Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
5 trends shaping the future of social media
1. 5 TRENDS SHAPING THE
FUTURE OF SOCIAL MEDIA
MARKETING
Joseph
Finley
April 19th,
2011
2. OUTLINE
What is social media?
A brief history
How marketers are using social media
How marketers will use social media in the
future
5 trends in social media marketing
Conclusion
3. SOCIAL MEDIA
Social media is "a group of Internet-based applications that
build on the ideological and technological foundations of
Web 2.0, which allows the creation and exchange of user-
generated content.“ - Andreas M. Kaplan and Michael Haenlein
4. A BRIEF HISTORY
Bulletin Board Systems: The beginning
Everybody loves AOL
The adolescent phase
Today’s major players
5. HOW MARKETERS USE SOCIAL
MEDIA
91% currently use social media for marketing purposes, 65% for
only a few months
However, in the same version of the report released in 2009, only
23% of marketers had been using social media for a number of
years, compared with 31% in the current survey
The benefits:
2010 Social Media Marketing Industry Report
6. HOW MARKETERS WILL USE
SOCIAL MEDIA
67% of the marketers surveyed plan on increasing their use of
blogs, Facebook, YouTube (or video in general), Twitter and
LinkedIn, each at varying degrees
7. BEYOND LIKING: THE YEAR OF
INTEGRATION
Integration and standardization of social media
efforts by marketers
Creating engaging strategies built on existing
foundations
Mobile marketing takes flight
Coupons, discounts and exclusive sales
9. GROUP BUYING
Groupon and “collective buying”
Enterprise “software-as-a-service” providers
GroupTabs – group buying meets social scanning
10. MOBILE MEETS LOYALTY
Mobile solution for rewards card overload
Two companies leading the way, Key Ring and
Cardstar
Shopkick, a retailer’s dream?
VS.
11. SOCIAL NETWORKING VS. E-MAIL
Decline of the “killer app”
Social networks provide all the messaging, none
of the spam (or address books for that matter)
Potential marketing implications
12. CONCLUSION
Mobile/Social marketing is the (near) future
Interactive isn’t just for the Internet anymore
Social media facilitates group interactions, online
and offline
Marketers will utilize the power of the online
social network to drive consumers to physical
locations such as retail locations or events, and
vice versa
Instead of the World Wide Web just taking
business away from brick and mortar locations,
intelligent marketers will tie the two seamlessly
together and reap the rewards