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Online And Offline Integration Metrics

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online & offline integration metrics, seamless customer experience, online purchase, website, internet marketing, e-marketing

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Online and Offline Integration Metrics By- Joy Agarwal, Department of Management Studies, Pondicherry University.
Objectives will be to: ,[object Object],[object Object]
[object Object],[object Object],[object Object]
(A) Seamless Customer Experience ,[object Object],[object Object]
Steps in the customer purchase process AWARENESS KNOWLEDGE EVALUATION OF ALTERNATIVES PURCHASE SATISFACTION LOYALTY DISPOSAL Pre-purchase Purchase Post-purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Associated metrics
(I) The Pre-Purchase Stage ,[object Object]
[object Object],[object Object]
Inside Wal-Mart
 
(II) The Purchase Stage ,[object Object]
[object Object],[object Object]
 
 
(III) The Post-Purchase Stage ,[object Object]
[object Object]
 
 
(B) Seamless Internal Business Processes and Operations ,[object Object]
FULFILLMENT SYSTEMS INFORMATION SHARING Metrics for Seamless Internal Business Processes and Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Metrics for Seamless Internal Business Processes and Operations
(I) Information Sharing Metrics ,[object Object],[object Object]
(II) Fulfillment Systems Metrics ,[object Object],[object Object]
[object Object]
 
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Online And Offline Integration Metrics