A pschographic overview of the Global Muslim Consumer segment in terms where they are, and their purchasing power.

1. 2 Can They Buy? 1 WHERE are they? 3 WHAT’S On Their Minds? By: Joy Abdullah

2. Global Distribution of Muslim Population World Pop 6.8 Bill Muslim Pop 1.57 Bill

3. Population Distribution By Region 1. 57 Billion ASIA 972.5 Million 61.9% MENA 315.3 Million 20.1% SUB-SAHARAN AFRICA 240.6 Million 15.3% EUROPE 38.1 Million 2.4% AMERICAS 4.6 Million 0.3%

5. Asia Predominates Home to 85% of Muslim population and more than half (53%) of the global Muslim population 3 2 50% of the Muslim population in Asia lives in South Asia.. Remainder are divided between Southeast-East Asia (26%) and Central-Western Asia ( 24% ) 4 1. Asia-Pac 62% of POP Pacific (<1%). 5 1 The 6 Asian countries with the largest Muslim populations are: Indonesia (203 million), Pakistan (174 million), India (161 million), Bangladesh (145 million), Iran (74 million) and Turkey (74 million). 2. 3 I’s & P. B. T. India Indonesia Iran Pakistan Bangladesh Turkey

6. Middle East & North Africa MENA Home to an estimated 315 million Muslims Populations that are 95% Muslim or greater 79 million live in Egypt, meaning that 25% Muslims in the region live in Egypt. North Africa is home to the 3 largest Muslim populations Egypt: 79 million Algeria: 34 million Morocco: 32 million Palestinian territories are home to about 4 millio n Muslims Israel is home to roughly 1 million Muslims, slightly more than Qatar

7. 241 Million 15.3% of Global Muslim Pop Nigeria 78 Million (50% of its Pop) Western Africa is the only area in Sub-Saharan Africa with a Muslim majority. 32% in Sub-Saharan Africa live in Nigeria. Southern part of Africa has the smallest Muslim population

10. Where is the Muslim Purchasing Power? *Calculated in purchasing power parity terms, which equalises the purchasing power of different currencies in their home currency. Largest Muslim Population Largest Muslim % of Total Population Highest Purchasing Power of Muslim Population* Indonesia Bahrain Saudi Arabia Pakistan Kuwait Turkey India Saudi Arabia Iran Bangladesh Algeria Malaysia Turkey Iran Qatar Egypt Oman Russia Iran Turkey France Nigeria Yemen Libya China Tunisia UAE Ethopia Iraq United States Algeria Libya Algeria Morroco Pakistan Singapore Sudan UAE Indonesia Afghanistan Qatar Egypt Iraq Egypt The Netherlands

11. Who is the ‘New Muslim Consumer’? Consumer Numbers Purchasing Power Consumer Needs Products Halal Shari’ah Complaint Services

13. Text New Muslim Consumers are often highly technically literate. The move towards conservatism should not be mistaken for a rejection of high-tech lifestyle*** Muslims have been misrepresented by the global media, by politicians and by educators, and they are keen to redress that balance Identity Key Socio-Cultural Trends 62% of the young Muslim consumers is proud to be a Muslim first and foremost Sense of pride is driven by a desire for inclusion* * Rather than distance themselves from religion in order to progress and succeed, 38% of these consumers say that Islam is what ‘gives life purpose and direction’ ** they’re finding their own ways of doing so, with 27% agreeing that ‘protecting Islamic values from Western lifestyle and media influence’ is important to them. . *** they do not believe in an automatic acceptance of Western technology, particularly if they reject the underlying ideas and values. 45% of this new generation believe that ‘religion should be adapted to suit individual lifestyles’** They believe in crafting ways forward out of their own faith, believing that religion and progress, far from being mutually exclusive, are practically inseparable

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