Austin Center for Design Q3 Student presentation by James Lewis, Anna Krachey and Meghan Corbett. This is a presentation from a graduate level interaction design course focused on Ideation and Development. Our group iteratively developed, prototyped and tested a design solution to help pregnant women. This was based on qualitative design research conducted in a previous quarter. About The Design Idea: Inner Circle and helps expectant mothers make decisions about their own wishes and boundaries around their upcoming births. By offering simple questions, prompts and examples of other women's choices, Inner Circle helps mothers create a clean plan for friends and family in advance so that she can focus on the labor and deliver of her baby when the time comes.

1. Inner Circle: The Birth Plan for Everyone Else
Meghan Corbett, Anna Krachey and James Lewis
!
AC4D.com Q3 Student Presentation

2. Our Team
Meghan Corbett
Anna Krachey
James Lewis
meghan.corbett@ac4d.com
anna.krachey@ac4d.com
james.lewis@ac4d.com

3. Nearly 4 Million Births Every Year In The US
1 in 3 Births
Are C-Sections
The Most Expensive
Place in the World
to Give Birth
Statistic Sources:
http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html
Icons Creative Commons – Attribution (CC BY 3.0
http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/
High Maternal & Infant
Death Rate

4. Our culture sees birth as a scary, out of
control event that needs to be
addressed as a procedure.

5. Now that birth has
moved into the
hospital, the primary
exposure most women
have to it is through
the media.

6. We wanted to design a product to enable women to
focus on labor and delivery as a long, hard,
completely do-able and natural process.

7. A positive birth
experience leaves the
mother feeling
empowered by her birth,
which sets the tone for
new motherhood.
A negative birth
experience often leaves
the mother feeling bowled
over - like she wasn't in
control and didn't know
what was happening.

8. * representative photo
Tammy
Janice
positive birth experience
negative birth experience

9. * representative photo
Tammy
assertive
Janice
passive

10. Karen's ability to set boundaries and make decisions about
what she needed from others set the tone for her L&D.
"We ask that
everyone stay out of
the house and
possibly at a remote
location... unless you
have been specifically
asked to be present."

11. Karen's ability to set boundaries and make decisions about
what she needed from others set the tone for her L&D.
"We ask that
everyone stay out of
the house and
possibly at a remote
location... unless you
have been specifically
asked to be present."
"I have put Sarah in
charge of keeping all
close to us updated
with text messages so
that as we get close
to the baby's [arrival],
people can make
their way closer to
the house."

12. Inner Circle
The Birth Plan For
Everyone Else

13. Wireframes: Building a Birth Plan

20. User Continues To Answer Questions
& Build Her Birth Plan

25. Going Into Labor Alert

26. User Testing
"I made some assumptions that
people would know what to do
and really, nobody knew what to
do or what I wanted them to do."
-L.
"I wish I could have told people
'Oh hell no, don't come to the
hospital- you can't help and I
don't want you here.'"
-K.

27. "I would tell all of my pregnant
friends that [Inner Circle] is
something they need to do to
prepare - to pack their
proverbial suitcase."
-L.

28. Inner Circle lends an assertive voice to
pregnant women everywhere.

29. Going Forward Next Quarter
Piloting with Users
We have front end design skills but
could use guidance on back end development.
Sustainable Business Models
•
•
•
Charging for Access
Advertising / Affiliate Revenue
Co-Marketing with OB-GYNs, Midwives & Doulas
Statistic Sources:
http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html
Icons Creative Commons – Attribution (CC BY 3.0
http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/

30. Thank you!
Meghan Corbett
Anna Krachey
James Lewis
meghan.corbett@ac4d.com
anna.krachey@ac4d.com
james.lewis@ac4d.com
Would you like to offer your feedback, suggestions or support? Please get in touch.