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1. "Business has only two functions:
Marketing and Innovation"
Peter Drucker
2. Why ?
• inoDev exists to help companies innovate with passion
• In everything we do, we believe in challenging the ‘status quo’ as catalist to
ignite innovative processes
• We believe that to ensure consistent sustainable profitable growth, periodic
innovation cycles must be launched, in order for companies to be able to
compete eficiently in global markets
• Our expertise in disruptive innovation will allow us to help and support
companies to differentiate and compete successfully in the global markets. The
disruptive innovation approach, will empower companies with a better chance to
set a permanent foothold in international markets and become world leaders in
their areas of expertise
• Our mission will have been fulfilled, the moment we are successful in inspiring
our customers on the limiteless advantages and potential of innovation, in
creating new untapped market
• We have a dream !
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3. How ?
• In all aspects of our multifaceted activities, inoDev is recognized as
having an impeccable posture, of honesty, competency, professionalism
and transparency
• The methodologies inoDev uses, are based on the latest worldwide
tendencies in innovation management
• Our proprietary inoDev Methodology was designed specifically to
structure the sistematic introduction of innovative processes, which will
enable leveraging the activities of organizations
• We pledge our commitment to supporting our customers, throughout the
complete innovation cycle, making sure our customers’ success is our
success.
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29. DISRUPTIVE INNOVATION
Performance
Undershot
Sustaining Customers
Innovation
Overshot
Another Performance Measure
Customers
Low End Disruption
(Simplification)
Time
New Market Disruption
Compete Against Non Consumption
Time
Source: C.Christensen – Seeing What’s Next
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34. The 10 Personas of INNOVATION
The Learning Personas The Organizing Personas The Building Personas
The Anthropologist The Hurdler The Set Designer
The Experimentor The Collaborator The Story Teller
The Cross-Polinator The Director The Caregiver
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35. inoDev Methodology
BRAINSTORM
FINANCING
ACTION METRICS
INNOVATION DISRUPTION DECISION
IGNITION OPTIONS
PLAN PERFORMANCE VALUE
B.Plan EVALUATE
PROCESSES
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36. inoDev’s Expertise – Innovation Management
95%
Of all new ideas
are never
implemented
Jorge Possollo – Partner inoDev 36
37. inoDev’s Expertise – Innovation Management
Only 1 % of all
new ideas are
successfully
implemented
Jorge Possollo – Partner inoDev 37
38. inoDev’s Expertise – Innovation Management
• We evaluate the disruptive potential of new ideas
• We identify the internal allies for the innovation process
• We motivate your team for change and ownership
• We ensure new disruptive ideas remain disruptive
• We make sure new ideas are successfully implemented
• We maximize the bottom-line impact of disruptive innovation
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55. inoDev – Key People
• João Caldeira Cabral - Partner
• IST – Engineering Graduate, PADE/AESE Program – Masters Degree in Business
Management, MIT (Sloan Business School, Cambridge, MA) – Post-Grad, Innovation
Management
• 20 years experience in General Management, strategy, marketing and product
development
• European research project management
• Innovative methodology in strategic positioning and Disruptive Innovation
• Jorge Possollo - Partner
• FCUL – Mining Geology Graduate and Masters Degree in Mining Geology, ISTCE -
Masters Degree in Business Management, Cranfield University (UK) – Post-Grad
Logistics Management, MIT (Sloan Business School, Cambridge, MA) – Post-Grad,
Innovation Management
• More than 10 years experience as Managing Director – multinacional environment
• More than 20 years experience in sales management and strategic positioning
• Broad experience in Management level recruiting and Management Team motivation
• International track record in cost optimization and turnaround scenarios 55
