Joyce explores future technologies by studying the changing role of mobile interaction in people’s relationships, communication behavior and values systems. Leading multi-functional teams, Joyce helps create real business value with innovative new product categories that solve unmet needs and combine customer desirability, technological feasibility, and business viability. Her background spans innovation consulting, emerging technology, behavioral research, trend forecasting, financial analysis, fashion and art.

1. JOYCECHOUDESIGNSTRATEGIST
BRINGING TOGETHER RESEARCH, BUSINESS, AND DESIGN
310. 804. 9183 | joyceschou@gmail.com | Seattle WA
Thought leadership
Design Research
Conference Speaker |
2010 Competition Winner
IIT Institute of Design
Teaching Partner | Rapid
Prototyping class
IXDA / AIGA Workshop
Leader | “Touch and
Beyond: New Forms of UI”
Eyebeam Art +
Technology Center
Research Partner | Digital
Day Camp
NC State Lecturer | Mobile
Interaction Design class
Cisco brown bag speaker
| Women in technology
Guangzhou University
Teacher | Cross-cultural
business course
T-MOBILE CREATION CENTER | CUSTOMER INNOVATIONS PRODUCER
DESIGN STRATEGY LEAD FOR UX RESEARCH
Seattle, Washington; September 2008 – present
-success story- 3 patents pending and 1 LE market launch
build and implement T-Mobile USA’s open innovation program
develop product concepts that explore future opportunity areas
lead multi-functional teams to create seamless user experiences
ensure organizational buy-in with socialization across business silos
create collaborative processes for ideation on new products and services
use ethnographic research methods customer insights and unmet need areas
demonstrate compelling experiences to enroll C-level executives and OEM partners
Education
Columbia University
New York City, New York (2001)
B.A. Cultural Anthropology
University of London; SOAS
Semester abroad (2000)
Guangdong University
Graduateresearch;professor(2002)
UCLA Finance and Accounting
CFA Level 1 series (2004)
Skills
speak. Workshops | Facilitation
ideate. Products | Services
analyze. Qual | Quant
strategize. R&D | Marketing
present. Pitches | Lectures
forecast. Trends | Budgets
train. New hires | Internal teams
compute. .ppt | .doc | Adobe CS
communicate.Chinese|Spanish
DESIGN
THE METROPOLITAN MUSEUM OF ART | INTERN
New York City, New York; September 2000- May 2001
Assisted graduate students in the Watson art history archives
W MAGAZINE | ASSISTANT TO PHOTO STYLIST
New York City, New York; Summer 1999
Styled fashion shoots for photographer Stephen Klein
BUSINESS
ROXBURY CAPITAL MANAGEMENT | ASSOCIATE
Los Angeles, California; June 2004 – June 2005
Maintained projection models with $4 bil under mgmt and managed SRI research
GUANGFA SERCURITIES LTD. | GLOBAL M&A INTERN
Guangzhou, China; September 2000- May 2001
Conducted industry and compliance research for private equity opportunities
RESEARCH
LIEBERMAN RESEARCH WORLDWIDE | MANAGER
Los Angeles, California; October 2006 – January 2007
Directed and analyzed market research and segmentation projects
LOOK-LOOK INC. | TRENDSPOTTING RESEARCHER
Los Angeles, California; October 2005 – October 2006
Created new qualitative market research alternatives oriented toward young adults
RAND CORPORATION | RESEARCH ASSISTANT
Los Angeles, California; January 2004 – June 2004
Gathered data on adolescent behavior for a National Institutes of Health (NIH) project
JUMP ASSOCIATES | DESIGN STRATEGY CONSULTANT
San Mateo, California; January 2007 – August 2008
-success story- ‘HP Attach’ initiative Q408, 14% Revenue lift
recommend growth opportunities for Fortune 500 clients
design infographics and frameworks to communicate actionable solutions
identify user-centered needs across human factors, business and design
facilitate ideation across business teams to align on innovation strategy
create workshop and teaching materials to foster cultures of innovation