SDSU MGT 453 Course Summary - Prof. Ricardo dos Santos

1. FALL 2012
Class Summary
December
10,
2012

2. • Course Overview
• Textbooks
• Case Studies
• Group Project
• Supplement Exercises &
Materials
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3. Imagination Creativity Innovation
The Power of Dreams Invention & Building Maximizing Value
Imagining what does not yet exist The use of imagination to invent The use of resources and
beyond our senses and build new things processes to diffuse inventions
TEACHING METHODS
Text Books Case Studies Group Proj Supplements
Ideas & Entrepreneurship Product & Mgt Innovations Collaboration & Leadership Guest Speakers, Discussions, Essays
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4. “Chance favors
the connected
mind.”
Steven Johnson
Where Good Ideas Come
From
The natural history of innovation
Predictable Patterns
Adjacent Slow Liquid Error Serendipity Platforms Exaptation
Possible Hunch Networks
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5. “A startup is an
organization built
to search for a
scalable business
Steve Blank model”
The Startup Owner’s
Manual
A Step by Step Guide
Advice For Startups
Customer Minimum Viable Business Model Persist OR
Development Product Canvas Pivot
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6. Students’ reflections on
what makes an
innovative product
varied widely
Innovative Product
Secondary Research
Finding and reviewing an innovative
product (or company)
Nature of Innovation
Original Product Creative Business Model Impact on Society
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7. Students’ gained insight
on the various levers of
innovation
Innovative Practice
Primary Research
Interviewing leaders & stakeholders of an
innovative practice (mgt innovation)
Levers of Innovation
Company Culture & Resource Allocation & Programs to Foster
Openness To New Structures to Support Internal & External
Ideas New Initiatives Collaboration
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8. 2. Early Discover
stage idea
development
1. Idea Accelerate
generation/ Network
selection
3. Proof of
Concept
FE of Innovation DNA Methodology
Front End of Innovation Discover, Network & Accelerate
Dealing with uncertainty: Vision is the cornerstone of innovation, but so is
Idea generation & selection, early stage support and execution
development, proof of concept
Major Takeaways
Innovation requires a community of purpose
Collaboration & leadership are hard, but necessary
Diversity & inclusion are highly recommended values
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9. Speakers Discussions Essays
Entrepreneurs Peer Reviews Contextual Advice
They are people like you! Important to understand how a Your learn by doing – do seek
Jenny, Brad, Derek, Stefan, & Mike generation thinks advice in context to save time
Major Takeaway
Good to see creativity & innovation from an
entrepreneurial perspective - Even larger
organizations can institutionalize entrepreneurship
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10. Disruption Design Open
Disruptive vs. Sustaining User Centric Seamless Boundaries
Disruption is usually something Great things have a deep meaning, Smart people are everywhere,
easier, more convenient, cheaper realized around constraints allow new connections
Major Takeaway
New technologies and new business models allow the
redefining of almost anything (at varying speeds)
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11. “Human salvation lies in the hands
of the creatively maladjusted.”
Martin Luther King, Jr.
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12. THANK YOU!
Rdossant@mail.sdsu.edu
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