1. INSTITUTIONS
LESSON OBJECTIVES: TO BE ABLE TO
EXPLAIN WHICH MEDIA INSTITUTIONS
WOULD DISTRIBUTE YOUR PRODUCT.

2. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND
WHY?
What information do you already know that will help you to answer
this question?

3. INSTITUTIONS
In order to answer this question you will need to:
• Identify a company that publishes a similar magazine to
yours (e.g. IPC Media, Bauer Publishing).
• Identify what other products they produce.
• Consider what different audiences they appeal to.
• Explain what audience your product would appeal to.
• Consider how the magazine brand is used across different
media (e.g. NME Radio, website, etc.).
• Research the ownership of the company.

4. WAYS TO PRESENT
YOUR ANSWER
Moodboard/mind-map of other magazines produced by the
company identifying different target audiences.
Explanation of target audience appealed to by your magazine
with reference to similar magazine produced by the company.
Examples of opportunities to use different media, e.g. radio
station, website, TV channel, etc. with reference to existing
examples.
Mind-map of ownership structure of company – what companies
they own/are owned by, other companies within the same
conglomerate.
Remember you need to use a range of media and presentational
methods in your evaluation. Your evaluation is not a written
essay, and needs to be as visual as possible.

5. EVALUATION 1-3
1: Conventions 2: Representation 3: Institutions
How have you used How have you represented What media institution
conventions in your different social groups in would distribute your
magazine? your magazine? product?
Identify the conventions of How are social groups What company produces a
similar music magazines in such as gender, age, magazine similar to yours?
relation to layout, design, ethnicity typically
content, mode of address represented in magazines How does that magazine fit
by annotating an existing of your genre? in with the other magazines
magazine. produced? How are the
Explain how you have company able to target a
Compare your completed represented people range of different
magazine to an existing through the use of images, audiences by producing
magazine identifying the mise-en-scene, language, different genres of
conventions you have colour, fonts, etc. magazine (product
used. differentiation)?