1. PRESENTATION ON
VISUAL MERCHANDISING
MARKS AND SPENCERS

2. INTRODUCTION TO VISUAL MERCHANDISING
 Visual Merchandising is the activity of promoting
the sale of goods especially by their presentation
in retail outlets.
 This includes combining products, environments
and spaces into a stimulating and engaging
display to encourage the sale of product.
 The combined effort of the senior management,
architects, merchandising managers, industrial
designer, visual merchandising director and staff
is needed.

3. IMPORTANT ASPECTS
o Creating a display –
 Colour
 Lighting
 Space
 Product Information
o Sensory inputs as well as technologies such
as -
 Digital display
 Interactive installations

4. MARKS & SPENCERS

5. BASIC INFORMATION ABOUT M&S
 Industry: Retail
 Founder : Michael Marks & Thomas Spencer
 Headquarters : City of Westminster, London.
 No. of stores: 1010
 Revenue : 9.5 Billion(2010)
 Employees : 76,250(2010)
 Also known as MARKS & SPARKS.

6. STORE IMAGE
 A wide variety of
PRICE RANGE
on all apparels,
footwear, home
décor and
accessories.
 A pleasant
shopping
experience.
 Good customer
service.

7. STORE EXTERIOR
 Very attracting
window display.
 Mannequins
donning the latest
collection.
 Dim lighting to
emphasize the
store products.
 Product
information.

8. STORE INTERIOR

9.  Brighter look :
 Installation of brighter more
spacious, modern and
contemporary design.
 Replacing carpets and
laminated floors with white
tiles throughout the store.
 New design clothing rails and
avant-garde product stands.
 Product walls, window display
styles, glass walls and large
fitting rooms.

10. CURRENT M&S PRODUCT LINES
 Women's wear
 Summer classics
 Classic collection
 Seasonal classics
 Beachwear
 Sportswear
 Lingerie & hosieries
 Menswear
 Kids wear
 Home wear

11. DISPLAY
 Window display outside the store.
 Having a new contemporary white
mannequins in new design and poses.

12.  Colours :
 Textures : plain and smooth.
 Principles of design :
 Emphasis on colour
 Rhythm
 Balance
 Proportion

13. CONCLUSION
The visual merchandising of MARKS &
SPENCERS is a huge success even when
people cant afford the products but they
visit the store to have a look on the
various attractive products available.

14. THANK YOU