What are the key things non-profit stake holders can do to support social media efforts of their organizations? This presentation puts the key activities on one slide with additional supporting information on the remaining slides.LinkedIn, Facebook, Twitter, Blogging, Video, Pinterest, Instagream and more

1. The Big 5+1 of Social Media
For Non-Profits
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2.  Non-profit One Slide
 What is Social Media
 3 Keys to Social Media
 The Big 5+1: LI, FB,T, B,V & G+
 The Ones toWatch
 Online Marketing Model
 How to Keep Up
 Getting Results
 Resources

3.  Set up your On-line Properties
LI, FB,T, B,V & G+, …
 The Ones toWatch
 Instagram, Pinterest, MeetUp, Eventbrite
 Social Media Monitoring & Listening
 Editorial Calendar
 Energize and connect your stake holders
 Share & Comment on Facebook
 LinkedIn Organization Listing
 Run Campaigns, Count & Adjust

4.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

5. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?

6.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+

7.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

8. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

9.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

10. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

11.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

12. Thank you for attending:
The Big 5+1 of Social Media
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
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www.SlideShare.net/JRatkins