Brief Outline of what RefomIS does

1. REFORMIS CAPABILITY STATEMENT

2. Who are ReformIS ?
REFORMIS BACKGROUND
City of London based consultancy providing Asset Management expertise
• Formed in 2003
• Spitalfields, City of London based offices
• Exclusive Asset Management consultancy
• Qualified Business and IT consultants facing Front & Middle Office
• Over 40 Employees and Associates in total
• CADIS EDM, Microsoft Gold and Business Objects Partner
• “Onshore” development capability
• Solutions Architecture goal: Bridging the Business and Technology gap
• Development of key partner relationships with AM specific vendors
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3. What do we do ?
REFORMIS BACKGROUND
Subject Matter Consultancy for the Asset Management sector
Front Office
FXall globallink
Business
Enterprise Data Analysis Netik
Management
Technical
Services
Project
Management
Operations
Change
Management
Business
Data Analysis
Intelligence
Distribution
Vendor Expertise Asset Class Experience Market Standards Adherence
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In Partnership with

4. What are our Development Capabilities?
REFORMIS BACKGROUND
Microsoft Core technologies and Vendor implementation skills from our London on-shore development office
Microsoft Gold Partner CADIS Implementation Partner
- .Net 1.1 - 3.5 - Fully trained and certified team
- SQL Server 2000 - 2008 - On site or off site development
- Sharepoint - Data Management practice
- Business Dynamics CRM - Security Master, Benchmark, Reference
- XML Web Services data project experience
- Service Oriented Architecture - Active contributor to CADIS forums and
- Biztalk wiki
Development
Practise
Vendor Product Added Value
Business Objects Partner
- Configuration of market leading vendor
- Key tool in our Business Intelligence
products to suit unique client reqts
practise
- Additional development to compliment
- Distribution and Investment MIS solutions
vendor product functionality
- Financial MIS centred around key
- Researching new vendor relationships
Profit/Loss KPI’s
- Developing AM solutions for generic
- Reporting and ETL expertise
vendor solutions (e.g. Desknet)
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Global Transparency Cash Management
Yield Checker
Reporting Blotter

5. What is our Managed Service Offering?
REFORMIS BACKGROUND
Infrastructure, Quality procedures and Call logging system in place to support post implementation running
• Based in our Coppergate Office, Spitalfields, London
• Long standing Managed Support Service for our first client in 2003
• Migration-in of support from our ongoing client developments
• Full support help desk infrastructure – Hardware and Software
• Call Logging software operational
• Dedicated helpdesk phone lines
• Tailored SLAs to meet clients’ varying requirements
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6. What are our Methods and Standards ?
REFORMIS BACKGROUND
IMC qualified business consultants, PRINCE 2 project delivery experts and Microsoft certified technical staff
• Project Delivery Lifecycle documentation and controls
• Fully committed Employee development programme
1. Startup 2. Intermediary 3. Practitioner
Level Level Level
MCP MCAD MCSD
(A)
Technical
Training
1. Startup 2. Intermediary 3. Practitioner
Path
MCTS MCPD MCA*
Level Level Level
ISEB ISEB
(C) Business Analysis Business Analysis
(B) Business 7 City
(Foundation) (Essentials)
ISEB ISEB ISEB
Solution Analysis
Foundation in Development Systems
Development bpp
Training and Learning Tree Learning Tree
Development and Essentials Development
(Introduction to (e.g.Developing
Training Delivery Techniques Diploma
Path Business Analysis) User Requirements)
Path
Formalisation and Consolidation of Advancement of existing skills, Practical Experience, Commercial
(D)
PRINCE2
PRINCE2 PRINCE2
Project
existing skills added value experience application of training path Practitioner
Foundation Practitioner
Management Upgrade
Personalised timescales
Training
Path
Formalisation and Consolidation of Advancement of existing skills, Practical Experience, Commercial
existing skills added value experience application of training path
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Personalised timescales

7. Sample Case Studies
CASE STUDIES
A summary of our experience in the Asset Management sector
• Front Office
o Forex Trading
• Middle Office
o Mirrored Accounts
o Global Product Book
• Regulatory Reporting
• Data Management
• Business Intelligence
o Client Management Dashboard
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8. FRONT OFFICE Case Studies – Forex Trading
CASE STUDIES
STP Forex fund management and trading solution written in .Net
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9. FRONT OFFICE Case Studies – Other examples
CASE STUDIES
From Front Office trading desk support to the delivery of bespoke solutions
Name Solution Description
FI RFP thinkFolio, Analysis of decision support process and leading vendor products to construct an
Cafit, Imagine RFP.
OTC solution thinkFolio Business Analysis effort capturing Front Office OTC Derivative servicing
requirements for the “Back Office Outsource project”.
FIX LZ & Cameron Implementation of FIX trading in LatentZero. Integration with more than 25 brokers
(point to point & over LSE hub).
FI Trading CRD,Trade web, Implementation of fixed income electronic trading with Trade Web on Charles River
Market Axess
Treasury LatentZero Detailed analysis of cash management process. Working with LatentZero to define
requirements for next release. Implementation of FXall and automated integration with
FXall
internally developed order management system.
Scalable UCITS III post Conducting the business requirements analysis for post trade compliance monitoring
Derivatives trade of the retail funds business. Exercise sought to extend the use of ETD and OTC
program compliance derivative strategies within the management of the client fund universe
Compliance CRD Decommissioning of LZ for CRD. Detailed requirements analysis for Global guideline
checking. Implementation of CRD v8 for pre-trade monitoring of Global accounts
Fund 130/30 Funds Analysis of Fund Manager order management requirements, middle office reporting
Launches requirements and delivery of a trading solution for the front office.
CDM Tibco, FpML, Development of a XML central data model with imbedded FpML for implementation of
XML global message bus to integrate Goldensource, LZ, CRD with downstream systems.
Staging ADTS Bespoke development of data staging solution to supply benchmarks, positions,
prices and security data to CRD
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10. MIDDLE OFFICE Case Studies – Mirrored Accounts
CASE STUDIES
Innovative mirrored trading application in .Net utilising web services and EAI design
• Customised financial solutions for clients that involve running a parallel
fund, managed or otherwise
• Estimated value of this service was over £500m in subscriptions
• Any order placed on “Fund A” would be re-created automatically in all
mirrored funds subject to key ratios, compliance rules etc.
• ReformIS consultants played key architecture and technical roles
• Design based around Enterprise Application Integration (EAI)
• The EAI design paradigm allows for the integration of multiple, disparate
and technology diverse applications
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11. MIDDLE OFFICE Case Studies – Global Product Book
CASE STUDIES
Investment Product Management Information Solution in Business Objects, SQL and .Net GUI
• Client had wealth of product information but had difficulty in providing
consistent reporting
• Variety of sources existed for the product data across several locations
• Aim of solution was to produce a consolidated and consistent view
• Team was made up of investment BA’s, ETL specialists and GUI developers
• Solution involved Dimensional Modelling and MIS reporting techniques
as well as timely and qualitative ETL data feeds
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12. MIDDLE OFFICE Case Studies – Large Holdings Reporting
CASE STUDIES
Investment Product Management Information Solution in Business Objects, SQL and a .Net GUI
• EU and Global Transparency Directives require that investors disclose
their holdings when they reach certain thresholds
• Must identify where issuer holding thresholds have been breached, and
notify the regulators or exchange as appropriate
• The exact rules and thresholds vary globally between countries e.g.
o shares or voting rights held; by legal entity; Inclusion of financial instruments
additional to equities; direct and indirect holdings.
• The global variation in regulations means that an ad-hoc manual solution
will be costly and time-consuming to maintain
• Key features of ReformIS solution are:
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13. Data Management Case Studies – CADIS Security Master
CASE STUDIES
Investment Product Management Information Solution in Business Objects, SQL and a .Net GUI
• Aim was to integrate Charles River into their data management program
• CADIS was chosen as Data Management tool to establish the following
data within CRD from their enterprise systems:
o Security Master
o Index and benchmark data
o Issuers
o Positions and Accounts
• Used CADIS best practise approach
• Organised and played key role in analysis and design sessions
• ReformIS consultants played key architectural and development roles in
all of above streams
• Designed CADIS “Matcher” solution
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14. BI Case Study - Vendor Selection and MIS Dashboard Project
CASE STUDIES
Major European Asset Management Company, London and Zurich, 2008
Business Problem
• A largely manual customer management system lead to the following issues
• Poor knowledge of client universe, their preferences and commercial habits
• Personalised information stored in silo’s
• Reactive rather than proactive decisions to client demands
• Bad quality data leading to poor decision making capabilities
• Inability to consolidate management information for their existing clients.
ReformIS Solution
• Meeting high level stakeholders to discuss high level requirements
• BPR to understand current process, their future vision and the percieved gap
• Vendors selected were Siebel, Microsoft CRM and a bespoke development
• Manage ITT process for selected vendors based on gap requirements
• Vendor Recommendation based on closeness of fit to product capabilities
• Recommended changes to business process and data quality procedures
• Parallel development of Management Information KPI Dashboard.
Business benefits
• Coordinated, timely and accurate information leading to better understanding of
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clients. Ability to proactively drive the sales effort and pipeline.

15. BI Case Study – Management Information Dashboard
CASE STUDIES
Major European Asset Management Company, London and Zurich, 2008
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16. BI Case Study – Management Information Dashboard
CASE STUDIES
Major European Asset Management Company, London and Zurich, 2008
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