Social Media is becoming more common every day. Yet, new social media platforms seemed to be announced every few months. This program explores “The Big 5 of Social Media” and how they are delivering results. Then we will turn our attention what is new and interesting the world of Social Media. We will discuss the “why” and the “how” to put these tools to use in your personal lives, volunteer roles or a business. Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published a book on Social Media called Social Media 2.0. His next book, Road Map to success is due out this fall.

1. Social Media Overview
for Emeritus plus 50
Download this presentation:
www.SlideShare.net/JRatkins

2.  What is Social Media?
 3 Keys to Social Media
 AWebsite & Social Media Model
 The Big Ones: LI, FB,T, B &V
 The Ones toWatch
 How to Keep Up
 Getting Results
 Resources

4. Wikipedia definition:
 At its most basic, social media is a shift in how
people discover, read and share news,
information and content (communication)
 It’s a fusion of sociology and technology,
transforming monologue (one to many) into
dialogue and is the democratization of
information, transforming people from content
readers into publishers.

5. 1. Be Interesting
2. Content is King
3. Give to Get

6.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video

7.  LinkedIn
 www.LinkedIn.com
 CompleteYour Profile
 Jazz UpYour Summary
 Insert Links – URL’s
 InviteYour Network
 Add a Photo (It’s About the Relationship)
 Join Groups
 Company Page

8.  Facebook
 www.Facebook.com
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line: fill it in
 Add Pictures &Video
 Company Page

9.  Twitter
 www.Twitter.com
 Research
▪ Single Search: http://search.twitter.com
▪ Multiple Streams: www.tweetdeck.com
 Publish
▪ Post fromTwitter Site or Phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

10.  Blogging
 Similar to Editorial, but with Comments
 www.WordPress.com
 www.blogger.com
 Link to LinkedIn & FB
 Mention inTwitter
 Add to email Signature

11.  Video
 www.YouTube.com
 Tagging
 CreateYour OwnVideo
 “Favorite”Videos you Like
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

12.  Instagram
 Pinterest
 Yelp
 MeetUp
 SocialCam
 Drop Box

13.  Instagram
 www.Instagram.com
 Share pictures, multiple places
 Crop
 Apply a Filter
 Add a caption
 Add the location
 Share
▪ Facebook *Twitter
• Email *Tumblr
▪ Flickr * Foursquare

14.  Pinterest
 www.Pinterest.com
 eBulletin Board
 Collect Pictures
 Share with
 Like
 Comment

15.  Yelp
 www.Yelp.com
 Reviews
▪ Restaurants
▪ Handyman/woman
▪ Hotel
▪ Vacation Rentals
▪ B&B
▪ Yard Care

16.  Meetup
 www.MeetUp.com
 Connect by Interest & Geography
 Build your profile & receive invitation
 Pay a fee, invite others to your events
 Pictures of events
 Comments about events
 Recommend events

17.  SocialCam
 www.SocialCam.com
 ShortVideos
 Share
▪ SocialCam
▪ Facebook
▪ YouTube
 View & Comment

18.  DropBox
 www.DropBox.com
 File Sharing & Collaboration
 Original Files on your computer
 Backup to “cloud” server
 Access on Mobile App

19. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

20.  www.TweetDeck.com
 www.HootSuite.com
 Look for the Share button on News Sites,
Blogs &Websites
 Link Social Media SitesTogether

21. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King! Repurpose.
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

22.  Groundswell by Charlene Li and Josh Bernoff,
Forrester Research
 Twitter Power by Joel Comm
 Sales 2.0 by Seley & Holloway
 Social Media 2.0: by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

23. Thank you for attending:
Social Media Overview for Emeritus plus 50
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Contact Information: 214-707-1705
jratkins@SomethingDifferentCompanies.com