Becoming a Social Media Guru in 60 minutes
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This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. To learn more about my presentations, visit http://jprains.com
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Becoming a Social Media Guru in 60 minutes
- 1. Becoming a Social Rains Media Guru in 60 minutes. Like that’s even possible. 1
- 2. Breakdown of session • Assessment Question • What do social marketers do? • Trends • What are social marketers doing today? Rains Media • Which channels are they using, or considering? • Metrics • How can you measure your success? • How can you measure your success AND explain it to your CEO? • Best Practices • What is everyone wishing they were doing?
- 3. Rains Media “if we aren’t trending, we aren’t #winning” #TRENDS
- 4. Trends • Social Media Marketers • What are they? • Who are they? • How do you become one? Rains Media • The future of advertising • Customized • Shared • Stealth • Social spending represents ~ 15% of Marketing Budgets
- 5. Trends • Social Media is a new language of marketing • CPC versus CPL • PPC verus PPV • The same principals apply but translators are required Rains Media • Organizations prepare in different ways • In house experts • Outsource entirely
- 6. Channel Trends in 2012 • Facebook • Twitter • Blogs • Google + Rains Media • Youtube • LinkedIn • Foursquare • Instagram • Pinterest
- 7. Trends • Business are choosing where best to invest their time • “We should be on Pinterest” • Why? • “What is the best return on our investment” • Why? Rains Media • Choose which channels fit your brand • Primary • Secondary • Tertiary • Allow room to explore new channels
- 8. Rains Media “So, how many likes do we need to pay for your salary?” METRICS
- 9. Metrics Awesome. Relevant Rains Media Timely Interesting
- 10. Metrics • What is this? Rains Media
- 11. Metrics - Relevance • Facebook Analytics • Demographic data • Form content strategy (and initiatives) from demographics Rains Media
- 12. Metrics - Timing 350 300 250 Rains Media 200 150 100 50 0 0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24 9:36 10:48 12:00 13:12 14:24 15:36 16:48 18:00 19:12 20:24 21:36 22:48 0:00 1:12
- 13. Metrics – Converting Followers to Dollars • Canadian Demographics • 20% of Canadians are on Twitter in 2011 • 45% of Laurentian students on Facebook, follow us on Twitter • The value of a Follower • Cost of acquisition has been seen at $2.05 Rains Media • The value of a Mention • Eventbride survey drove $.80 per Tweet
- 14. Metrics - Success • Are more followers your goal? • http://intertwitter.com/ (43$ for 5,000 followers) • http://www.fastfollowerz.com/ (99$ for 5,000 business followers) • In the time I’ve started this presentation, Justin Bieber has added 25 followers per minute. Rains Media • Are more Re-Tweets your goal? • http://twitterbacklinks.com/ (600 RTs per month for 36$) • http://retweet.it/buy (1,000 RTs for 180$) • You want the right type of people following your channel and influencing your brand • Listening to those followers will be beneficial in managing your message
- 15. Metrics - Quantitative • Can be very simple, useful for high level observation numbers Social Media Followers Growth by Channel, Primary Channels Facebook Twitter Total Rains Media Jan-11 2681 900 3581 Jun-11 3300 1400 4700 Jan-12 3800 1850 5650 Jun-12 4150 2500 6650 Jan-Jun Growth 1.23 1.56 1.31 June-Jan 2012 Growth 1.15 1.32 1.20 Jan-Jun 2012 Growth 1.09 1.35 1.18
- 16. Metrics - Qualitative Rains Media 16
- 17. Metrics – The perfect tweet • Tweets with less than 100 characters have 17% more engagement. • Tweets with links are 84% more likely to be ReTweeted • Asking for a retweet was found to be 12 times more likely to receive one • “The perfect tweet is under 100 characters, has a link, a photo and a Rains Media hashtag”
- 18. Rains Media “Hey, look what they’re doing!” BEST PRACTICES
- 19. Best Practices • Find out what your competition is doing, and do it better. • This isn’t just about social media. • Focus your analysis • Yes, you will use a SWOT analysis Rains Media • Yes, you will use a perceptual map • Be nimble • Social Media happens faster than some businesses can keep up with
- 20. Best Practices • Group: Have you seen recent examples? • Leverage social offline • Paid practices • Primary Channels Rains Media • Content practices • Secondary Channels • Tertiary Channels
- 21. Best Practices • Paid initiatives • Facebook • Promoted Pages • Promoted Posts Rains Media • Sponsored Stories • Sponsored Ads • Off-island Ads • Hyper targeted ads • Check-Ins
- 22. Best Practices • Paid initiatives • Twitter • Sponsored Hashtags • Sponsored accounts Rains Media • Mobile ad space • Buying followers • Foursquare • LinkedIn
- 23. Best Practices • Content Practices • Facebook • Caption Contests • Photo Contests Rains Media • Uber user rewards • Maximize Edge Rank • Time your posts
- 24. Best Practices • Content Practices • Twitter • Hashtag maximization • Shareable tweets Rains Media • Connect with journalists • Connect with likeminded accounts • Become listed
Editor's Notes
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