Short description of how Sofialys, the European leading Mobile Marketing and Advertising specialist sees the present and future of Mobile Markting through a couple of use cases.

1. Confidential Document © 2009 Sofialys Address : 9 Villa Pierre Ginier 75 018 Paris. Tel : 01 53 04 23 41. Contact : contact@sofialys.com SOFIALYS Mobile Marketing and Advertising, from branding to loyalty Marketing foundation Belgium – October 2010 Follow our latest news on www.sofialys.com

3. Definitions Mobile Marketing Mobile Advertising mobile tag coupons bluetooth geo-location push opt-in CPA profiling CPM rich media re-targeting banners display iPhone app Sponsored links New Nike shoes Cheap snickers Push Pull

6. Where are we now? branding acquisition loyalty CPM Display campaigns on premium supports iPhone, iPhone, iPhone… iPhone applications New Nike shoes Cheap snickers Social communities CPC acquisition campaigns SMS campaigns

7. Display advertising – CPC & CPA performance models Click-to-call Voting campaign « Pekin express » show iPhone application download Online hotel portal

9. The potential of geo-location Utilisateurs Mobile operator Provides geo-location data User data (Cell ID, MSISDN ) Data base (opt in) Zone A Zone B Zone C Advertisers Available across 50 cities in France

11. www.sofialys.com www.sofialys.com SOFIALYS [email_address] +33 6 33 35 48 28