1. ANDREW GOODWIN'S
THEORY ON
ILLUSTRATION
AMPLIFICATION
DISJUNCTURE

2. Andrew Goodwin stated that there were three
different ways in which the music video can
connect back to the song itself . These are:
Illustration
Amplification
Disjuncture

3. Illustration-
Commonly used. Images illustrate the
ILLUSTRATION
lyrics
Illustration is the simplest and easiest concept to base a
music video around as it is just a literal meaning to the
song’s lyrics in visual form. Owl City have used
illustrative ideas in their videos before, for example in
Fireflies’ when the artist is singing and as he says
‘fireflies’ the word fireflies comes up on the screen to a
little toy gadget.
http://www.youtube.com/watch?v=psuRGfAaju4

4. Amplification
Amplification is second. The conventions demonstrated
by the music video creative director. They may use both
performance and narrative, connotations of the
meanings. An example of this is Kanye West's
homecoming where it does clearly show his home but
the audience can work out that the song is
'homecoming' and it is him walking around a city that he
knows.
http://www.youtube.com/watch?v=LQ488QrqGE4

5. Disjuncture
Disjuncture - Intentionally ignores the content of
the song and genre of the music and tries to create
a whole new set of meanings. These music videos
don't tend to make a lot of sense and can often use
abstract imagery. In fat boy slims “praise you”
there is no relation from the video to the lyrics.
http://www.youtube.com/watch?v=4ULVQOneeZE