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©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013
©2010 Improving Enterprises, Inc.
Code Camp 2013 Sponsors
Gold
Silve
r
Bronze
©2010 Improving Enterprises, Inc.
Senior .NET Consultant (Houston, Dallas)
Mid-Level & Senior .NET Developers
(McKinney)
Project Manager (Irving)
Project Manager - Consulting (Plano)
Java Technical Lead - Consulting (Oklahoma
City)
QA Analyst - Placement (Houston)
For details: www.improvingenterprises.com/careers
Hiring
©2010 Improving Enterprises, Inc.
Training
Scrum.org Professional Scrum Master
Certification
Improving Houston 9/24 to 9/25
Scrum.org Professional Scrum Master
Certification
Improving Dallas 10/17 to 10/18
For details: www.improvingenterprises.com/training
©2010 Improving Enterprises, Inc.
Come see us at
Houston TechFest 2013
September 28th
Reliant Arena
Sponsorship s
©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
What is a nudge?
©2010 Improving Enterprises, Inc.
Nudge tools
Defaults
Giving feedback
Structuring
complex choices
Creating incentives
©2010 Improving Enterprises, Inc.
What is NOT a nudge?
Order
Requirement
Ultimatum
The only possible choice
Commitment
Subtlety is key
©2010 Improving Enterprises, Inc.
The choice is yours
Following a nudge is optional
These are not nudges
Boss’s requests
Compiler errors
Requirement to accept EULA
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Restaurant nudges
Suggested wine and
food pairings
Salad and soup
upsell with the entrée
“Would you like
another one?”
Tip amount shown on
the check
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Smile is a powerful
nudge
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Nudges for better
Communication
Technical excellence
Team spirit
©2010 Improving Enterprises, Inc.
Same room
Same hours
Within ear-shot
Easy walking
distance
Collocated groups
©2010 Improving Enterprises, Inc.
Communication: face to face
Meeting point
Tools to share
©2010 Improving Enterprises, Inc.
•Google
•Microsoft
•Improving EnterprisesImproving Enterprises
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Distributed groups
Multiple location
Different hours
©2010 Improving Enterprises, Inc.
Open communication
channels
Video
Sound
Reminders
Short meetings
©2010 Improving Enterprises, Inc.
Process nudges
Meeting reminders
Progress charts
Gantt chart
Burn downs, burn ups
Velocity trends
Defect trends
…
©2010 Improving Enterprises, Inc.
Agile Nudges
Scrum daily meeting
Scrum retrospective
Burn down or burn up
Task board
…
©2010 Improving Enterprises, Inc.
Technical Craftsmanship
Offer and reward
Training
Certification
©2010 Improving Enterprises, Inc.
Technical Excellence Nudges
IDE warnings
Compiler warnings
Build status
Test coverage
Static analysis
…
©2010 Improving Enterprises, Inc.
Other nudges at work
©2010 Improving Enterprises, Inc.
Nudge for users
MSDN - rate article, add content
Freakonomics – share
LinkedIn – refresh
Nudge: easy to see, compelling, and completely optional.
©2010 Improving Enterprises, Inc.
Nudging techniques
Make desirable behavior the default
e.g. download and install updates
Provide feedback
e.g. show how strong a password is
Provide step-by-step navigation
e.g. offer a specific path through
©2010 Improving Enterprises, Inc.
Nudging techniques
Present the “why”
e.g. “to serve you better”
Expect error and help remedy
e.g. show reminders
Disclose information and incentives
e.g. calling on the phone will incur a fee
©2010 Improving Enterprises, Inc.
How can your
product nudge
users to do the
right thing
©2010 Improving Enterprises, Inc.
Questions?
Jane.Prusakova@ImprovingEnterprises.com
SoftwareAndOtherThings.blogspot.com
@jprusakova
Jane Prusakova
http://www.slideshare.net/jprusakova
©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013

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Building a great team: power of a nudge.

Hinweis der Redaktion

  1. About the book: Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. The goal of Nudge is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism. The tools highlighted are: defaults, expecting error, understanding mappings, giving feedback, structuring complex choices, and creating incentives. - See more at: http://nudges.org/#sthash.jCAFhpp8.dpuf
  2. “ Do as I say, or else!”
  3. Chairs on the street invite people to lounge.
  4. Wide streets and fresh road signage invite cars, and tells pedestrians to hurry up.
  5. Fast foods pump out aroma of fried or baked sweet and salty food – think French fries and cookies – to nudge people to partake in junk food.
  6. How is this nudge thing relevant to IT?
  7. Training can be in different forms: formal classes and conferences, user group participation, book club, lunch-and-learn, webinars and on-line courses.
  8. Make your request visible, easy to understand, and easy to escape.