Mass marketing
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The document provides guidance on moving a concept or product from theory to reality using social media platforms. It recommends creating a social media plan with goals and choosing relevant platforms. Additionally, it advises listening to customers, empowering fans, and maintaining a consistent social media presence with a human voice. The overall message is that social media requires a thoughtful, long-term commitment to communication and engagement.
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Mass marketing
- 1. From Theory to Reality
- 2. With the concept? During R&D? With the completed product? With the first sale?
- 3. Facebook YouTube Twitter Instagram LinkedIn Google + Foursquare Pinterest
- 4. Phonebook Billboards Magazine Storefront Signs Television Yard Signs Newspaper Sign Spinners
- 6. Survey your current customers ◦ Which platforms do they use? ◦ How do you currently communicate with them? ◦ Brick & mortar or virtual? ◦ B2B or B2C?
- 7. Create your listening posts ◦ Google Alerts ◦ tweetbeep Your name Company name Competitor’s names Talk Listen to your Customers!
- 8. They will change, but something will always be there.
- 9. Pages – “Likes” ◦ Company / Organization ◦ Professional ◦ Stimulate Interest / Provide Value ◦ Access to Analytics Would you trust Facebook with your company? ◦ Facebook will not replace websites.
- 10. Based on SMS ◦ 140 Character Messages ◦ Messages Can Include Links, Pics, Videos Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced ◦ By Date, Geographic Area, Topic, Sentiment Great Listening Tool
- 11. Youtube, Foursquare, Yelp, Instagram, Pinter est It isnt always about where you are Don’t jump on all of them at once ◦ (but reserve your name now!) Empower / Activate your fans to use them
- 12. Social media community is about sharing ◦ Ask questions, people will help you along the way ◦ Learn the lingo ◦ Make it personal ◦ Find your voice Put your plan into action Commit time to maintain Use common sense ◦ Spam: not good in a can, inbox, or social media feed
- 13. Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!
- 14. Blog Regularly Create Opportunities to backlink ◦ HARO ◦ Guest blogging Determine your keywords #Hashtags
- 15. 1. Create a plan, set goals, & pick platforms 2. Start small, grow with your comfort 3. Listen First 4. Tools, tools, tools 5. It’s a community: Share Your Expertise
- 16. 6. Engage: Find your voice 7. Empower/Activate your Fans 8. Go Offline 9. It’s social but not child’s play 10. SEOcial
- 17. www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101 www.knowem.com
- 18. joshua@joshuacjohnson.com www.twitter.com/joshuacjohnson www.fb.com/mar3765 Learn Everywhere joshua@learneverywhere.com www.twitter.com/lrneverywhere www.fb.com/learneverywhere.com