnerability
detec>on
to
help
reduce
risk
of
data
leakage
and
breaches
Flexible
user
authenGcaGon
framework
§ Re-­‐use
or
adjust
exis>ng
web
and
corporate
authen>cate
mechanisms
for
mobile
§ Cer>ficate-­‐based,
mul>-­‐factor,
and
Touch
ID
authen>ca>on
§ Strong
AES-­‐256
encryp>on
for
local
app
data
on
the
device
App
disable
and
version
enforcement
§ To
ensure
users
do
not
access
vulnerable
apps
Easily secure

12. © 2015 IBM Corporation12
First
Increase
produc>vity
and
compe>>veness
by
crea>ng
personalized
user
engagement
Wide
range
of
user
access
choices
§ Apps
on
iOS,
Android,
Windows,
and
HTML5
§ Tablets,
mobile
and
wearables
§ Beyond
apps:
Push,
SMS,
USSD,
J2ME
Outdoor
and
indoor
locaGon
services
§ Triggers
for
business
logic
integra>on
§ iBeacon
registra>on
and
management
Efficient
and
scalable
app
data
storage
§ With
Cloudant
Database
as
a
service
OpGmized
delivery
of
corporate
data
§ Efficient
server-­‐side
protocol
transla>on
service
composi>on
AddiGonal
services
on
IBM
Bluemix
§ Workflow,
business
analy>cs
§ IBM
and
third-­‐party
services
Personalize engagements

13. © 2015 IBM Corporation13
First
Gain
end-­‐to-­‐end
visibility
on
problems
to
deliver
rapidly
and
itera>vely
Learn
from
your
users
§ Collect
direct
user
feedback
and
streamline
to
development
§ Use
sen>ment
analysis
to
tracks
and
compare
app
store
feedback
and
ra>ng
Understand
on
the
device
and
end-­‐to-­‐end
§ Analyze
crashes
that
nega>vely
effect
user
experience
§ Remotely
control
app
logging
to
solicit
debug
info
on
specific
devices
§ User
opera>onal
analy>cs
to
monitor
app
performance,
usage
metrics,
and
logs
Push
and
manage
app
versions
§ Streamline
deployment
of
server-­‐side
app
components
§ Control
app
versions
installed
on
user
devices
§ Efficiently
update
hybrid
apps
without
going
through
the
app
store
Continuously deliver

14. © 2015 IBM Corporation14
First
b
Consume
and
compose
the
capabili>es
you
need
–
on
premise
or
in
the
cloud
Quality
Assurance
ApplicaGon
Scanning
On
Premise
or
Private
Cloud
Modules
ApplicaGon
Scanning
Detect
code
security
vulnerabili>es
at
the
>me
of
development
Quality
Assurance
Collect
beta
test
feedback,
crashes
and
analyze
user
sen>ment
FoundaGon
Development
environment,
con>nuous
delivery,
opera>ons,
security
and
integra>on
As
Services
in
Bluemix
Cloud
APIs
Cloudant
NoSQL
DB,
Workflow,
Business
Analy>cs,
more
FoundaGon
Services
in
IBM
Bluemix

15. © 2015 IBM Corporation15
First
!
IBM
Bluemix
-­‐
a
rich
set
of
mobile
ready
APIs
Mobile
Run Code
The developer can chose from multiple language runtimes
or bring their own. Just upload your code and go.
Store Data
The developer can store data in the cloud as a service easily
without needing to administer the databases.
Cloud Integration
Build hybrid environments. Connect to on-premises systems of
record plus other public and private clouds. Expose your own
APIs to your developers.
Built on IBM SoftLayer
Runs on top of IBM’s leading infrastructure as a service.
A catalog of developer friendly APIs (IBM & third party) with
mobile SDKs, that can be composed into new and existing
mobile apps. Configure and manage through the BlueMix
portal.
API Catalog
Web Data
Big Data &
Analytics
Inte-
gration
…and
more
Categories

16. © 2015 IBM Corporation16
First
The
MobileFirst
Pla^orm
is
integrated
into
IBM
Bluemix
Cloud
Services
Mobile
Applica>on
Security
Mobile
Data
Mobile
Quality
Assurance
Embeddable
Analy>cs
Cloudant
NoSQL
DB
Cloud
Integra>on
Rules
Workflow
Cloud
Storage
for
mobile
data
management
Security
to
prevent
unauthorized
access
to
data
IntegraGon
Connect
with
APIs
&
Systems
of
Record
Workflow
to
automate
next
acGons
AnalyGcs
for
reporGng
and
insight

17. © 2015 IBM Corporation17
First
A
closer
look
at
the
Bluemix
mobile
specific
services…
Push
Create and schedule push notifications
for iOS and Android devices to engage
users when they aren’t using the app.
User tagging enables the user to select
desired push topics.
Server-side Code
Host mobile and web applications and
accelerate development time of server
side scripts by leveraging the mobile app
template and SDK. Powered by Node.js
Mobile Application Security
Provides a basic app security framework
- enabling the developer to block access
to apps on specific devices.
Mobile Data
Enhance your mobile apps through simple to use
SDKs to save shared data in a scalable,
managed database as a service. Powered by
Cloudant.
Mobile Quality Assurance
Instrument apps to capture tester and
live-user experiences, including context-
aware crash log and in-app bug reports,
in-app user feedback and insightful and
metrics.
Shared Mobile Backend with Data and Security (SDKs for iOS, Android and JavaScript)
Promote customer engagement, quality, and feedback
AppScan Mobile Analyzer brings the power of AppScan
to Android mobile applications, identifying security issues
in your mobile apps, to help you ensure that they are not
vulnerable to malware.

18. © 2015 IBM Corporation18
First
Provide
a
flexible
mobile
data
layer
§ Distributed
NoSQL
“Data
Layer”
§ Available
as
a
fully-­‐managed
DBaaS,
or
managed
by
you
on-­‐premises
§ Transac>onal
JSON
“document”
database
with
RESTful
API
§ Spreads
data
across
data
centers
&
devices
for
scale
&
HA
§ Ideal
for
apps
that
require:
- Massive,
elas>c
scalability
- High
availability
- Geo-­‐loca>on
services
- Full-­‐text
search
- Occasionally
connected
users
Build More. Grow More. Sleep More.

19. © 2015 IBM Corporation19
First
IBM
MobileFirst
is
con>nually
evolving
Efficiently
build,
secure,
and
con>nuously
deliver
quality
mobile
apps
that
deliver
value
for
customers
or
employees
§ Cross-­‐pla^orm
or
na>ve-­‐only
§ Essen>al
back-­‐end
infrastructure
for
a
mobile
app
§ One
pla^orm
–
Get
it
your
way:
cloud;
on
premise;
iOS
edi>on
Seamlessly
secure
and
manage
your
devices,
applica>ons,
content
and
transac>ons
§ Advanced
mobile
management
§ Secure
produc>vity
suite
§ Secure
gateway
access
§ Secure
document
sharing
§ Advanced
threat
protec>on
and
preven>on
Understand,
engage
and
enhance
mobile
customer
interac>ons
§ Push
no>fica>on
and
mobile
campaign
management
§ Mobile
customer
experience
analy>cs,
and
digital
analy>cs
§ Intelligent
loca>on
detec>on
§ Mobile
store
and
commerce
IBM
MobileFirst
PlaNorm
IBM
MobileFirst
Protect
IBM
ExperienceOne

20. © 2015 IBM Corporation20
First
IBM
MobileFirst
Protect:
One
security
and
management
pla^orm
for
all
your
mobile
assets
Secure
mobile
containers
Seamless
enterprise
access
Secure
content
collaboraGon
Comprehensive
mobile
management

21. © 2015 IBM Corporation21
First
Gain
complete
mobile
visibility
to
opGmize
the
mobile
customer
experience
Engage
each
customer
in
a
real-­‐Gme
dialogue
that
builds
on
past
and
current
behavior
Create
a
highly
effecGve,
device-­‐
opGmized
shopping
experience
IBM
ExperienceOne:
Delivering
the
customer
insights
and
experiences
that
differen>ate
you

22. © 2015 IBM Corporation22
First
Build a stronger go-to-market presence
• Gain visibility and generate demand on a global scale
• Exploit the market pull of the industry’s largest IT solution vendor
4
Secure your share of new opportunities
• Generate revenue from identifying, influencing or selling
• Combine mobile with industry, cloud, social & analytic capabilities
3
Meet your customer’s needs with the broadest mobile capabilities
• Build apps, optimize for mobile, engage customers & transform business
• Various entry points to address multiple buyers – CxO, IT and LoB
1
Benefit from our significant investment in mobile
• Utilize our market leading offerings
• Focus on your core business, not building everything yourself
2
Why
partner
with
IBM?

23. © 2015 IBM Corporation23
First
Ways
to
get
started
with
IBM
MobileFirst
Evaluate software and build skills
• Visit ibm.com/developerworks/mobile2!
3! Deepen your knowledge
• Visit the PartnerWorld Mobile Academy
1! Learn how you can grow your business
• Visit ibm.com/partnerworld/mobilefirst