This Is Open - Open IMU (Intelligent Media Unit) - USPs
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A few examples of how some of the world's leading brands are deploying the Open IMU (Intelligent Media Unit)...now including dynamic through the funnel content delivery examples.
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This Is Open - Open IMU (Intelligent Media Unit) - USPs
- 1. OPEN MEDIA UNIT™ DYNAMIC SMART DISTRIBUTED LOCAL SOCIAL
- 2. 2 OPEN MEDIA UNIT™ World’s best display advertising technology…. invented by Open Media Technologies TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivers the right content directly to people - through ad space & digital media – across desktop, mobile, tablet & more Guaranteed to create & maintain ongoing brand conversation and engagement Simply put … this is …. QUIETLY REDEFINING AD SPACE™ THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 3. 3 OPEN MEDIA UNIT™ USPs DOES NOT DISRUPT THE USER EXPERIENCE • the entire content experience is delivered directly to the user inside the Open IMU™ • no unnecessary click-through, no auto-expand, no auto-play and no distracting animation. INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES • interaction rates 300% & engagement times 600% higher than the industry average AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK • no technical integration required – tested & approved by all major publishers NO FILE SIZE LIMITS • content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time. TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME • see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights. ADD & REMOVE FUNCTIONALITY DYNAMICALLY • comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple languages etc. THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 4. 4 OPEN MEDIA UNIT™ USPs DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE • dynamically deliver to users the right content – defined by the user’s position in the funnel. SOCIAL INNOVATION • deliver immersive content experiences direct to users in the Facebook news feed and timeline. • embed as a dynamic content channel on social media properties. CREATE AN ONGOING BRAND CONVERSATION • push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content. ACCOUNTABILITY ON IMPRESSIONS DELIVERED • only pay for when the Open IMU™ is viewed – not blind impressions. Cost Per Engagement and Cost Per Second models available. COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE • customised to your campaign KPIs/requirements. THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 5. 5 OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY FROM ONE CREATIVE MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA PARTNER PARTNER PARTNER PARTNER PARTNER PARTNER 1 2 3 4 5 6 OPEN MEDIA UNIT™ - ORIGINS VIDEO ? Asset Management System PHOT OS Global Edge Cache 1 MARKETS AUDIO 2 3 /////////////////////////// TEXT SCRIP T/ X APPS Deliver the right content – to the right place – at the right time… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE Optimise the content experience in real-time THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 6. 6 THE OLD APPROACH • Existing approaches to online display media segment format type by message objective • This attitude has created a divide between BRAND display media and PERFORMANCE display media • Most online display media within the Auto vertical, for example, has been focused on PERFORMANCE display media – the lower funnel – delivering display media formats designed to disrupt the user’s online experience by driving them to a brand’s website for content delivery • This approach is proven to be ineffective at best MULTIPLE, DISPARATE, DISCONNECTED CREATIVES…. UNIFIED BY DISRUPTION Aided Brand Awareness UPPER FUNNEL Online Ad Awareness Message Association LOWER FUNNEL Brand Favorability Purchase Intent THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 7. 7 THE RIGHT APPROACH • The OPEN MEDIA UNIT transforms static, disruptive display media into intelligent content channels – that deliver directly to the user a non- interruptive content experience. • The OPEN MEDIA UNIT enables advertisers to deliver a content experience defined by an individual users position or journey within the funnel. • Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association • Users in the lower funnel can be delivered a content experience commensurate with Purchase Intent and Conversion. • The OPEN MEDIA UNIT delivers against both of these objectives - simultaneously – from 1 creative • Delivering the right content, to the right place, at the right time SINGLE CREATIVE Aided Brand Awareness SIMULTANEOULSY DELIVERY OF CONTEXTUAL CONTENT UPPER FUNNEL – CONTENT EXPERIENCE DEFINED BY USERS POSITION IN FUNNEL Online Ad Awareness Message Association LOWER FUNNEL Brand Favorability Purchase Intent THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 8. 8 OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION • Dynamically deliver the right to the right place at the right time • The content experience is defined by the user’s funnel position LEVERAGE BRAND COMMUNICATION ASSETS • Videos / Live streaming / You Tube Content • Photos • Social feeds LEVERAGE BRAND ENGAGEMENT ASSETS Aided Brand Awareness • Videos / Live streaming / You Tube Content UPPER FUNNEL • Photos • Social feeds • Articles Online Ad Awareness • Competitions / promos • Games Message Association DRIVE CONVERSION • Videos / Live streaming / You Tube Content LOWER FUNNEL • Photos • Social feeds Brand Favorability • Articles • Competitions / promos • Games Purchase Intent • Finance information • Download brochures • Book a test drive • Locate a deal • Customise vehicle THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 9. 9 OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION PHASE 1 PHASE 2 Aided Brand Awareness LEVERAGE BRAND COMMUNICATION ASSETS UPPER FUNNEL • Videos / Live streaming / You Tube Content • Photos • Social feeds LEVERAGE BRAND ENGAGEMENT ASSETS Added to existing content/functionality Online Ad Awareness • Videos / Live streaming / You Tube Content • Photos • Social feeds • Articles • Competitions / promos Message Association • Games DRIVE CONVERSION Added to existing content/functionality LOWER FUNNEL • Videos / Live streaming / You Tube Content Brand Favorability • Photos • Social feeds • Articles • Competitions / promos • Games • Finance information • Download brochures Purchase Intent • Book a test drive • Locate a deal • Customise vehicle THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 10. 10 OPEN MEDIA UNIT™ STANDARD MODULES / FUNCTIONALITY • Customised skin according to brand guidelines 300 X 250 not to scale. Selected screens only • Dynamic pre roll on loading • 4 cell home screen • Open IMU™ dynamic media player: – Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available. – Media carousel module – Sort/filter component – Next video / replay / CTA / push to owned media / incentivise sharing – Integrated social media tools • Universal content sharing/distribution • Facebook Like and Twitter Follow • Social Media tools • Twitter/Facebook/ RSS feed module • Tiled content view • Dynamic external hyperlinks • Full screen module • Custom tracking • Embed code for owned media placements, e.g. Facebook and Brand Website(s) • Ongoing content management and campaign optimisation • 4TB global data allowance per month • 24/7 monitoring • Full reporting • End of campaign analysis • Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 11. 11 OPEN MEDIA UNIT™ DYNAMIC FUNCTIONALITY BOLT-ONS Social distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content views Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stamped Additional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d engines Additional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio / coupons Video integration – you tube / vimeo etc. User content ratings Soft sub-titling – multi languages Product linking (Plinking) – dynamic product linking to video time lines Multiple languages – user interface / content meta data Interactive video hot spots Live video streaming Payment / subscription gateway Live event participation apps, e.g. user scoring during surfing comp. live stream Full screen – alternate view Live data visualisations, e.g. live telemetry, GPS track position Auto full screen on interaction Event countdown Custom formats and sizes Reminders / Alerts – SMS Additional CMS training Calendar events – iCal, Google calendar, outlook Custom event tracking Data capture – email / telephone number etc. Post click tracking – beacon / spotlight tracking Coupon / PDF – print, download Mobile / Tablet apps hand off – iOS, Android, Win 7/8 Registration / sign up / client’s CRM integration QR Codes Competitions DR / Re messaging Open IMU™ Polls Maps THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 12. 12 OPEN MEDIA UNIT™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs User re messaging trigger by Open Media Unit™ media engagement. Users re messaged with contextual content and call to action. Defined engagement parameters set in Open Media Unit™ display media. Defined by previous Open Media Unit™ display media interaction User interaction across engagement parameters triggers Open Media Unit™ Performance display media THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 13. 13 OPEN MEDIA UNIT™ AUTOMATED CREATION / OPTIMISATION / DELIVERY AUTO CREATION OF OPEN MEDIA UNIT™ • Built in JavaScript / HTML • Super light • Any ad format / size • Delivered to any device / screen • Dynamically managed & optimised THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 14. 14 OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY ACROSS SCREENS & DEVICES DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER … THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 15. 15 OPEN MEDIA UNIT™ REAL-TIME REPORTING ACROSS SCREENS THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
- 16. CONTACT DETAILS OPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 www.thisisopen.com THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.