This presentation on Cloud was given during the 2012 Data Center World Conference in Las Vegas, NV. Learn more by visiting www.datacenterworld.com.

1. Interested in learning more cloud?
Learn about the cloud sessions offered at the upcoming Fall 2012 Data
Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.

2. Turbulence in the Cloud
Richard L. Sawyer
Strategist, HP Critical Facilities Services
AFCOM Spring 2012

3.  Demand drives the market
 What is the cloud?
 Impact of the cloud
 Storm clouds on the horizon
 What is the risk, really?
 How do you manage the cloud?
 Storm cloud checklist

4. Service demand drives cloud formation

5. 2+ Trillion Users!

6. • On-line, real time services
• Self-service
• Automated response
• Automated payment
• Automated qualification
• Digital direct marketing (is
your insurance due to
renew?)
• Digital mass marketing (who
needs and actor?)
• Digital claims processing

7. Instantaneous Consumption:
10 Billion iPhone Application
downloads WW from Apple alone
Nielsen:
98% of iPhone owners use data
services
88% use iPhone for internet

8.  A pool of highly scalable, abstracted
infrastructure, capable of hosting end-customer
applications, that is billed by consumption.
 Implications:
◦ “Pool” = shared things
◦ “Abstracted infrastructure” = virtualization
◦ “Highly scalable” = load sensitive
◦ “Hosting” = servicing
◦ “Billed” = metered service

9. Data
USER Network Center
• DedicatedData Center, owned, leased, rented
• Business specific applications on silo systems
• Data and user closely linked

10. • Data Center anywhere
• User anywhere
• Shared platforms
• Virtual servers
• Rented service
• User/data link weak

11. Hybrid delivery mix and cloud
Public
HYBRID DELIVERY
• Fully automated self-
service delivery
• Orchestrated, managed &
Private secured hybrid service
delivery
TRADITIONAL IT PRIVATE AND • Brokered services based
•Minimal automation PUBLIC CLOUD on business requirements
•Traditional methods of •Partial automation
service delivery – internal,
11HP Confidential
•New disparate public and
outsourcing, hosting private cloud services

12. Flavors:
Internal
Hosted
Private
Public
Hybrid

13.  Data center as a utility
◦ PODs
◦ Modular construction
◦ Redundancy as needed
 Utilization (cost) driven metrics
◦ Server images: from 1 to 8+
◦ Metered usage
 Access is dependent
◦ Network and Internet availability
◦ Security and operational stability
 More data centers!

14. Christian Belady, MS Global Foundation Services, Mar
2011 “How big is the data center market?”

15.  Fraud
 Identity theft
 Financial immobility
 Lack of access (911, heath, safety services)
 Whacking: WAP networking invasions
 Hacking: Incursion for information
 Cracking: Incursion for malice (destruction,
financial gain, denial of service, etc.)
 Government monitoring and control
 BYOD!

16. •Federal Budget for Internet
Security: $13.3 Billion by
2015
•9.1% growth Y-O-Y
•445% increase in reported
attacks between 2006 -
GAO-10-834T 2010
Sources: GAO, Security Week

18. Item Activity No Ye
s
People Right employees, right knowledge, right roles
Policies Policies and procedures for service continuity
Process Models for secure transfer of data between users
and providers
Product Defense-in-Depth technology to manage and
mitigate risk
Proof Validation methods, metrics and KPI’s to track
security controls
What is your capability maturity level?

19.  Everything depends on network connectivity.
 The data, whether business or personal, resides
elsewhere.
 The ability to process with sufficient capacity,
reliability and availability depends, ultimately, on
the reliability of the data center.

20.  Three (3) types: Strategy to Mitigate
◦ Loss of risk:
1)Diversify access
connectivity (no
-Modality
data)
-Routing
◦ Bad connectivity 1)Monitor
(bad data) -Qualitative
◦ Redirection -Quantitative
(stolen data) -Access/Output
1)Operate without
network

21.  Your data is your business
 Your data is your life
 You are your data
 Where is your data?
◦ Access controlled
◦ Resident copies (stored, electronically or paper)
◦ Dedicated data center
◦ Backup servers
◦ Multi-site storage
◦ Encrypted

22.  Unreliable data center = unreliable Cloud
 Reliable data centers have common engineering
characteristics:
◦ Redundant capacity
◦ Concurrent maintainability
◦ Fault tolerance
 Scaling down reliability
◦ PODs, Hybrid, Modular data centers
◦ The “7-11” Solution
◦ “Laptop, Smartphone, HD” to Go
◦ “Data Centers on a Chip”

23.  The Cloud is a Service
◦ Get your Service Level Agreements right
◦ Train your suppliers, train your users
 The Cloud is the Data Center
◦ Locate, design, build and operate for reliability
◦ Leverage reliability methodology no matter what the
scale
 Low tech business continuity options
◦ Don’t assume high tech is going to be the go-to solution
◦ Build your crash cart

24. RANSFORM legacy MANAGE AN
frastructure, SECURE acro
pplications, people legacy applica
nd process and cloud ass
on-premises CO
ervices of
se
se

25.  Are space, power and cooling sufficiently available?
 Are there differentiated reliability levels?
 Are personnel screened and trained?
 Are vendors and other clients managed effectively?
 What is the connectivity capacity and topography?
 What is the availability history of the site?
 Are SLA’s negotiable and meaningful?
 Do I trust my data to their management?

26.  Do I have more than two ways to communicate?
 How long can I operate with no internet?
 Can I recover data after the internet is restored?
 Is my recovery management dependent on the
network?
 Are my human resources going to be available
and productive?
 Am I sure my plan is going to work?

28.  Data demand is driving the cloud
 The data center is the cloud
 There will be a significant increase in data centers,
worldwide to meet demand.
 The major risk is loss of access to data to run the
business and service clients.
 Network, data and physical security need to be
managed to mitigate real risks.
 Ask the right questions before committing.
 Have a valid, tested recovery plan.

29. Credits:
•Ian Jagger, HP Marketing
•US Government, office of GAO
•Security Weekly
•Christian Belady, MS Gobal Foundation
Services
•Gail Dutton, Contributor, Data Center
Management
•David Geer, Freelance writer
Richard L. Sawyer, Strategist, HP Critical Facility Services
rsawyer@hp.com

30. Interested in learning more cloud?
Learn about the cloud sessions offered at the upcoming Fall 2012 Data
Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.