2. Headlines
Bring users into the story.
Should not over promise.
Should not be cutesy.
Should be short; less than 64 characters.
3. Headlines
Should be in the active voice.
Capitalize the first word.
Limit adjectives.
Use strong verbs.
4. Headlines
Can start a sentence with a number; only use numerals vs.
spelling the number.
Fill each line of the headline within two small letter xs:
Aretha, Patti to sing
at new Apolloxx
5. Sub-heads
Break up the text.
Should be informative.
Give the user a reason to continue reading.
7. Lists
Keep short.
Use for three or more items.
Use numbers to indicate an order.
Use bullets to indicate that there is no specific
order or procedure.
8. Kudos
Ania Phillips | Hair’s a Thought
http://hairofatime.wordpress.com/
Katie DePriest | Happiness
http://pursuitoftruehappiness.wordpress.com/