5. Page.ly is WordPress SaaS. First
to market, marquee clients,
bootstrapped & profitable.
Born right here in Arizona.
6. Organic customer growth since
launch. Sexy, but not yet world
dominating.
Thousands of paying customers with very little
paid advertising/marketing.
7. SWEEPING GENERALIZATION
Why grow organically?
There is little smart money in Arizona, and your
business is boring. (read: higher probability of success)
11. TM
grizzlyscat.com
So we have established you are
not building a bear poop
awareness API, so lets grow a
real business that can sustain
itself.
12. Before you have a
product or service
• Talk about it.
• Show what you are working on.
• Repeat the above often.
• Don’t forget to STFU and listen
13. Customer #1-50
• #1 is you. ( Know thyself, Know thy customer )
• 2-10 are friends and family
• 11-50 is your beta group or close social graph
14. Customers 51-2000
• Mine your social graph
• Community outreach. Digital/Analog
• Pick 1 significant something to spend real dollars on.
• Referral program.
• Iterate. “Unicorn enhancement technology”
15. Customers 2000+
• Get covered in the press
(keep dreaming)
• Congratulations, you may finally have a small monthly
budget to actually spend on banner ads, PPC, and other
experiments that may or may not work.
17. What worked for us
• Earn revenue on customer #1.
• Automate everything.
18. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
19. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
20. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
• Twitter, Facebook and blogging only costs time.
21. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
• Twitter, Facebook and blogging only costs time.
• Spend the money on quality needs, not the wants.
22. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
• Twitter, Facebook and blogging only costs time.
• Spend the money on quality needs, not the wants.
• Be the best, and price accordingly.
23. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
• Twitter, Facebook and blogging only costs time.
• Spend the money on quality needs, not the wants.
• Be the best, and price accordingly.
• Educate your customers.
24. What worked for us
• Earn revenue on customer #1.
• Automate everything.
• Act as if you will never hire anyone, ever.
• Raising capital is an inefficient use of time.
• Twitter, Facebook and blogging only costs time.
• Spend the money on quality needs, not the wants.
• Be the best, and price accordingly.
• Educate your customers.
• Focus and Discipline.
25. B A
Konami Code
• Work Harder then the next guy.
• Don’t be shady.
• Treat your customers well (but don’t be a patsy)
• Build/Make/Do awesomely epic shit.
• Trust yourself.
• Celebrate every success. (Moving towards motivation)
