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Yammer social data
mining
#SPSBE27
Joris Poelmans
April 26th, 2014
Thanks to our sponsors!
Gold
Silver
http://jopx.blogspot.com
Agenda
Why social mining?
Export and models
Login to Yammer as a network administrator (only available to network admins)
Navigate to the Network Admin portal within Yammer
Select “Export Data” from the “Content and security” section of the side navigation
Select a start date for the export (read: all additional filter must be completed after the export)
Optionally include attachment and external networks
Yammer exports (Enterprise only)
What is exported?
What’s included (.csv format)
Admins
Files
Groups
Messages
Networks
Pages
Topics
Users
What’s missing
Mentions*
Following
Sharing
Detailed Date and User Demographics
Building your own – Yammer APIs
Developer registers
application and
implements
authorization
Simple authorization
App registration
Accessible to all users of a
network.
Apps are registered with a
home network and then
published to the directory.
Redirect URI is the most
important setting, but it is
set elsewhere.
Authorization
Redirect user to the OAuth
dialog URL.
Process the response at
your Redirect URI when
user allows the app.
Creating a Yammer test token
https://www.yammer.com/dialog/oauth?client_id=[:client_id]&
redirect_uri=[:redirect_uri
https://www.yammer.com/oauth2/access_token.json?client_i
d=[:client_id]&client_secret=[:client_secret]&code=[:code
REST API Endpoints
Data exportMessages Users Groups
• https://www.yammer.com/api/v1/messages.json
• https://www.yammer.com/api/v1/users.json
• https://www.yammer.com/api/v1/groups.json
http://developer.yammer.com/restapi/
Yammer API throttling
Yammer REST API ... what to watch out for
https://www.yammer.com/api/v1/messages/in_group/[123456].json
Building SimpleYammerClient: a custom
Yammer exporter
http://yammersimpleapi.codeplex.com
http://blogs.technet.com/b/speschka/archive/2013/10/05/using-the-yammer-
api-in-a-net-client-application.aspx
Pre-import cleanup
https://www.mashape.com/japerk/text-processing
Pattern (1/2)
http://www.clips.ua.ac.be/pat
tern
Pattern (2/2)
Powerful Self-Service BI with Excel
2013
Powerful Self-Service BI with Excel
2013
Tips and tricks before import
Post-import augmentation
Delivering insights
Powerful Self-Service BI with Excel
2013
Powerful Self-Service BI with Excel
2013
Powerful Self-Service BI with Excel
2013
Other scenarios
Real-time insights with Yammer
Use cases for enterprise social mining
Visualization examples
Summary
http://www.viewdolabs.com/
http://www.intlock.com http://bit.ly/1msBG4j
References and links
http://channel9.msdn.com/Events/SharePoint-
Conference/2014/SPC3991
http://bit.ly/1qlImCY
http://jopx.blogspot.be/2014/04/power-bi-power-view-
power-query-and.html
http://www.clips.ua.ac.be/pattern

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Yammer Social Data Mining

Editor's Notes

  1. Template may not be modified Twitter hashtag: #spsbe for all sessions