Journey Girl, LLC is personal and professional development programming for girls and women. Our speciality is female self-emPOWERment Call Us: [770]744-GIRL [4475] Visit Us: www.JourneyGirl.org 'Like Us': www.facebook.com/journeygirlatlanta

1. Founder, Andrieka J. Austin
E-mail address: bookings@journeygirl.org
Mobile office: 770.744.GIRL [4475]
Company website: www.journeygirl.org
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2. Journey Girl, LLC is personal and professional development
programming for girls and women with a focus on female self-
emPOWERment.
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3. Schools
Parents
Training Workshops Youth-based Non-profit Groups
Juvenile Justice Systems
Faith-based Groups
Consulting/Audits Corporations
Social Services Agencies
Community-based Organizations
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4. Recommended for:
Girl/Women
Conferences/Retreats
Workshops
Trainings
Meetings
Summer Camps & Programs
In-School/After School Programs/Events
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5. •The mission of Journey Girl is to “encourage…empower…and
entertain” girls and women (ages 7 and up) through personal
and professional development programming via workshops and
events with a focus on female self-empowerment
•The mission for Journey Girl is to positively impact the lives of
girls and young women around the world by inspiring inner
talents and gifts through “The Journey Girl Experience”.
•Jewelry-making classes and events, Youth EmPOWERment
Sessions (YES), speaking engagements and Journey Girl
consultant opportunities are all part of the company structure.
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6. The target market for Journey Girl’s jewelry-
making events are parents, leaders, and
party/event planners for groups of girls (ages 7-
18) who are hosting/planning birthday parties,
slumber parties, summer camps/programs,
meetings, celebrations, and special
occasions/events.
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7. The primary target market for Journey Girl’s Youth
EmPOWERment Sessions and speaking engagements
are Program/Event Coordinators and Directors of girl
groups, companies, programs, and organizations
planning youth-based, girl/young women-focused
conferences, retreats, classes, meetings, and events.
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8.  Session Modules
 Communication
 Self-Esteem
 Health + Hygiene
 Healthy
Friendships/Relationships
 Leadhership Development
Training
 Art Enrichment; Jewelry-
Making
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9. Journey Girl’s ‘I Am the B.O.M’ (Boss Of Me)
entrepreneurship training series target aspiring
micro-business owners who are seeking business
start-up advice and guidance.
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10. This future program will target teen girls who are a part of
the Department of Juvenile Justice System’s outreach/life
rehabilitation programming.
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11. Programming will provide also Teen Life Consulting (TLC)
to parents of teen girls who are seeking to re-
establish/mend their relationships with their child(ren).
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12. Journey Girl, LLC Founder, Andrieka J. Austin
•Workshop Facilitator
•Author
•Fashion Jewelry Design Instructor
•Inspirational Speaker
•Teen Life Consultant
•Mentor
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13. •Services:
Journey Girl jewelry-making class packages start at $250
for a group of (12) girls [90-min. session] – includes a
mandatory $35 travel fee
•Additional staffing is hired for classes/events of (25) participants
or more at an additional $50 per session.
•For an additional $5 per girl, Journey Girl staff assists with the
party and special event planning; guest list management,
party/event reminders, personalized invitations, specialty party
favor packaging, follow up and Thank You cards for each event
attendee.
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14. Journey Girl Youth EmPOWERment Sessions are $250 per
90-min. session
(includes the $35 travel fee & costs of printed and other learning materials)
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15. Journey Girl’s I Am the Boss Of Me Training Series
Products/Services
•Upcoming
•book How to Be the Boss Of Me; a basic guide for aspiring
entrepreneurs
•DVD topic series based on the book
•Now available:
•The workbooklet; How to Be the Boss Of Me; featuring over
100 questions to ask yourself before you launch is $9.99
for print and $8.99 on mp3 audio ($5 as an online special).
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16. The NEW book The Journey Girl Guide to Teen Self-Empowerment;
Girlfriendly Tips, Tools, and Tidbits by Andrieka J. Austin available
online for $12.95 (plus shipping and handling) for print copies and
audio CDs are $10.99.
Released Online
11.11.11
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17. Journey Girl presents…
The Dove Real Beauty Campaign for Girls
Mission: To encourage young girls and women
everywhere to embrace a more positive image of
themselves.
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18. Journey Girl presents…
The Dove Real Beauty Campaign for Girls
Goal:
To heighten our brand awareness while maximizing
involvement in community-based activities
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19. Journey Girl presents…
The Dove Real Beauty Campaign for Girls
Audience: Parents (30 and above) and pre-teen girls (ages 8-12)
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20. Journey Girl presents…
The Dove Real Beauty Campaign for Girls
Objectives:
1. To broaden the awareness of opportunities for
positive, girl-parent focused activities
2. To increase time spent in positive dialogue
about beauty, self-image and self-esteem
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21. Seeking:
•Community Partnerships
•Sponsorships/Financial Donations
•In-kind donations of: gifts, event space and more
Previous Partner Organizations:
•RBC Bank
•Sam’s Club
•Chick-fil-A
•Mrs. Winner’s
•Nioxin
•United Way (Douglasville)
•The Douglas County Library
•Una Vida Boutique
•Pizza Hut
•Golden Corral
•PMC
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22. •Increased return on marketing investment
•Exclusivity/Marketing Advantage
•Differentiation from competition
•Increased product and service awareness
•Improved effectiveness in targeting and reaching new
markets
•Measured results
•Improved public and investor relations
•Opportunities to promote philanthropic efforts
•Enhanced employee moral
•More visible and proactive approach to community issues
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23. Components of Journey Girl are:
•Annual community events to encourage girls and parents to discover
ways to increase the communication in the home
•Multi-media event coverage; including television, radio, newspaper,
magazine, school, and online to help increase girl involvement and
participation
•Corporate and small business sponsorships and partnerships
Partnerships with organizations that support youth-based, family-
centered activities
•To integrate Journey Girl products and services into current group
activities.
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25.  12 week /16 week program
 meets the virtual Administrative, Marketing,
and community-based needs of Journey Girl
 can be used as a college credit (if these
programs are available at the institution)
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26.  Since 2007
◦ Over 2,000 girls serviced
◦ More than 2,500 miles traveled in GA alone
 Promotional Tools
◦ Blogs
◦ Volunteering with community organizations
◦ FREE annual community event
◦ Online media and social network marketing
◦ Quarterly e-newsletters
◦ E-mail marketing
◦ New tools and strategies to implement
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27. Questions???
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28. For More Information/Referrals Contact:
Journey Girl
770-744-GIRL [4475]
www.JourneyGirl.org
E-mail: aj@journeygirl.org
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