Presentation from Drupal Down Under 2011 in Brisbane about how Drupal can "win"

1. Drupal as the Winning
Web Platform
Josh Koenig
drupal.org/user/3133
josh@getpantheon.com
@outlandishjosh
Monday, January 24, 2011

2. In the year 2003...
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5. My revolution didn’t
work, but it helped
Drupal take off...
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8. Contrary to rumors, the
web is not dead.
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10. The Web
Services Content
News SMB Websites
UGC Video
Commerce Communities
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11. The Web
Services Content
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12. The web ain’t dead, but
content remains an
unsolved problem
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13. CMS: Industry of Niches
$1M
$100K
Yearly Cost
$10K
$1K
Free
Personal
E-commerce Enterprise SMB
Publishing
Market Niche
Monday, January 24, 2011

14. Point Solutions
Blog Intranet Commerce
Wordpress Microsoft Shopify
Service
Ecosystem Ecosystem Ecosystem
Who Develops
Open Source Microsoft Shopify
Software?
Core Content
Technology
Hosting +
SaaS or LAMP IIS Hosting SaaS
Infrastructure
Monday, January 24, 2011

15. No Core = Lots of Glue
Blog Intranet Commerce
Wordpress Microsoft Shopify
Service
Ecosystem Ecosystem Ecosystem
Who Develops
Open Source Microsoft Shopify
Software?
Core Content ????
Technology
Hosting +
SaaS or LAMP IIS Hosting SaaS
Infrastructure
Monday, January 24, 2011

16. It’s the Year 2011
(The web is more than 15 years old)
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17. What if you need blogging
and ecommerce?
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18. Why is this still a
problem?
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19. Newspapers shouldn’t
build printing presses.
• Software expertise required
• Costly to build
• Even costlier to maintain
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20. The web needs to keep
evolving...
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21. 2010
is not a point solution.
Drupal is core content technology
2009
700+ core developers
700,000+ Drupal.org members 2008
Competitive across the grid 2007
2006
2003 2004 2005 Photo: Drupal Con Copenhagen
Plotted: Drupal Community Members
Monday, January 24, 2011

22. Drupal’s Destiny
Wordpress
Joomla
Out-of-box
Sharepoint Drupal
Functionality
Plone
Django
CakePHP Ruby on Rails
Platform Flexibility
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23. The #smallcore debate is
looking at it backwards.
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24. Drupal is both product
and framework.
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25. It’s the first globally viable
platform for the web.
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26. Drupal Ecosystem
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28. M$ saw everyone with
a computer.
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29. Drupal sees everyone
with a website.
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30. “A Globally Viable Platform for
the Web”
Intranet Blog Commerce
Solutions
Drupal Distros
Services Drupal Ecosystem
Development Open Source
Core Content Shared Core Content Technology:
Technology
Monday, January 24, 2011

31. We’ve Come A Long Way, Baby
But Are We Across The Chasm?
Image credit: Craig Chelius
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33. Heroic Infrastructure
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34. Current Drupal Production
Customer
Website
Hosting Am I doing Drupal right? Design + Build baked in
Best Practices
Customers Does it scale? Scalable out of the box
Who keeps site updated? Automatic Code Updates
Who carries the pager? Pantheon carries pager
Site How do I deploy code? Clean safe git workflow
Developers
How do I test changes? Automatic code testing
Monday, January 24, 2011

35. Mind the Gap!
??????
Customer
Website
Platform Design + Build
Am I doing Drupal right?
Customers
Does it scale?
Who keeps site updated?
Who carries the pager?
Site How do I deploy code?
Developers
How do I test changes?
Monday, January 24, 2011

36. Pantheon Speeds the Plow
Customer
Website
Design + Build
Platform
Best practices baked in
Customers Scalable out of the box
Automated code updates More sites, built better,
for a wider audience, in
Pantheon carries pager
less time.
Site Clean safe git workflow
Developers
Automatic code testing
Monday, January 24, 2011

37. make the robots to the
#@&%’ng work
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38. The Runtime Is Evolving
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43. Not Just Corporations
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49. Platforms Beget
Services
• Mollom
• GVS Security Scan
• NodeSquirrel Backups
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50. Distributions?
“Drupal Apps”
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51. hook_world_alter()
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53. "State of the Drupal" from Paris '09
Credit: Dries Buytaert
Monday, January 24, 2011

54. Niches for Drupal to Flourish
$1M
$100K
Yearly Cost
$10K
$1K
Free
Personal
E-commerce Enterprise SMB
Publishing
Market Niche
Monday, January 24, 2011

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