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Project 5 IBM® Bluemix™ 
‘CF Help Me’ 
Team 9 
Design Lead, Julia Rickles 
Presentation Lead, Tianjie Li 
Research Lead, Urvashi Gupta 
>_ 
Intelligent Personalized Accurate Familiar
Meet Jane 
Software Developer at Game Castle 
New User of CF-CLI
Jane’s Experience as a New User of the CF-CLI 
1. 
Jane opens CF-CLI 
for the first time 
2. 
Jane tries a known 
command. 
3. 
Jane’s command 
fails. 
4. 
Jane searches on 
Google for a solution 
over Cloud Foundry 
Docs. 
5. 
Jane types the 
correct help 
command & gets a 
list of everything.
PAIN POINTS of Jane’s Experience 
! ! ! 
1. 
Jane opens CF-CLI 
for the first time 
2. 
Jane tried a known 
command. 
3. 
Jane’s command 
fails. 
4. 
Jane searches on 
Google for a solution 
over Cloud Foundry 
Docs. 
5. 
Jane types the 
correct help 
command & gets a 
list of everything.
Pain Point 1 Unknown Commands 
PAIN POINTS OF JANES NUX OF THE CF-CLI 
Problem 
In Janes first experience with the CF-CLI, Jane 
doesn’t know the exact command lines even 
for pulling up the help list. 
Supporting Insights 
-“The biggest problems with the command line is 
that you don’t know how to proceed.” 
(G.Soni, Developer at Microsoft; Interviewee) 
-“The question of ‘What’s next?’ comes often” 
(A.Wazalwar, CS student at IU; Interviewee) 
-“Unless you know the commands, you are kind 
of lost.” 
(A.Wazalwar, CS student at IU; Interviewee) 
2. 
Jane tried a known 
command. 
!
Pain Point 2 Searching for Answers 
PAIN POINTS OF JANES NUX OF THE CF-CLI 
Problem 
When Jane needs help, she goes to Google. Finding 
what she wants is possible, but it takes time… 
often 2-5 minutes to locate a solution or 20+ minutes 
for a response on a forum. 
Supporting Insights 
-“It is easier to search on Google than to look at the 
documentation and figure it out.” 
(G.Soni, Developer at Microsoft; Interviewee) 
-“Having to Google things to search for answers to 
questions, examples frustrates me.” 
(Anonymous, CS student at IU; online survey respondent) 
4. 
Jane searches on 
Google for a solution 
over Cloud Foundry 
Docs. 
!
PAIN POINTS OF JANES NUX OF THE CF-CLI 
Problem 
After finding the appropriate command, Jane finds 
the help list to be too long. A problem across all 
CLIs. 
Supporting Insights 
“All interfaces have some help options but get-member 
function (in Powershell) is what i really like. 
….you pass an object to it and it tells you exactly 
what can be done on it.” 
(G.Soni, Developer at Microsoft; Interviewee) 
“More explicit next steps for solving errors are too 
few and far between” 
(Anonymous, CS student at IU; online survey respondent) 
5. 
Jane types the 
correct help 
command & gets a 
list of everything. 
! 
Pain Point 3 Help is Not So Helpful
Let’s help Jane & all 
developers figure out “What’s next?”
CORE 
Design Core 
Provide contextually personalized help to each 
developer by utilizing IBM’s trusted resources.
CONCEPT 
INTRODUCING 
‘CF Help Me’ 
A new help command that’s just for you 
This command will provide contextually 
personalized help to each developer by 
utilizing IBM’s trusted resources.
CONCEPT How it Works 
Everything 
‘CF Help’ current scenario 
When a user enters ‘cf help’ they are 
presented with a list of every 
possible command. 
The list remains constant, regardless 
of which stage in the code the help-command 
is used at.
CONCEPT How it Works 
‘CF Help Me’ 
When a user enters ‘cf help me’ 
they are presented with 
a list of personalized 
recommendations for you that 
only get better with time. 
There are for you when you need 
a hand. Prioritized and accurate. 
From your trusted old friend, IBM. 
Commands you’ve 
used (your history) Commands relevant 
to your current 
situation 
This is based on previous 
commands you’ve used in this 
session and sourced from: 
- other CF-CLI users with 
similar workflows 
- popular answers on 
forums 
Commands relevant 
to your job, ie. the 
type of developer you 
are. 
Your top ‘Cf help me’ results
CONCEPT How it Works 
‘CF Help Me Find’ 
Hit the nail on the head. 
If your ‘cf help me’ query is not 
specific enough for you, we will 
help you filter the results to find 
exactly what you’re looking for. 
Just type: 
‘cf help me find _____’ 
Your ‘Cf help me find____’ results
CONCEPT 
Jane’s Journey 
Using ‘CF Help Me’
Step 1 - Jane logs in and sees a welcome message 
When Jane logs into the new CF-CLI, 
she notices that there is a welcome 
message in a straightforward and 
friendly tone which makes her feel 
confident and curious. She also notices 
that it tells her to type ‘cf help me’ to 
get started. 
Research Insights - 
“If i have to give a personality to 
my CLi, I would like it to be 
intelligent and not very casual” 
(A.Wazalwar, CS student at IU; Interviewee)
Step 2 - Jane uses cf help me and the entire help list is displayed 
Jane tries ‘cf-help me’ and it lists all the 
available commands. 
When the developers first use CF-CLI, it 
will offer all the help resources as a full 
list. But as time passes by and our 
system gets to know them, it will 
provide relevant help based on the 
context, user’s information and online 
forums. 
Yeah! That’s what I 
wanted! 
This looks 
interesting… let 
me give it a try
Step 3 - Jane uses cf help me and the entire help list is displayed 
Jane feels a little overwhelmed by the 
huge list, but she notices that there’s a 
hint that says she can narrow down the 
list by using “cf help me find...”. 
The purpose of ‘ cf help me find’ is to 
offer a manual way for developers to 
refine their help list. 
Yeah! That’s what I 
wanted! 
The list is too 
long! Oh, there’s a 
way to filter it ...
Step 4 - Jane filters the list using cf help me find... 
Jane gets excited about this command 
line as she had never seen this before. 
She types ‘cf help me find create new 
app’ and receives a much more concise 
list suited for her need. 
Yeah! That’s what I 
wanted! 
That’s what 
I wanted!
Step 5 - Jane becomes comfortable using cf help me 
Jane really likes how ‘CF help me’ is 
there for her whenever she gets stuck. 
As she uses it more and more, she finds 
the help content becomes more specific 
and relevant. 
Yeah! That’s what I 
wanted! 
This is like asking a 
friend for exactly 
what i want!
We want We don’t want 
To help developers to figure out what’s next. 
“minute operations like clear screen, scroll back, 
forward etc are implemented differently on different 
platforms.. minute differences but are quite annoying to 
keep note of.” 
(Anonymous, CS student at IU; online survey 
respondent) 
To offer help based on personal needs and 
context 
To offer help only when asked for 
“Suggestions are really helpful to have but too many 
suggestions will become annoying” 
(A.Wazalwar, CS student at IU; Interviewee) 
To constrain developers & tell them what to do 
“I don’t like auto-complete or auto-correct on my 
iphone. It annoys me when it corrects the word for me 
without giving asking me ” 
(A.Wazalwar, CS student at IU; Interviewee) 
To change the look and feel of CLIs 
“Developers like the look of CLI and they don’t like to 
change it. It has a nerdy look to it and we love it.” 
(A.Wazalwar, CS student at IU; Interviewee) 
IN SUMMARY
IMPLEMENTATION 
How to Make ‘cf help me’ 
a Reality 
Strategies for: onboarding users, building a database of 
accurate results, and developing a tone to support retention
IMPLEMENTATION 
Onboarding users 
The first step to getting users to utilize this feature is to help them understand that it is available. 
Our Recommendation Display a message about ‘CF Help Me’ as part of the greeting when a user logs on to the CF-CLI. 
Additionally, our research informed us that many developers have different roles, one person may 
work specifically on mobile, another might be in a QA role or someone might be a system 
administrator. ‘CF Help Me’ can give better results if it understands who you are. 
Our Recommendation IBM can collect the role of each user when they register for Bluemix. This should also allow for 
hybrid roles.
Building a Database of Accurate Results 
IBM will need to build an algorithm so that ‘CF Help Me’ can generate the most personalized, 
situational and accurate recommendations for each user. 
Our Recommendations 
Base the algorithm’s results on: 
-Job role of the user 
-Their current situation (context; intent of the code; previous commands used in session) 
-Their entire history on CF-CLI 
-Results from forums, such as Stack Overflow 
-Other users who have entered a similar sequence of commands 
The results should: 
- Display in order of popularity and importance 
For this algorithm to work, it should always be learning and changing 
IMPLEMENTATION
IMPLEMENTATION 
Developing a Tone to Support Retention 
When we asked computer scientists how they would describe IBM, they said the following: “trusted, 
veteran, old guards of engineering, smart tools for smart people, not for lay people, “experts expect 
expertise”, functional, reliable.” 
Our Recommendation The tone of the CF-CLI should be based on these adjectives. A friendly and familiar tone, from 
the experts at IBM. Use words like “us” and “we” to personify the company & add impact of mass (not “me” or “I”) 
We are creating a help function. Users call for help when they’re feeling lost 
Our Recommendation The tone should be straightforward in a user’s moment of need. Humor can be distracting, so 
let’s save the jokes for later. 
Developers do like nerd culture and jokes, but the novelty wears off 
Our Recommendation IBM’s message will be stronger, more trustworthy, and sustainable if it leverages the voice of 
IBM, not Yoda, for example.
Thank you 
Team 9 
Julia Rickles , Tianjie Li, Urvashi Gupta

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IBM Design Challenge

  • 1. Project 5 IBM® Bluemix™ ‘CF Help Me’ Team 9 Design Lead, Julia Rickles Presentation Lead, Tianjie Li Research Lead, Urvashi Gupta >_ Intelligent Personalized Accurate Familiar
  • 2. Meet Jane Software Developer at Game Castle New User of CF-CLI
  • 3. Jane’s Experience as a New User of the CF-CLI 1. Jane opens CF-CLI for the first time 2. Jane tries a known command. 3. Jane’s command fails. 4. Jane searches on Google for a solution over Cloud Foundry Docs. 5. Jane types the correct help command & gets a list of everything.
  • 4. PAIN POINTS of Jane’s Experience ! ! ! 1. Jane opens CF-CLI for the first time 2. Jane tried a known command. 3. Jane’s command fails. 4. Jane searches on Google for a solution over Cloud Foundry Docs. 5. Jane types the correct help command & gets a list of everything.
  • 5. Pain Point 1 Unknown Commands PAIN POINTS OF JANES NUX OF THE CF-CLI Problem In Janes first experience with the CF-CLI, Jane doesn’t know the exact command lines even for pulling up the help list. Supporting Insights -“The biggest problems with the command line is that you don’t know how to proceed.” (G.Soni, Developer at Microsoft; Interviewee) -“The question of ‘What’s next?’ comes often” (A.Wazalwar, CS student at IU; Interviewee) -“Unless you know the commands, you are kind of lost.” (A.Wazalwar, CS student at IU; Interviewee) 2. Jane tried a known command. !
  • 6. Pain Point 2 Searching for Answers PAIN POINTS OF JANES NUX OF THE CF-CLI Problem When Jane needs help, she goes to Google. Finding what she wants is possible, but it takes time… often 2-5 minutes to locate a solution or 20+ minutes for a response on a forum. Supporting Insights -“It is easier to search on Google than to look at the documentation and figure it out.” (G.Soni, Developer at Microsoft; Interviewee) -“Having to Google things to search for answers to questions, examples frustrates me.” (Anonymous, CS student at IU; online survey respondent) 4. Jane searches on Google for a solution over Cloud Foundry Docs. !
  • 7. PAIN POINTS OF JANES NUX OF THE CF-CLI Problem After finding the appropriate command, Jane finds the help list to be too long. A problem across all CLIs. Supporting Insights “All interfaces have some help options but get-member function (in Powershell) is what i really like. ….you pass an object to it and it tells you exactly what can be done on it.” (G.Soni, Developer at Microsoft; Interviewee) “More explicit next steps for solving errors are too few and far between” (Anonymous, CS student at IU; online survey respondent) 5. Jane types the correct help command & gets a list of everything. ! Pain Point 3 Help is Not So Helpful
  • 8. Let’s help Jane & all developers figure out “What’s next?”
  • 9. CORE Design Core Provide contextually personalized help to each developer by utilizing IBM’s trusted resources.
  • 10. CONCEPT INTRODUCING ‘CF Help Me’ A new help command that’s just for you This command will provide contextually personalized help to each developer by utilizing IBM’s trusted resources.
  • 11. CONCEPT How it Works Everything ‘CF Help’ current scenario When a user enters ‘cf help’ they are presented with a list of every possible command. The list remains constant, regardless of which stage in the code the help-command is used at.
  • 12. CONCEPT How it Works ‘CF Help Me’ When a user enters ‘cf help me’ they are presented with a list of personalized recommendations for you that only get better with time. There are for you when you need a hand. Prioritized and accurate. From your trusted old friend, IBM. Commands you’ve used (your history) Commands relevant to your current situation This is based on previous commands you’ve used in this session and sourced from: - other CF-CLI users with similar workflows - popular answers on forums Commands relevant to your job, ie. the type of developer you are. Your top ‘Cf help me’ results
  • 13. CONCEPT How it Works ‘CF Help Me Find’ Hit the nail on the head. If your ‘cf help me’ query is not specific enough for you, we will help you filter the results to find exactly what you’re looking for. Just type: ‘cf help me find _____’ Your ‘Cf help me find____’ results
  • 14. CONCEPT Jane’s Journey Using ‘CF Help Me’
  • 15. Step 1 - Jane logs in and sees a welcome message When Jane logs into the new CF-CLI, she notices that there is a welcome message in a straightforward and friendly tone which makes her feel confident and curious. She also notices that it tells her to type ‘cf help me’ to get started. Research Insights - “If i have to give a personality to my CLi, I would like it to be intelligent and not very casual” (A.Wazalwar, CS student at IU; Interviewee)
  • 16. Step 2 - Jane uses cf help me and the entire help list is displayed Jane tries ‘cf-help me’ and it lists all the available commands. When the developers first use CF-CLI, it will offer all the help resources as a full list. But as time passes by and our system gets to know them, it will provide relevant help based on the context, user’s information and online forums. Yeah! That’s what I wanted! This looks interesting… let me give it a try
  • 17. Step 3 - Jane uses cf help me and the entire help list is displayed Jane feels a little overwhelmed by the huge list, but she notices that there’s a hint that says she can narrow down the list by using “cf help me find...”. The purpose of ‘ cf help me find’ is to offer a manual way for developers to refine their help list. Yeah! That’s what I wanted! The list is too long! Oh, there’s a way to filter it ...
  • 18. Step 4 - Jane filters the list using cf help me find... Jane gets excited about this command line as she had never seen this before. She types ‘cf help me find create new app’ and receives a much more concise list suited for her need. Yeah! That’s what I wanted! That’s what I wanted!
  • 19. Step 5 - Jane becomes comfortable using cf help me Jane really likes how ‘CF help me’ is there for her whenever she gets stuck. As she uses it more and more, she finds the help content becomes more specific and relevant. Yeah! That’s what I wanted! This is like asking a friend for exactly what i want!
  • 20. We want We don’t want To help developers to figure out what’s next. “minute operations like clear screen, scroll back, forward etc are implemented differently on different platforms.. minute differences but are quite annoying to keep note of.” (Anonymous, CS student at IU; online survey respondent) To offer help based on personal needs and context To offer help only when asked for “Suggestions are really helpful to have but too many suggestions will become annoying” (A.Wazalwar, CS student at IU; Interviewee) To constrain developers & tell them what to do “I don’t like auto-complete or auto-correct on my iphone. It annoys me when it corrects the word for me without giving asking me ” (A.Wazalwar, CS student at IU; Interviewee) To change the look and feel of CLIs “Developers like the look of CLI and they don’t like to change it. It has a nerdy look to it and we love it.” (A.Wazalwar, CS student at IU; Interviewee) IN SUMMARY
  • 21. IMPLEMENTATION How to Make ‘cf help me’ a Reality Strategies for: onboarding users, building a database of accurate results, and developing a tone to support retention
  • 22. IMPLEMENTATION Onboarding users The first step to getting users to utilize this feature is to help them understand that it is available. Our Recommendation Display a message about ‘CF Help Me’ as part of the greeting when a user logs on to the CF-CLI. Additionally, our research informed us that many developers have different roles, one person may work specifically on mobile, another might be in a QA role or someone might be a system administrator. ‘CF Help Me’ can give better results if it understands who you are. Our Recommendation IBM can collect the role of each user when they register for Bluemix. This should also allow for hybrid roles.
  • 23. Building a Database of Accurate Results IBM will need to build an algorithm so that ‘CF Help Me’ can generate the most personalized, situational and accurate recommendations for each user. Our Recommendations Base the algorithm’s results on: -Job role of the user -Their current situation (context; intent of the code; previous commands used in session) -Their entire history on CF-CLI -Results from forums, such as Stack Overflow -Other users who have entered a similar sequence of commands The results should: - Display in order of popularity and importance For this algorithm to work, it should always be learning and changing IMPLEMENTATION
  • 24. IMPLEMENTATION Developing a Tone to Support Retention When we asked computer scientists how they would describe IBM, they said the following: “trusted, veteran, old guards of engineering, smart tools for smart people, not for lay people, “experts expect expertise”, functional, reliable.” Our Recommendation The tone of the CF-CLI should be based on these adjectives. A friendly and familiar tone, from the experts at IBM. Use words like “us” and “we” to personify the company & add impact of mass (not “me” or “I”) We are creating a help function. Users call for help when they’re feeling lost Our Recommendation The tone should be straightforward in a user’s moment of need. Humor can be distracting, so let’s save the jokes for later. Developers do like nerd culture and jokes, but the novelty wears off Our Recommendation IBM’s message will be stronger, more trustworthy, and sustainable if it leverages the voice of IBM, not Yoda, for example.
  • 25. Thank you Team 9 Julia Rickles , Tianjie Li, Urvashi Gupta