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Logos, Ethos and Pathos
Whenever you read an argument you must ask yourself, ,[object Object]
There are several ways to appeal to an audience.   Among them are appealing to logos, ethos and pathos.  
These appeals are prevalent in almost all arguments.
Logos: ,[object Object],[object Object],[object Object]
Ethos:   ,[object Object],[object Object],[object Object]
Pathos: ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Ethos logos pathos powerpoint