A social media presentation on the benefits of social media in marketing and investigation for private investigators

1. SDisclaimer:
The content of this presentation reflects the views of the
author alone, and the opinions expressed here are in
no way a reflection on the views of the author's

2. S Josh Gillespie
S Graduate of Purdue University
S Actively involved in social media for almost 10 years
S Launched Hoosier Access (HA) in 2007
S Voted “Best Political Blog” by the Blog Indiana Conference
S Twice recognized by the Washington Post as one of the top state
based political blogs
S HA feed also recognized as one of the top state based political
tweeters by the Washington Post
S Personally recognized as one the top state based political
tweeters
S Part of the 2012 Republican Convention Social Media Team
S Launched social media for a state agency that lacked an online
presence

4. S 72% of all internet users are now active on social
media
S 18-29  89% usage
S 30-49  72% usage
S 50-60  60% usage
S 65+  43% usage Sources:
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-
statistics-you-should-know-in-2014/
http://www.pewinternet.org/fact-sheets/social-networking-fact-
sheet/

5. S There are now over 550 Million registered users
S Twitter was the fastest growing network with 44%
growth from 2012-1013
S 215 million monthly active users
S Largest penetration in the United States
S 34% of marketers use Twitter to successfully
generate leads Sources:
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-
statistics-you-should-know-in-2014/
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-
networks.png

6. S Over 1.15 billion Facebook users
S 23% of Facebook users login at least 5 times per day
S 47% of Americans say Facebook is their #1 influencer of purchases
S 70% of marketers use Facebook to gain new customers
S Users share 2.5 billion pieces of content each day
S Largest opportunities of communicating with customers in a non-
obtrusive way
Sources:
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-
statistics-you-should-know-in-2014/
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-
networks.png
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

7. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

8. S According to Pew Research Center, increased Social
Media usage continues to rise
Source:
http://www.pewinternet.org/fact-sheets/social-networking-fact-
sheet/

9. S 88% of of U.S. Social Media users are registered
voters
S According to Pew Research, social media isn’t just
for the young generation

10. S Is social media a good tool for you to use?
S The answer is a resounding yes.
S But why?
S Gives you a completely different customer
demographic
S Promotes your business in a far cheaper way than
traditional advertising
S Getting acquainted with social media could help
broaden your business horizons

11. S Facebook
S Can offer instant legitimacy
S Ability to connect with other investigators
S Easy to target specific businesses or media contacts
S Is a free to low cost option
S Don’t be left behind
Source:
http://www.slideshare.net/theScottHarrell/private-investigator-
marketing-via-social-networks

12. S Twitter can be a time investment, but it could be an
investment worth making
S Today, news breaks on Twitter
S Information flies at a fast and sometimes furious rate
S Can quickly connect with local and national
influencers as well as media contacts
Source:
http://www.slideshare.net/theScottHarrell/private-investigator-
marketing-via-social-networks

13. S A favorite of business leaders and private
investigators
S Likely to find more business support and potential
business building
S Help can be found world wide
S Can search recommendations
Source:
http://www.slideshare.net/theScottHarrell/private-investigator-
marketing-via-social-networks

14. S Facebook and LinkedIn have proven to be the best resources for
finding new clientele
S Social media does have its limitations
S Lack of initial face to face contact
S Easy to ignore contact
S Social media can be tremendously helpful in researching witnesses,
potential jurors or spying on the other guy
Source:
http://www.washingtonpost.com/business/on-small-
business/how-facebook-twitter-and-linkedin-have-changed-
private-investigation/2012/10/19/7c4e5e28-1a15-11e2-94aa-
9240e72ee00b_story.html

15. S New social media? Start off basic
S Start a blog
S Highlight specific services and cases or offer your
thoughts on breaking industry news
S Keeping a blog can help you gain exposure among
potential clients and peers
S Possibility for guest blogging
S Establish a Facebook presence
Create a “Like” page

16. S Invest in a real website
S Know your keywords
S Use a listening strategy
S Share helpful content
S Are podcasting or the use of YouTube options?
Source:
http://boss.blogs.nytimes.com/2012/08/17/when-social-media-
doesnt-work-for-you/?_php=true&_type=blogs&_r=0

17. S Don’t over-share
S The unfortunate case of Justine Sacco
S More than 82 percent of companies use social media to find out
information about their competitors
S Be on the lookout for what you post or what family members may post
online
S Just because something says it’s private doesn’t mean it actually is Source:
http://www.nwdailymarker.com/2011/12/tweets-from-
congressional-staffers-describe-on-job-drinking-in-office-of-
congressman-larsen/
http://www.cnn.com/2013/12/22/world/sacco-offensive-tweet/

18. S What you do, whether online or not, can go viral

19. S Social Media may not seem like the ideal world for a
private investigator
S Social Media can be a great place to expand your
business, your brand and your marketing niche
S If you’re not using social media, chances are your
competition is
S Just as social media can be a great tool to sell yourself, it
can also be a great tool for investigation

20. QUESTIONS
?

21. S josh@joshgillespie.net
S www.joshgillespie.net
S Twitter.com/joshgillespie
S Facebook.com/thejoshgillespie
S Instagram.com/thejoshgillespie
S Youtube.com/thejoshgillespie
S Linkedin.com/in/joshuagillespie