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Working with eyewitness media: ethics & rights
Hazel Baker, Digital Editor, Sky News
Approaching eyewitnesses on social media
Get organised: who in
the newsroom will
make contact?
How can we make
contact? Private
message preferable.
Considerations before
contact: is eyewitness
at risk or under 18?
What is it we most
need to ask the
individual?
Handling responses from eyewitnesses
“Gun shots heard. We are all in our rooms. Very
scared. Can you tell me what is happening?”
“Yes I can talk, but I don’t have much battery left...”
“Of course you can use it! I’ll go back out now and
see if I can get any more.”
“My mate sent it to me, but he says it’s fine to use.”
[ no reply ]
What do eyewitnesses
need from us?
A calm and
sensitive
approach
Updates and links
to their material
Consideration
of their
personal safety
Clarity over
how we will
use content
Recognition and
sometimes reward

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Hazel Baker – Best practices for working with eyewitness media on social networks: Ethics and rights

  • 1. Working with eyewitness media: ethics & rights Hazel Baker, Digital Editor, Sky News
  • 2. Approaching eyewitnesses on social media Get organised: who in the newsroom will make contact? How can we make contact? Private message preferable. Considerations before contact: is eyewitness at risk or under 18? What is it we most need to ask the individual?
  • 3. Handling responses from eyewitnesses “Gun shots heard. We are all in our rooms. Very scared. Can you tell me what is happening?” “Yes I can talk, but I don’t have much battery left...” “Of course you can use it! I’ll go back out now and see if I can get any more.” “My mate sent it to me, but he says it’s fine to use.” [ no reply ]
  • 4. What do eyewitnesses need from us? A calm and sensitive approach Updates and links to their material Consideration of their personal safety Clarity over how we will use content Recognition and sometimes reward