PresentationDesign

Shaminda Perera
Designing slides to complement your delivery
presentationdesign

presentationzen
ImagecourtesyofPixomar/FreeDigitalPhotos.net
10 amazing principles for slide design inspired by
By Garr Reynolds

• Slides are designed, not decorated
• First create in analog, not digital
• Simplicity in design and naturalness in delivery
• The big four; contrast, proximity, alignment and repetition
• Slides are slides, it’s not your handout
ImagecourtesyofPixomar/FreeDigitalPhotos.net
presentationzen

presentation
It’s about designing a

presentation
not about decorating the slides of a
ImageSource:http://www.playpennies.com/writer/wordpress/wp-content/uploads/2010/03/htmlimport_splash_20of_20paint.jpg

all things are created twice
Stephen R. Covey
Imagecourtesyofohmega1982/FreeDigitalPhotos.net

All things are created twice
• Restrain yourself from starting with the computer
• Use a clear tidy work space for stillness in mind
• Brainstorm and have restraint to find the core
• Decide your core message and keep it in front of you
• Use sticky notes, sketch pads, whiteboards, etc.
• Design your slides to support your core message
• Decide the potential image during the sketch
• It’s not about amazing images, it’s about your core

ImageSource:http://www.messaliberty.com/wp-content/themes/InStyle/images/stones.jpg
Let’s get started!

10 principles of
presentationdesign
3
Thirds
1
Simplicity
2
Gridlines
3rds
4
Contrast
contrast
9
Bullettes
. _______
. _______
. _______
10
Branding
Logo
8
Faces
6
Alignment
_______
______________
___
7
Repetition
5
Proximity

So what is your point?
Decide on your core message,
silence your ego and,
strip down all noise to amplify your message.
It’s all about clarity.

So what is your point?
- Restraint in preparation
- Deliver core message
- Make it simple, but not simpler

Population in the Region of Peel
If we need to present about the Older Adult population in the Region
of Peel, this is one method and next slides are a few other methods.
Age 0 - 6 7-14 15-24 25-54 55-64 65-84 85+
Population 113,390 141,525 187,040 574,175 144,805 122,060 13,795
Ratio 8.74% 10.91% 14.42% 44.27% 11.16% 9.41% 1.06%
Source: Statistics Canada, Census of Canada 2011

20%
Youth Adults
10%
Population in the Region of Peel
Older
Adults
56%
14%
Children
Source: Statistics
Canada, Census of
Canada 2011

Population in Peel
Imagesource:http://imagem.band.com.br/f_46226.jpg
10%
Older Adults

Strip down all noise
and come
to your core message

Use Gridlines
Saves time
Helps you align
Helps you adjust proximity
Your slide will look professional and clean

How to enable gridlines 1. Click : View
In Microsoft Power Point 2. Select : Gridlines
3. Select : Guides
2
3
1

These 9 squares
were created
manually,
with 4 gridlines

Imagesource:http://fluorishing.com/wp-content/uploads/2012/02/ZenStones2.jpg
Rule of Thirds
“…placing the
primary element off center
to make compositions
more interesting”
- Tim Handrof

This is an amazing image. However, it doesn’t allow freedom of text
to support the point highlighted by it. If we use text, it devalues the image .
The image becomes a burden.
Take a look at the next slide. It is enhanced to amplify the message.
Imagesource:http://history.nasa.gov/1658.jpg

“Ask not what your
country can do for
you, ask what you
can do for your
country”
- John F. Kennedy

Rule of Thirds
By placing the primary element
at intersecting points
in a 9 squares grid,
you balance your image and
help the audience comfortably
browse through your slide.

Rule of Thirds
Our eyes tend to
wonder a bit longer at
intersecting points.
Imagesource:http://www.toniccare.com/v/vspfiles/assets/images/eyes.jpg

The first step is to break free
from our dependency on
slideware and templates.
You will notice new life in your
personal design style.
Imagesource:http://www.iichange.com/uploads/images/cutout%20eagle.jpg

Most Youth Prefer
• Recreation
• Fashion
• Entertainment
• Socializing

Most Youth Prefer
• Recreation
• Fashion
• Entertainment
• Socializing
Imagesource:http://media.jrn.com/images/jacksonj1_062709.jpg

Frequently practiced in the advertising industry
Imagesource:http://i2.listal.com/image/4467576/600full-skyfall-poster.jpg

The Rule of Thirds
Place the primary element;
- off centre
- at intersecting points

Imagesource:http://www.a-gc.com/images/2012/10/fruits-oranges-orange-slices-apples-lemons-white-background-slices-HD-
Wallpapers.jpg
“Without contrast you’re
dead.”
- Paul Rand

dead.”
- Paul Rand

Contrast
• Our brain is hardwired to notice differences
• Elements should be “distinctly” different
• Manipulate space: near and far, empty and filled
• Colour choices: dark and light, cool and warm
• Fonts: sans serif and serif, bold and narrow
• Positioning: top and bottom, isolated and grouped
• Creates a strong and clear focal point
• Take a look at the following examples

There is good contrast in text to background colour.
However, all text are white and it doesn’t amplify our
message.
dead.”
- Paul Rand

The background design is a cool design but, it is an
extremely busy background.
Even though the text have good contrast with each
other; the busy background could challenge the eye
movements.
dead.”
- Paul Rand

0
1,000
4,000
8,000
2000 2004 2008 2012
Hypothetical Newcomer Population Growth
The key message are the
statistics and they are
hidden. Too much clutter.
Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200

0
1,000
4,000
8,000
2000 2004 2008 2012
Taking away the grid
and using orange
helped, a little bit.
The background colour
seems to reject clarity.
Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200

0
1,000
4,000
8,000
2000 2004 2008 2012
A better way of
achieving contrast.
The key message, which
are the statistics , stand
out better. Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200

Wallpapers.jpg
Proximity “…moving things
closer or farther apart
to achieve a more
organized look.”
- Garr Reynolds

Proximity
• Items should be grouped to be viewed as a group
• Make the audience think about the right message
• Not wonder about the bad organization of slide
• The slide has limited space, unlike a magazine
• Therefore you could manage only few elements
• Note where your eyes visits first, second and so on

Shaminda Perera
Presentation Design

Shaminda Perera
Presentation Design
This slide lacks a design priority. There
is neither alignment nor proximity. It
seems as if there are multiple elements
without design balance.

Shaminda Perera
Presentation Design
The design uses
symmetrical balance
and better proximity.
Related elements are
grouped.
Greater contrast
through adjusting font
size and colour.

presentationzen
you may never need another book on designing presentations
the work of Garr Reynolds
Achieve proximity by placing the
primary image and text farther apart
to appear separate but organized
Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I-
J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg

presentationzen
you may never need another book on designing presentations
the work of Garr Reynolds
Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I-
J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg

Peer to Peer LearningMobile Accessibility
Online
Learning
Total lack in Proximity:
The items are not grouped together for the images and text to represent
each other, making it ambiguous. It will send the audience minds to take
a stroll in the park. Bad selection of background as well.
future of Education

Peer to Peer
Learning
Mobile
Accessibility
Online
Learning
Future of education
Proximity achieved:
By using a white background, aligning elements and grouping the text
just above the representing image. Contrast is also used to highlight the
key theme.

Peer to Peer
Learning
Mobile
Accessibility
Online
Learning
Future of education

Wallpapers.jpg
Alignment “…nothing in
your slide design
should look like
random placement”
- Garr Reynolds

Alignment
• Connect elements visually via an invisible line
• Enable the gridlines in your slideware
• Slides will look more professional and clean
• Slides will be quickly understood
• Alignment does not mean being placed to rigid lines
• It means to flow with existing elements
• Choose slides that will help you with alignment
• Next few slides give examples

Shaminda Perera
presentationdesign
All elements placed flush right
creates positive alignment in to
one line. This creates a sense of
design balance.
Colours that are used creates
contrast to highlight the central
theme of the presentation, the
name of presenter and the logo.

Shaminda Perera
presentationdesign

Give to the
community, so the
community can give to you

Imagesource:http://www.wetaskiwintomorrow.ca/wp-content/uploads/2009/08/2258907598_6fe5144f45_b.jpg

Imagesource:http://1.bp.blogspot.com/-EWO0wIMLURs/TzkKfLDZPaI/AAAAAAAAB3s/sLPQWKWOcEs/s1600/Homeless.jpg

Wallpapers.jpg
Repetition “...a clear sense
of unity, consistency and
cohesiveness”
- Garr Reynolds

Repetition
• Have consistency in design elements
• Eg; in background, fonts, template, colour scheme
• Some background elements can soon become tiring
• Use them making subtle changes (eg; size, location)
• This presentation uses repetition of elements
• But contains changes to break monotony
• Changes should not interfere with the message
• Next few slides gives you an example

Imagesource:http://www.freegreatpicture.com/health-care/doctors-and-nurses-30069
Example
“You treat a disease,
you win, you loose...”

“…You treat a person,
I guarantee you, you’ll win,
no matter what the outcome.”
- Hunter Patch Adams
Example
Imagesource:http://yoursmartpartner.com/wp-content/uploads/gratful-patient.jpg

“…our brain is
so efficient in extracting
a face from a clutter of
other detail…”
- Carl Sagan
ImageSource:http://www.kelownacosmeticdentist.com/images/what-we-do/menu-main.jpg
Let’s Face it

Faces
• Using images with faces grabs peoples attention
• The face directs the attention to where it is looking at
• The face and eyes should be facing other elements
• Images gazing directly at audience; place to the right
• Eyes of a face with a smile should have dilated pupils
• Following slides give examples

This is an amazing image.
The eyes are gazing at the
audience so the image is
correctly placed at the right of
screen.
But ,what did you notice first?
 The face, or
 The text
Point the face and/or eyes
at the text.
Imagesource:http://hdwallpaper.ws/images/2012/09/-Is-Models-People-Faces-Fresh-New-Hd-Wallpaper--.jpg

Imagesource:http://www.presentationzen.com/.a/6a00d83451b64669e2015390a00727970b-popup
James Breeze eye tracking experiment;
Influence of eye gaze in guiding
the viewers eye on the page.

Imagesource:http://www.presentationzen.com/.a/6a00d83451b64669e2015390a00771970b-popup
James Breeze eye tracking experiment;
Influence of eye gaze in guiding
the viewers eye on the page.

What did you first perceive
the picture as?
Imagesource:http://cdn.onelargeprawn.co.za/wp-content/uploads/2011/Shuplyak_faces.jpg

Compare this with the
next slide
• It is a high quality image
• Did you notice the text first, or..
• ..the face and eyes gazing away from
text
• Your eyes may keep moving towards
the image
• Now compare with the next slide
Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg

This is better than the
previous slide
• High Quality image
• Face and body towards text
• Achieved by a simple change in
the direction of face
Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg

Population in Peel
Imagesource:http://imagem.band.com.br/f_46226.jpg
Faces turned not only towards text,
but on any element in your slide
10%
Older Adults

If the image is gazing directly
towards the audience, place it
at the right of the screen

Which face
from the following faces
“seem” to have excitement?

Image Source: http://fallincouture.files.wordpress.com/2012/10/kate-middleton.jpg Image Source: http://img812.imageshack.us/img812/9122/km2u.jpg

Which face
from the following faces
does your eye prefer the most?

Image Source: http://images.fanpop.com/images/image_uploads/Aishwarya-Rai-aishwarya-
rai-230455_1024_768.jpg
Image Source: http://www.whitegadget.com/attachments/pc-
wallpapers/50639d1299790176-aishwarya-rai-wallpaper-aishwaryar-rai.jpg

Use a face image with dilated pupils
Dilated Pupils of the eye captures our attention
much faster.
Pupils dilate when a person get’s excited.

No face exploitation please
• Avoid multiple faces in one image if possible
• Avoid making this slide your template
• Your eyes may keep moving towards the faces
• Then the text is devalued

When I mean
faces, I mean
all faces!
Imagesource:http://themetapicture.com/media/cute-sad-puppy-face-black.jpg

Bullettes
• Too many slides with bullet points is exhausting
• In training sessions you will need them, use sparingly
• So, use 6 words X 6 lines with 1 or 2 +/-
• That is why I call them “Bullettes”
• Not at all suitable in live talks and conferences
• If you have the urge, then better create a document

Summary
• Simplicity: Simplify to amplify
• Gridlines: Use them to save time and align elements
• Thirds: Remember the “Rule of Thirds”
• Contrast: Make elements distinctly different
• Proximity: Will make the slides look more organized
• Alignment: Visually connect elements in line
• Repetition: Be consistent, but have subtle changes
• Faces: Eyes and face to point towards other elements
• Bullettes: Use them sparingly or you loose your audience
• Branding: Is not about your logo or colours in a template

Would you have remembered the
previous slide after you finish
reading this one?
You don’t need to abandon bullet
points, just use them sparingly.
Let’s see how we could avoid bullet
points and still summarise.

Simplicity Gridlines
3
rds
Faces
Contrast
RepetitionAlignmentProximity
grouped; close or far
elements visually
connected
in line
Bullettes
• One_____________
• Two_____________
• Three ___________
• Four ____________
• Five_____________
• Six______________
Branding
Summary of principles

“We don’t begin every new sentence
in a conversation by restating our
names, so why would you
bombard people with your
company logo on every slide?”
- Garr Reynolds

So then how do you maintain the brand?
This slide has the logo on top.
The logo in the first and last slide is more than sufficient.
Have you noticed?
…that all instruction slides in this training presentation have orange in
them in some form or the other.
Orange is the principle colour of ChapterOne Consortium.

the principle of
Branding
Placed on every slide -
“The logo won’t help close a sale or
make a point, but it will create clutter”
- Garr Reynolds

Simplify to amplify
Decide on your core message,
silence your ego and,
strip down all noise to amplify your message.
It’s all about clarity.

4 more principles!
Have you noticed that slides in this presentation;
1. Has empty space to optimize the design effect
Empty space is good for clarity, use it wisely
2. Have used only 2D elements
3D effects distort the clarity of the image and your message
3. Have used high quality images
At the least, use pictures with the dimensions of 800x600
4. Use animations sparingly
Animations consume time and irritates the audience

References
Reynolds, G. (2012). PresentationZen: Simple ideas on
presentation design and delivery. (2 ed.) New
Riders, California.
Pease, A., Pease, B. (2004). The definitive book of
body language. Manjul Publishing House, Bhopal.

Shaminda Perera
Design your slides to complement your core message and your delivery
Thank you
t: @ShamindaPerera | f: ConnectWithShaminda | in: ShamindaPerera
www.slideshare.net/jrsperera

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