Joyce Sullivan takes you through her own career reinvention and how social media played a huge part in her career evolution. These slides were used for the October 1, 2012 session at New York Institute of Technology professional development session.

1. Career Reinvention
and
Social Media Workshop
October 1, 2012
New York Institute of Technology
61 West 61st Street. NY NY
Joyce Sullivan 11th floor, Auditorium
Founder and CEO 6:00 – 8:00pm EDT
SocMediaFin, Inc.

2. Thanks for joining us today
ur agenda
ocMediaFin and Career Reinvention services
he 5 questions
areer Roadmap
etours along the way
ocial media and you
he basics: LinkedIn, Facebook, Twitter
ext steps for you

3. Social Media
and Your
Career
http://joycems.com
Services available:
-Career reinvention coaching
-Custom one to one programs (in person or online)
-Group programs (in person or online)
- Areas of focus:
- Social media basics: LinkedIn, Facebook, Twitter
- Advanced training: latest social media tools and use
- Being a beta: the startup world and how to engage
- Live event tweeting

4. http://www.eventbrite.com/event/4266792090

5. http://www.eventbrite.com/event/4425238006

6. Social Media Strategy
Social media strategy development and
training for organizations including:
Social media seminars for regulated
industries, specializing in financial services
In house workshops for social media
training and staff development
Custom training for industry executives
and senior staff
Keynote speaker for company events and
industry conferences

7. Companies and Organizations

8. Social Media - How I got started
7 years ago / 1995
– opened my America Online (later called AOL) account
– email only; closed community (not yet on world wide web)
years ago / 2004 “I’m on the blog”
– Joined MySpace (Facebook was only open to students)
years ago / 2006
– Joined LinkedIn / LinkedIn started in 2002
– My LinkedIn number: 8,358,039 (1st 4% of users)
– (view your Profile; your number is in the weblink url)
– As of Aug 2, 2012, LinkedIn has 175 million+ members
years ago / Sept 27, 2008 @TwBirthday
– Joined Twitter / Twitter started in 2005

9. My Career Evolution
1st of Six Children
- church singer Manufacturing
- babysitter Public School
Code
- guitar teacher Teacher
- clothing retail job Administrator
- resort waitress
“Client” Banking: Banking:
Executive Program Revenue
Outplacement” Manager Analyst
TODAY:
Consulting:
Social Media
Banking
Consulting

10. My Career Evolution

11. The 5 questions
Who are you?
What do you have to say?
Who are you trying to reach?
How do they WANT to be reached?... or not
Once you connect, then what?

12. The questions - with your answers
Employee, business owners,
Who are you?
parent, industry executive
Great skills, great products
and services, when are you
What do you have
coming home?, excellent
to say?
company to invest
Your current manager,
Who are you trying potential new manager, hiring
to reach? manager, new customers,
your kids, investors, news
media

13. The questions - with your answers (cont’d)
 Email (home or work)
How do they
 Voicemail
WANT to be
 Phone text
reached? .. Or not.
 Instant message
 Twitter
 LinkedIn
 Facebook
 (public or private message)
Once you
This is now your show!
connect, then
what? How do you develop
meaningful connections?

14. The questions - with your answers
Who are you?
What do you have to
say?
Who are you trying to
reach?
How do they WANT to
be reached?
Once you connect,
then what?

15. The Big Three – and more
And thousands more…

16. LinkedIn – today’s professional resume
http://linkedin.com

17. Social Media Career Tools

18. family photo album or more?
http://facebook.com

19. Social Media Career Tools

20. Twitter – “closest thing to time travel”
http://twitter.com

21. Social Media Career Tools

22. Next Steps for you
nswer your own 5 questions
– Are you connecting with people the way THEY want to be
reached?
our career and social media roadmap
– Do your own map, detours and how to reroute yourself
hursday, October 18th webinar
– Social Media and Financial Services:
– 12:00 Noon – 1pm ET – recording will be available
http://www.eventbrite.com/event/4425238006
ocial media and you webinar: The Basics
– LinkedIn late October
– Twitter early November
– Facebook mid November

23. Connect with me online and in person:
inkedIn:
http://linkedin.com/in/joycemsullivan
acebook:
http://facebook.com/socmediafin
witter:
http://twitter.com/joycemsullivan @JoyceMSullivan
http://twitter.com/socmediafin @SocMediaFin
mail: joyce@socmediafin.com
ebinar: Social Media and Financial Services:

24. Questions
r, email your questions to me
joyce@socmediafin.com

25. Thank you!
Career Reinvention
and
Social Media Workshop
October 1, 2012
New York Institute of Technology
61 West 61st Street. NY NY
Joyce Sullivan 11th floor, Auditorium
Founder and CEO 6:00 – 8:00pm EDT
SocMediaFin, Inc.