1. Video-Gaming Industry - Sinking Faster Than The Titanic -
Here's ...
According to the NDP Group, new retail video game hardware and software sales have
plummeted in every single month of this year compared to 2011. Industry-wide software was
down 37 % in January, 24 % in February and 26% in March of 2012. Hardware and accessory
sales are showing similar figures. But what exactly is causing this all?
Although sales in hardware and software are down for
every different console, Nintendo is 'suffering' the most.
They are the main reason for the industry-wide decline
of sales. As you may remember the Nintendo Wii has
been a huge success. Both hardware and software
sales went to the roof since the Wii got launched in
2006. Nintendo managed to attract consumers that had
not yet been a part of the video game market before.
But unfortunately that did not last for long and around
2009 these same consumers found alternatives such as mobile phone and Facebook games. Not
only did Wii sales go down, but Nintendo's portable consoles suffered as well.
Sony and Microsoft have also seen a decline in their hardware and software sales but less
significant than Nintendo, which is impressive, considering the xbox360 and PS3 are almost six
and seven years old.
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But how representative are NDP's figures? They are leaving out the market for downloadable
games. Even on consoles, NPD's data doesn't include significant money made by downloadable
content.
So is the gaming industry in as bad shape as NDP suggests? Well, sales are down, that's a fact.
Don't forget, we are still in a recession. Video games and consoles are expensive and are
considered luxury items. More and more consumers are looking for other ways to acquire content,
including full game and add-on content downloads, social network games, mobile games, rentals
and subscriptions. But a diehard gamer will not settle for these alternatives. This kind of gamer is
looking for high quality games with superb graphics, sound, story lines and great gameplay. Right
now there is nothing like an actual game console that can offer this all.

2. What can a gamer do to fulfill his needs whilst keep a little money in his pocket? Here are some
tips for you.
1. Used games
The used games market is growing and is becoming a large part of the revenue of retailers. Also
more and more retailers have entered the used games market. Used games are about 25%
cheaper than new games.
2. Coupons and vouchers
Coupons and vouchers are offered by retailers and can be found online. They can give you that
little extra discount that makes you decide to pull the trigger. The downside is that there are
thousands of websites that look for coupons and vouchers and that you have to find the right one
that offers working coupons and vouchers.
3. Price comparison websites like Pricegrabber, Nextag or Bizrate can help you find the best deals
by comparing multiple retailers. The downside is that these websites are not mainly focused on
video games but on all consumer products.
4. Affiliates
An affiliate is a seller that is associated with one or more retailer(s) and receives a commission
whenever the affiliate redirects a visitor to the retailer's website which then results in a sale.
Affiliates can offer "used games", "coupons and vouchers" and "price comparison" all on one
website.
Affiliates are given promotion material by retailers to use on their websites. They also get
information about deals and offers, coupons and vouchers which they can use to advertise on
their website.
Buying through an affiliate can save you a lot of hassle finding all the best deals, offers, coupons
and vouchers yourself. Plus affiliates also offer used games if the retailer that the affiliate is
associated to has them to offer. The affiliate can also compare prices and offer you the best deal
they can find.
CLICK HERE TO GET INSTANT ACCESS TO COMPUTER GAME INDUSTRY
Download this document if link is not clickable
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