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1
ZERO
IN
TO
YOUR
TARGETS
Tuesday, May 28, 13
2
Santhanaram Jayaram
Business Communication Coach
Tuesday, May 28, 13
3
Tuesday, May 28, 13
4
Tuesday, May 28, 13
5
Who are my customers?
How can I identify them?
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Let us look
at a few key
words
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Population
It could be
anybody
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Potential Market
They like
your product or
Service
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Available Market
They could
afford it
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Qualified Available Market
They meet your
legal
requirements
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Target Market
They have
the ability
to make
decisions
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ Interest
Market
Zero in to the your targets
Penetrated Market
They have
bought from
you
Tuesday, May 28, 13
14
www.ramitup.com
Tuesday, May 28, 13

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Zero in to your targets