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DePaul PRSSA Crisis Exercise
- 1. Communicating During a Crisis February 12, 2010
- 4. In a crisis… … You can respond using any number of media, but it’s important to step back before you jump in.
- 5. What are the most important factors in crisis response? - Speed - Intelligence - Messaging It’s not the medium, it’s the message.
- 6. You can’t ‘control your message,’ but you can control what you say. And how you say it, when you say it, can influence the conversation about you.
- 9. You The Scenario: vs. E. coli
- 13. Health Tips: E. coli - Listen to information from public health officials on what foods to avoid - Cook ground beef to 160 degrees - Keep raw meat away from other foods - Wash your hands!
- 14. Time to write the messaging.
- 17. Develop Answers: Key Messages & Message Mapping – Focus on Consumers/Media
- 19. Develop Answers: Key Messages & Message Mapping – Focus on Consumers/Media
- 20. Now, how will we communicate and where?
- 21. Discussion